Mookarasakul, Wasawat, Nantaporn Chalaechorn, and Thaunjai Sangthong. 2022. “Antecedent Factors Affecting Customer’s Loyalty of Electronic Commerce Startups in Thailand”. Journal of Rattana Bundit University 17 (2):134-54. https://so03.tci-thaijo.org/index.php/rbac/article/view/264417.