Mookarasakul, W., Chalaechorn, N., & Sangthong, T. (2021). Antecedent Variables on Customers’ Loyalty of E-Commerce Startup Business and Business Model in Thailand. Journal of Rattana Bundit University, 16(2), 105–124. Retrieved from https://so03.tci-thaijo.org/index.php/rbac/article/view/255842