1.
Tanthaveewiwat I, oopthong R. Clustering of Thai Confectionery Consumers by Personal Characteristics, Marketing Mix, Buyer’s Decision Process and Buyer’s Response. rpujournal [internet]. 2024 Dec. 31 [cited 2026 Sep. 12];10(3):362-78. available from: https://so03.tci-thaijo.org/index.php/rpu/article/view/284696