SARANROM, A.; WATHANAKOM, N. BEYOND ENTERTAINMENT: HOW TRUST CONVERTS AI-GENERATED CONTENT VALUE INTO GENERATION Z ENGAGEMENT. Social Science Journal of Prachachuen Research Network, Bangkok, Thailand, v. 8, n. 3, p. 19–37, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/prn/article/view/304529. Acesso em: 16 sep. 2026.