YODCLAEW, L. Service Innovation and Marketing Innovation That Influence the Decision to Use Fitness Center Services in Mueang District, Khon Kaen Province. Journal for Developing the Social and Community , Bangkok, Thailand, v. 12, n. 1, p. 443–462, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/rdirmu/article/view/286342. Acesso em: 13 oct. 2026.