Journal of Public Administration and Politics

Risk Management on Disasters at Sansuk District Muang Chonburi

TanaChoti TungboonAugsorn — 2025-07-24

A Study on Disaster Risk Management in Saensuk Municipality, Mueang Chonburi District, Chonburi Province. This study aims to achieve the following objectives:

To examine disaster risk management in Saensuk Municipality, Mueang Chonburi District, Chonburi Province.
To explore preventive and mitigation measures for disasters in Saensuk Municipality.
To propose recommendations for the development of local disaster prevention and mitigation systems.

This research employed a mixed-methods approach, combining both quantitative and qualitative methodologies. The quantitative study involved a sample group of 363 residents listed in the local registry, determined using Taro Yamane’s sampling formula. The qualitative data were collected from three key informants:

Mr. Tanyakorn Yucharoen, Head of Administrative Affairs and Acting Chief of Disaster Prevention and Mitigation Unit,
Mr. Uekarn Muangsiri, Operational-Level Disaster Prevention and Mitigation Officer, and 3. Mr. Ritthiya Onphanna, Operational-Level Disaster Prevention and Mitigation Officer.

Quantitative data were collected through questionnaires and analyzed using a statistical software package, employing descriptive statistics such as frequency, percentage, mean, and standard deviation. Qualitative data were gathered through in-depth interviews and analyzed using content analysis.

The findings revealed that disaster risk management in Saensuk Municipality is at a high level overall. When categorized by specific dimensions, the results showed effectiveness in the following areas:

Prevention and impact reduction,
Preparedness before disasters occur,
Emergency response, and
Recovery efforts.

Effective disaster risk management contributes significantly to readiness and the capacity to respond to and resolve potential disaster-related problems.

An Analysis the Driven Direction of Governorship Election Policy in Thailand

Songwut Prakobtham — 2025-12-25

This qualitative research analyzes the policy direction, challenges, and recommendations regarding the direct election of provincial governors in Thailand. Data were collected through document review—including news websites, academic books, theses, journal articles—and in-depth interviews with key informants such as former provincial governors, decentralization scholars, politicians advocating for direct elections, and opponents of the policy.
Findings indicate that the policy discourse on direct election of provincial governors emerged in the late 1980s, initiated by academics, civil society, and progressive politicians. However, it faced strong resistance from permanent officials, particularly regional bureaucrats under the Department of Provincial Administration, Ministry of Interior. Although the 1997 Constitution expanded decentralization opportunities, bureaucratic constraints persisted. Following the 2014 military coup, decentralization efforts were delayed as the junta sought to restore centralized bureaucratic power, sidelining the issue until it resurfaced during the 2022 Bangkok gubernatorial election and was formally adopted by the Move Forward Party in the 2023 general election.
Key challenges to policy advancement include the centralized bureaucratic system with provincial governors acting as central government representatives under the Ministry of Interior, opposition from permanent officials especially at the regional level, security concerns about domination by local power groups, legal and constitutional limitations, and disparities in provincial capacity risking uneven development. These reflect structural, policy, and political obstacles requiring multi-sectoral consensus.
The policy directions can be categorized into five main approaches: (1) direct election of governors with two-tier administrative restructuring, (2) direct election alongside reduction of regional administrative power, (3) election of provincial administrative organization heads, (4) pilot direct elections in prepared provinces, and (5) retention of gubernatorial appointments by the central government. Recommendations emphasize clear government and party policy commitment, legal reforms, provincial capacity building, civic education, and personnel management amid structural changes. A phased implementation considering all stakeholders’ readiness is crucial for sustainable and context-appropriate success of direct gubernatorial elections in Thailand.

