SONGMUANG, S. Service Innovations Affecting the Decision of the Generation C to use Supermarket Service in Bangkok. Journal of Humanities and Social Sciences, Rajapruk University, [S. l.], v. 11, n. 1, p. 297–310, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/rpu/article/view/288780. Acesso em: 16 sep. 2026.