Plakjit, P., and B. Leejoeiwara. “A Study of Factors and Intentions of Craft Beer Consumption among Generation X and Generation Y in Thailand: An Extension of the Theory of Planned Behavior with Concepts of Self-identity and Desire for unique consumer products”. Journal of Humanities and Social Sciences, Rajapruk University, vol. 11, no. 1, Apr. 2025, pp. 158-74, https://so03.tci-thaijo.org/index.php/rpu/article/view/288766.