An Analysis of Soft Power Promotion Policy for Driving Thailand’s Creative Economy

Malinee Singhasuvich — 2025-12-25

This study Thailand’s Soft Power policy with three objectives: to analyze its formulation and implementation, to identify key challenges, and to propose improvement strategies. Employing a qualitative design, data were gathered from official documents, academic literature, and in-depth interviews with 15 purposively selected informants. Content analysis and analytic induction were applied to derive findings, interpreted through policy formulation and implementation frameworks.
The results reveal that the policy emerged from four interconnected drivers: (1) problem-related factors—economic downturn and technological shifts in production; (2) political factors—free trade competition and the pursuit of competitive trade advantages; (3) policy factors—global competition in Soft Power industries generating substantial revenue, and the Pheu Thai Party’s “creative economy” platform; and (4) technological factors—digital advancements facilitating marketing, business operations, and financial transactions. Implementation is spearheaded by the Thailand Creative Content Agency (THACCA), targeting five domains: Food, Festival, Flight, Film, and Fashion.
Key constraints include unclear operational guidelines, limited capacity of frontline government agencies, lack of a systematic evaluation framework, and insufficient community engagement. The study recommends clarifying policy goals and procedures, strengthening institutional capacity, establishing robust evaluation mechanisms, and enhancing local participation to ensure more inclusive and sustainable Soft Power development.

An Analysis of the Impacts on Local Administration under the Decentralization Policy of the Government of General Prayuth Chan-o-cha

Paphawin sipol — 2025-12-25

This research article, An Analysis of the Impacts on Local Administration under the Decentralization Policy of the Government of General Prayuth Chan-o-cha, has three objectives: (1) to study and analyze the decentralization policy during the administration of General Prayuth Chan-o-cha, (2) to examine its impacts on the operations of local administrative organizations (LAOs), and (3) to propose appropriate approaches for achieving successful and sustainable decentralization. This study employed a qualitative research design based on document analysis and in-depth interviews.
The findings reveal that the decentralization policy of this period did not genuinely reflect the principles of decentralization but rather demonstrated a centralized approach dominated by the state bureaucracy. This was particularly evident in the control over local elections, the appointment of executives by the central government, and the supervision of budgetary spending. As a result, LAOs lost their autonomy in administration and policymaking, which led to a decline in citizen participation and weakened mechanisms of checks and balances.
The impacts on LAOs included the suspension of elections and the appointment of executives by the central government, thereby reducing autonomy and responsiveness to public needs. Centralized control over budgets and public service projects restricted flexibility and efficiency, while limitations on personnel management affected the quality and effectiveness of service delivery. Moreover, central interventions in specific sectors, such as public transportation, constrained the strategic decision-making capacity of LAOs. The restricted legal personality of local authorities further diminished their ability to plan and implement projects tailored to local contexts.
For decentralization to succeed and become sustainable, policies should focus on the genuine transfer of decision-making authority, sufficient allocation of budgets and resources, the development of capable personnel, the establishment of mechanisms for accountability and citizen participation, and the creation of a balanced relationship between central and local governments.

Analysis of Factors Affecting the Success of Small and Medium Enterprises in the Digital Era among Entrepreneurs in Bangkok Metropolitan Area

Chitpong Ayasanond — 2025-12-25

This research aims to (1) analyze factors affecting the success of Small and Medium Enterprises in the digital era, (2) examine the role of digital technology in business operations, (3) explore adaptation approaches and business strategies, and (4) propose guidelines for developing digital capabilities among entrepreneurs in the Bangkok Metropolitan Area. The study employed a mixed-method approach, collecting quantitative data from 400 entrepreneurs and qualitative data through in-depth interviews with 20 participants. The findings reveal that success factors comprise three main groups: (1) Internal factors showing the highest influence (β = 0.472, p < 0.001), including digital skills and knowledge, technology investment, and organizational culture ready for change; (2) Digital technology adoption (β = 0.398, p < 0.001), encompassing digital marketing, data analytics, and intelligent business systems; and (3) External factors (β = 0.285, p < 0.01), consisting of government policy, market changes, and digital infrastructure. Furthermore, business size, business type, and operational duration were found to moderate the relationship between various factors and success. The research proposes a Step-by-Step Development Approach and Gradual Investment Strategy as key strategies for Small and Medium Enterprises to adapt to the digital era.

