Srimanee P, Ooncharoen N. Service Innovation Towards Customers ’Decision for Staying in Boutique Hotels in the Northeast of Thailand. J Roi Et [Internet]. 2020 Apr. 27 [cited 2024 Apr. 19];14(1):159-71. Available from: https://so03.tci-thaijo.org/index.php/reru/article/view/191102