MUANGKONKAD, A.; KANTHACHAI, O. Factors Affecting Service Quality and Its Impact on Customer Loyalty of Kasikorn bank, Mae Sai 2 Branch, Mae Sai District, Chiang Rai Province. Journal of Management Sciences Suratthani Rajabhat University, [S. l.], v. 12, n. 2, p. 443–468, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/msj/article/view/275751. Acesso em: 16 sep. 2026.