Factors Influencing The Implementation of Tax Management Policies for Those Who Earn Income from The Sale of Amulets and Sacred Objects

Nathdanai Pratuangboriboon — 2025-12-25

This research aimed to 1) study the level of opinions on tax management policy implementation, 2) analyze the causal relationship influencing the implementation of tax management policy, and 3) propose guidelines for tax management policy implementation for those earning income from the sale of amulets and sacred objects. The research used quantitative research, collecting data from a total of 400 samples, analyzing confirmatory factor data, and analyzing the influence path. The results of the research found that 1) the implementation of the policy has a statistically significant positive impact on tax collection, β = 0.60, (p = .001)**, meaning that for tax management to actually happen, there must be a clear and concrete policy push. And 2) Factors affecting "Policy implementation" has 2 main factors: "Faith" β = 0.49, (p = .001)** and "Doing business" β = 0.12, (p = .014)*. Therefore, the Revenue Department should create policies and enact laws that specify the collection of taxes from income from the sale of amulets and sacred objects in a concrete manner and create a central standard for valuation, because "valuation" is a factor that those involved give the highest importance to.

Social Capital: The Development Guidelines and Elderly Self-Reliance of Tai-Yoh ethnic Group, Kalasin Province.

Ponpitak Hembasat — 2025-12-26

The objectives of this research were 1) to study the social capital of the elderly of the Tai-Yoh ethnic group. 2) To study the Self-reliance patterns of the elderly, ethnic groups in Kalasin Province 3) To find ways to develop and self-sufficiency of the elderly. The key data contributors were the elderly who were the Tai-Yoh ethnic group, Kalasin Province and a total of 25 people involved. Semi-structured interviews on group discussion issues using content analysis and Presented in descriptive lectures.
The results showed that:
1. Social capital of the elderly of Tai-Yoh ethnic group, Kalasin Province, found that (1) human capital: Most of the elderly in the Taiyo ethnic group live a simple and self-sufficient life, (2) institutional capital: the elderly value participating in social activities according to the community context because they believe that it is what makes them valuable and happy, (3) wisdom and cultural capital: have a language and culture with a clear identity, and (4) natural resource capital: have abundant natural resources in the community
2. The self-reliance model of the elderly of the Tai-Yoh ethnic group, Kalasin Province focuses on activities, the culture, traditions, community ways, and beliefs of ethnic groups were what create psychological value for the elderly, and what makes the elderly feel that the value of traditional wisdom remains.
3.Guidelines for the development and self-reliance of the elderly of Tai-Yoh ethnic group, Kalasin province found that: 1) Maintaining cultural identity by having a center that is the main place to disseminate the identity of the Tai-Yoh ethnic group in the community. 2) Promoting community learning so that the elderly can participate in activities like the Tai-Yoh Kalasin Ethnic Festival and 3) promoting the creation of the intellectual identity of ethnic groups as a channel to generate income in the community both online and in various forms.

Problems in Social Problems in Social Welfare for the Elderly in Lampang Luang Subdistrict Municipality, Koh Kha District Lampang Province

Tawarit Winya — 2025-12-26

This study aimed to examine the level of problems in social welfare provision for older persons by Lampang Luang Subdistrict Municipality, Koh Kha District, Lampang Province, and to identify guidelines for developing social welfare provision for older persons in this municipality. This study employed a mixed-methods research design. Purposive sampling was used to select both key informants and participants. For the quantitative research, the sample comprised 8 service providers involved in social welfare provision for older persons in Lampang Luang Subdistrict Municipality, Koh Kha District, Lampang Province, and 52 service recipients, totaling 60 participants. Data were collected using questionnaires and analyzed by descriptive statistics. For the qualitative research, key informants included 7 staff members of Lampang Luang Subdistrict Municipality and 8 leaders of elderly groups in the area. Data were collected through group interviews and analyzed using content analysis. The findings revealed that the overall level of problems in social welfare provision for older persons in Lampang Luang Subdistrict Municipality, Koh Kha District, Lampang Province was at a high level (M= 4.39). Upon examination of specific problem areas, the highest levels were found in health and sanitation, and recreation, both with equal means of 4.45. The proposed guidelines for developing social welfare for older persons consist of two dimensions: management of various areas and promotion of key activities. There should be management approaches ensuring readiness and operational capacity of the municipality and related agencies that provide resources to work collaboratively, together with promoting key activities comprehensively across all areas.

