ARTKAN, C.; NETPRADIT, N. The Effects of the Marketing Mix, Brand Equity, and Technology Acceptance towards the Generation-Y Consumers’ Purchasing Decision for Electric Vehicles in Chiang Mai Province. Journal of Humanities and Social Sciences, Rajapruk University, [S. l.], v. 10, n. 1, p. 83–95, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/rpu/article/view/277469. Acesso em: 16 sep. 2026.