POTHIWAN, M. Zero-dollar Marketing: Learnt Attributes Based On The Success of Tesla. Journal for Developing the Social and Community , Bangkok, Thailand, v. 11, n. 1, p. 121–138, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/rdirmu/article/view/270806. Acesso em: 13 oct. 2026.