Mookarasakul, Wasawat, Nantaporn Chalaechorn, and Thaunjai Sangthong. “Antecedent Factors Affecting Customer’s Loyalty of Electronic Commerce Startups in Thailand”. Journal of Rattana Bundit University 17, no. 2 (December 30, 2022): 134–154. Accessed May 2, 2024. https://so03.tci-thaijo.org/index.php/rbac/article/view/264417.