Journal of Public and Private Management

Organizational Commitment of Employees at Vajiralongkorn Hydro Power Plant in Kanchanaburi Province

Wirunya Ramangkool — 2023-12-30

The purposes of this study were to 1) investigate the level of organizational commitment of Vajiralongkorn hydro power plant in Kanchanaburi Province, 2) compare the organizational commitment of personnel classified by personal factors, 3) compare organizational commitment of personnel classified by nature of work, 4)study problems and solutions for organizational commitment.

This research was a mixed methods research. The population was all employees in the Vajiralongkorn hydro power plant, Kanchanaburi Province. A structured questionnaire was used as a research tool for data collection. Data collected were analyzed by descriptive statistics, including frequency, percentage, mean, standard deviation as well as inferential statistics, including T-test and F-test. When a statistically significant difference was found, Scheffe's method was used. Qualitative data were analyzed using content analysis.

The results of this study indicated that 1) overall organizational commitment of the employees was at a very high level. 2) The personnel with different gender, educational level, marital status, and years of work experience had indifferent organizational commitment. However, the personnel with different age, monthly income, and job position had different organizational commitment. 3) The personnel with different work progress and the relationship with supervisor had indifferent organizational commitment. However, the personnel with different work security and the relationship with co-workers had different organizational commitment. 4) The problems affecting organizational commitment included mismatch of tasks assigned by supervisor for personnel knowledge and experience; lack of training and promotion for work progress; and discrimination among co-workers. The guidelines for solving the problems included the training should be promoted to develop work progress. Tasks should be assigned under the consideration of related work field and expertise of personnel. Organizational commitment strengthening activities should be organized annually

Impack of Changes in Community Ecosystem Structure in the Ao Udom Area Chonburi Prevince

Tanad Kaewjdroenpisan — 2023-12-30

A study on the impact of changes in the community ecosystem structure in Ao Udom area, Chonburi province. The results of the study consisted of two parts: (1) an analysis of the change in ecosystem structure; It consists of the economic, social and environmental ecosystem structure. (2) Analyze the impact of changes in the ecosystem structure. on the part of the change in the structure of the economic ecosystem In relation to the structure of goods and services in Ao Udom community, it was found that seafood products from small fishing boats tended to decrease. Seaside restaurant services remain, however, after restaurants shut down 80 percent of the area. The chicken farm was reduced. Processed seafood products are received from other sources. Consumers have cautious spending behaviors. Banks and other commercial financial services come to open the service to the people in the area a lot. There are many latent populations from employment outside the area. The current economic climate bears a halt. The business shut down a lot. Changes in the structure of social ecosystems, The traditional educational structure consisted of only primary schools, there are currently full schools from kindergarten to high school due to the growing population. The public health structure, Small hospitals expanded to medium-sized hospitals. There are many service users. Service was delayed. Religious organizational structure used to consist of only temples, now there are both Buddhists, Christians and Muslims. There is a constitution for the Ban Ao Udom community but the problem of violence in society is increasing. The changes in the ecological structure of the environment, oil refineries began to expand, causing pollution in the area. There is much more container transportation by land than before. The seashore found contaminants in the water. Less beach area due to deep sea port barriers. Community forests were replaced by industrial plants, noise, air pollution and odors from garbage. The impact of the change in the ecosystem structure found that fishermen were affected by the development of Laem Chabang Port. Loss of income approximately 300,000 baht to 360,000 baht per year per person. The Statute of Ban Ao Udom Community was officially announced. There is a systematic fusion between the industrial sector and the traditional local community, forming a small civic council. For the marine environmental problems, there is an increasing amount of marine debris . The impact of industrial development in the area has resulted in the expansion of communities and buildings in both coastal and marine areas.

A Study of the Capabilities in Management and Response of Organizations Established under a Special Act during the COVID-19 Pandemic

Prapon Sahapattana — 2023-12-30

The objective of this research is to study the management and crisis response capabilities of organizations established by special acts in response to the COVID-19 pandemic. The study focuses on qualitative methods to collect in-depth data through document analysis, in-depth interviews, and focus group discussions from 9 organizations, selected by purposive sampling. The findings reveal that: 1) Organizations have preparedness plans and continuous management plans that can be promptly adjusted to respond to crisis situations; 2) Organizations have adapted their work processes by utilizing technology more extensively and the COVID-19 pandemic has accelerated the transformation towards digitalization for them; 3) Organizations have the flexibility to change their work practices, work from anywhere for example, as they are established by special royal decree, enabling them to adjust their practices to changing circumstances and challenges; 4) Organizations are capable of collaborating with networks because they have unique missions and tasks, resulting in diversity among their network members. Collaboration between different sectors is therefore a critical factor to achieve the goal and mission of organizations. However, organizations also face challenges in managing the COVID-19 pandemic, including problems with coordination and delays in working with external agencies, as well as budget constraints.

The Marketing Factors Influencing the Selection of Accommodations in the Less Visited Area in the Eastern Region in Thailand: A Case Study of Chantaburi Province

Watit Intuluck — 2023-12-30

This research objectives were to (1) to study the decision to use the accommodation in the secondary city tourist attraction Eastern region of Thai tourists. (2) to compare the decision to use accommodations in the secondary city attractions Eastern region of Thai tourists classified by demographic characteristics and (3) to study 7PS marketing mix and electronic viral communication that affects the decision to use accommodation in a secondary city tourist destination Eastern region Chanthaburi Province of Thai tourists. A quantitative research was employed by using the questionnaire. The data were collected from Thai tourists who decided to use accommodation in the secondary city in the Eastern region of Thailand Chanthaburi province, consisting of 338 people. The statistics used for data analysis were frequency distribution, percentage, mean and standard deviation. The statistics used to test hypotheses are t-test, variance analysis, F-test, variance analysis, mean pairing by LSD (Least Significant Difference) and multiple regression analysis.

