Roonkaseam, N., Wilailuk, N., & Puengsangwal, S. (2026). FROM IDENTITY TO COMMUNITY BRAND: DEVELOPING THE PNRU COMMUNITY BRANDING MODEL THROUGH CULTURAL CAPITAL AND PARTICIPATION IN THE MON KHLONG SAM WA COMMUNITY. Social Science Journal of Prachachuen Research Network, 8(3), 1–18. retrieved from https://so03.tci-thaijo.org/index.php/prn/article/view/305676