PLAKJIT, P.; LEEJOEIWARA, B. A Study of Factors and Intentions of Craft Beer Consumption among Generation X and Generation Y in Thailand: An Extension of the Theory of Planned Behavior with Concepts of Self-identity and Desire for unique consumer products. Journal of Humanities and Social Sciences, Rajapruk University, [S. l.], v. 11, n. 1, p. 158–174, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/rpu/article/view/288766. Acesso em: 16 sep. 2026.