[1]
Kumboon, B., Rujithamrongkul, K., Tonesakulrungruang, L., Wiwatanapusit, K. and Sripetch, N. 2026. The Effect of Brand Perceived Value on Customer Loyalty in Environmentally Friendly Hotel Businesses in the Bangkok Metropolitan Area. Journal for Developing the Social and Community . 13, 3 (Sep. 2026), 283–298.