TANTHAVEEWIWAT, I.; OOPTHONG, R. Clustering of Thai Confectionery Consumers by Personal Characteristics, Marketing Mix, Buyer’s Decision Process and Buyer’s Response. Journal of Humanities and Social Sciences, Rajapruk University, [S. l.], v. 10, n. 3, p. 362–378, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/rpu/article/view/284696. Acesso em: 16 sep. 2026.