KITTIAMORNRAT, S.; SAWANG, S. Integrated Marketing Communication Factors and Reference Group Affecting the Buying Decision of Wall’s Ice Cream of Consumers During COVID-19 Pandemic. Journal of Humanities and Social Sciences, Rajapruk University, [S. l.], v. 9, n. 3, p. 148–164, 2023. Disponível em: https://so03.tci-thaijo.org/index.php/rpu/article/view/274245. Acesso em: 18 may. 2024.