The results showed that most of the respondents were female who aged between 20-30 years with bachelor’s degree or equivalent, single status and student. The average monthly income was less than 15,000 baht. The marketing mix of 7PS affected the decision to use accommodations in the secondary city attractions in the Eastern region Chanthaburi province was at the highest level (x ̅= 4.82) and electronic word of mouth communication affected the decision to use the accommodation in the secondary city attractions in the Eastern region Chanthaburi province was also at a high level (x ̅= 4.24). The hypothesis testing found that with multiple regression analysis using the enter method (Enter). The overall marketing mix factors (7PS) and electronic word of mouth communication (E-WOM) together had a positive relationship with the decision to use accommodation in a secondary city in the eastern region of Thailand, a case study of Chanthaburi province is .758 and can predict together. The decision to use hotel accommodation in the secondary city tourist areas in the Eastern region of Thailand in a case study of Chanthaburi province was up to 57.5 percent (R2 = .575)

Eastern Special Development Zone of Thailand: Development Progress Report

Taweesak Suthakavatin — 2023-12-30

This article aims at using Stufflebeam’ CIPP model to evaluate one of the Special Zone Economics Areas, Thailand: the Eastern Economics Corridor (EEC.). The Stufflebeam’s CIPP model consists of 4 steps: 1) context evaluation, 2) input evaluation, 3) process evaluation, and 4) product evaluation. The objectives of the CIPP model are to find information for decision making on each step of Public Policy Process, that are 1) public policy formulation, 2) public policy implementation, and 3) public policy evaluation.

A Study of Future Trends in Spatial Change for Innovation Development Social Innovation in Chainat Province

Achakorn Wongpreedee — 2023-12-30

The purpose of this research is to study 1) to study and identify factors and trends Major changes that will affect the area in the next 10 years in various dimensions related to as well as reflecting the changes that will occur in the area Both in terms of economy, society, industry, environment, living and way of life. 2) Prepare future trends, spatial changes for social innovation development of Chainat Province in the next 10 years, including setting policies and action plans. innovation development in line with future vision; and 3) to raise awareness among stakeholders on the importance of preparing for future changes. In this research, the researcher used a qualitative research method. and have the tools to create a future picture Starting from capturing signals, threats, and opportunities in Chainat Province, followed by analyzing the roots of social and economic phenomena in Chainat Province, and setting future scenarios in terms of data collection. The researcher collects data from interviews. Workshop and focus group discussion to create a future perspective. After obtaining the data, the researcher analyzed the data by using forward-looking techniques, 4 tools: 1) Horizon Scanning by STEEP technique; 2) Data analysis by STEEP technique. Causal-layered Analysis (CLA), 3) Hypothetical Mapping of Changing Trends in Chai Nat Province Using Morphological Analysis Techniques and 4) Data Analysis Using Future Scenario Building Techniques.

The study found that from data analysis techniques (CLA) found that although Chainat Province had a vision and strategic issues according to the prudent and concise provincial development plan, it still faced difficulties in driving the plan into practice seriously causing the agricultural sector that the province aimed to become an agricultural sector. Organic and safe agriculture are still lower than the target values. In addition, the tourism industry tends to be stable due to the lack of new tourist attractions that can attract tourists to the area. In addition, the number of elderly people who are dependent tends to increase, resulting in limited access to resources, opportunities, and public service infrastructure such as education, public health, etc. Important in development, that is, poverty is viewed as a matter for underprivileged people, the elderly and dependent people. but do not pay attention to economic statistics, viewing it as a “burden” in performing duties when in fact Information is a tool to drive government policies into concrete implementation. In addition, there is a culture that adheres too much to government regulations. regardless of the context of the area create a concept Shrink/Stagnation Mindset.

The results from the analysis of the data analyzed in the first stage using STEEP and CLA techniques revealed that there were 4 patterns of change trends in the area of Chainat Province over the next 10-20 years. Quiet technology and society Model 2 The impact of the epidemic of serious infectious diseases and global warming Model 3 Commercial agriculture (Commercialized Agriculture) and model 4, the use of resources under their full potential (Continued Resource Under-utilization).

According to four patterns of changing trends in Chai Nat province, it was found that the possible future scenarios considered by the researcher were technically The Organizational Scenario Method is as follows: 1) the “Business as Usual” scenario, 2) the “Best Case” scenario, 3) the “Worst Case” scenario, and 4) the “Abnormal.” (Outlier)”

From the results of the studies and policy issues mentioned above. The researcher has synthesized strategic goals and strategies to drive social innovation development in the area. Chai Nat in the form of a "Blueprint" consisting of 2 parts: 1) Strategic goals of driving social innovation development in the area Chai Nat Province in a period of 10-20 years, which consists of 5 goals, namely (1) the yield per rai of major economic crops increases by 2-3 times (2) the value of agricultural products is 50 percent of the provincial gross product (3) average household debt in the agricultural sector decreased by 50 percent; (4) all farmers in Chainat Province have access to and can take advantage of 5G technology; and (5) Chainat Province has the largest agricultural innovation model area in the central region. Bottom 2) The researcher's strategic proposal consists of 3 main parts: Core Strategy, Enabling Strategy, and Supporting Strategy.