Kuptnirattisaikul, N., and T. Banterng. “Influence and Consumer Perception of Marketing Communication: A Case Study of MK Suki and Suki Teenoi”. Journal of Humanities and Social Sciences, Rajapruk University, vol. 12, no. 2, Aug. 2026, pp. 188-10, https://so03.tci-thaijo.org/index.php/rpu/article/view/296865.