Sumetkotchkorn, S., Sreyantha , S., Chamnanprai , J., Banyongpatthana , S. and Mekavarakul , W. 2026. Factors Influencing Cultural Capital and Soft Power of Local Restaurant Businesses on Tourism among Thai Tourists in Chiang Mai Province. Journal for Developing the Social and Community . 13, 3 (Sep. 2026), 563–586.