พงษ์อัคคศิรา ณ. and ศรีศรกำพล ป. (2017) “Marketing Mix Factors Affecting Consumer’s Process of Purchasing PAKWAN-PA (MELIENTHA SUAVIS PIERRE) in Ratchaburi Province”., Journal of Management Sciences Suratthani Rajabhat University, 5(1), pp. 59–80. available at: https://so03.tci-thaijo.org/index.php/msj/article/view/129919 (accessed: 11 September 2026).