CHUAYSRI , P.; TONGINTARAD, W. The influence of reference groups on the decision making process of purchasing motorcycle parts online in the upper southern region of Thailand. Journal of Humanities and Social Sciences, Rajapruk University, [S. l.], v. 11, n. 3, p. 123–142, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/rpu/article/view/296948. Acesso em: 1 oct. 2026.