Voting Behavior in the PAO Elections – The Decisive factors Behind the Victory of Karn Kaltinan of the Pheu Thai Party (Ubon Ratchathani) on December 22, 2024

Pratueng Moung-on — 2025-12-29

This research has examined the Voting Behavior in the PAO Elections – The decisive factors behind the victory of Karn Kaltinan of the Pheu Thai Party (Ubon Ratchathani). It has objectives; (1) to examine the Voting Behavior in the PAO Elections; (2) to examine the decisive factors behind the victory of Karn Kaltinan of the Pheu Thai Party (Ubon Ratchathani) on December 22, 2024
The findings are; The decisive factors behind the victory of Karn Kaltinan of the Pheu Thai Party (Ubon Ratchathani) included his strong voter base, effective canvassing networks, and experienced campaign team, particularly through the support of four incumbent Pheu Thai MPs, former MPs, and candidates in various areas who mobilized across all 25 districts. His alliances has formed an ad hoc team for support in the elections of PAO since 2020. This included Issara Somchai (former Minister of Social Development and Human Security and Deputy Leader of the Democrat Party), who was responsible for the districts of Phibun Mangsahan, Na Yia, and Sawang Wirawong. The voter base of MP Wuttipong Nambut and former MP Withun Nambut covers Khueang Nai District. Furthermore, Karn benefitted from Pheu Thai’s status as the ruling party, leveraging government policies, the networks of community leaders, subdistrict administrative organization (SAO) presidents, PAO council members, and the reputation of the candidates from past development projects—most notably, extensive infrastructure programs covering a number of villages in many areas (3,288 projects, 1,273 kilometers of roads) and 79 health promotion hospitals, schools under PAO supported by a budget of 4.6 billion baht. This includes the use of resources that are more effective than those of the opponents.
Jittrawan Wangsuppakitkoson’s defeat in the PAO election in Ubon Ratchathani stemmed from weaker canvassing networks, the team’s limited experience, reliance on canvassers from other parties, and the ad hoc formation of additional groups from outside her own party. The election area was vast, covering all 25 districts of the province, yet she had limited time for campaigning, which prevented her from reaching the entire area. This put her at a disadvantage compared to her opponents, who had run election campaigns for many terms. She also lacked the support of a strong political party at the provincial level, which could have provided a broader base of popularity. Moreover, the use of resources was ineffective, and the so-called “Korat Deal” further weakened supporter confidence.

Aging in Place: Community Collaboration for the Care of Thai Elderly

Piyakorn Whangmahaporn — 2025-07-24

With the increasing proportion of older persons in many countries across the globe, including Thailand, various governments have implemented social welfare and social work measures aimed at enhancing the quality of life for the elderly. One of the key concepts adopted internationally is the promotion of aging in place, which emphasizes enabling older adults to remain in familiar environments for as long as possible. This approach seeks to support elderly individuals in continuing to reside in their own homes or known surroundings while maintaining their independence and self-care. The academic article titled "Aging in Place: Community Collaboration for the Care of Thai Elderly" aims to explore the application of the aging in place concept within the Thai context. The study employs documentary research through the review of relevant literature, academic texts, and research studies. Findings reveal that Thailand began incorporating this concept into community-based elderly care systems as early as 2002. This was operationalized through collaborative efforts among governmental agencies, the private sector, and civil society organizations within communities to support the elderly in living safely and with quality in their own homes. This collaborative model has been reflected in various public sector programs designed under the aging in place framework. However, the successful implementation of the aging in place approach requires the appropriate allocation of resources—including budgetary support, personnel, and infrastructure—as well as effective integration and cooperation across public agencies, private entities, and community-based civil society networks.