PIYANUWAYKUN, K. The Marketing Mix Affecting Towards the Buying Behavior in the Sport Product Selection of the Port Football Club’s Fan Club. Journal of Research and Development Institute Rajabhat Maha Sarakham University, [S. l.], v. 6, n. 2, p. 419–430, 2019. Disponível em: https://so03.tci-thaijo.org/index.php/rdirmu/article/view/233203. Acesso em: 4 may. 2024.