DUANGKAEW, K.; HOMJUN, K.; FANKAM-AI, W.; KAEWSIRIRUNG, S.; KETUI, N. Marketing Mix Factors in Purchasing Decisions and the Accuracy of Predicting Nan OTOP Products Purchasing Behavior by Artificial Intelligence Technology. Journal of Management Sciences Suratthani Rajabhat University, [S. l.], v. 12, n. 2, p. 389–420, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/msj/article/view/270252. Acesso em: 16 sep. 2026.