DECHKHAM, P.; KHUMSRI, T.; SAWANGSAK, S. Marketing mix factors affecting product purchasing decision on tourism related souvenirs in Nan Province. Journal of Rattana Bundit University, [S. l.], v. 17, n. 1, p. 14–25, 2022. Disponível em: https://so03.tci-thaijo.org/index.php/rbac/article/view/258516. Acesso em: 7 oct. 2022.