Praphruetmon, Chenicha. “The influence of opinion leadership on social commerce word-of-mouth behavior”. Journal of Management Sciences Suratthani Rajabhat University 11, no. 2 (December 11, 2024): 511–538. accessed September 11, 2026. https://so03.tci-thaijo.org/index.php/msj/article/view/261586.