1.
Plakjit P, Leejoeiwara B. A Study of Factors and Intentions of Craft Beer Consumption among Generation X and Generation Y in Thailand: An Extension of the Theory of Planned Behavior with Concepts of Self-identity and Desire for unique consumer products. rpujournal [internet]. 2025 Apr. 28 [cited 2026 Sep. 13];11(1):158-74. available from: https://so03.tci-thaijo.org/index.php/rpu/article/view/288766