SRIMANEE, P.; OONCHAROEN, N. Service Innovation Towards Customers ’Decision for Staying in Boutique Hotels in the Northeast of Thailand. Journal of Roi Et Rajabhat University, [S. l.], v. 14, n. 1, p. 159–171, 2020. Disponível em: https://so03.tci-thaijo.org/index.php/reru/article/view/191102. Acesso em: 16 sep. 2026.