PRAPHRUETMON, C. The influence of opinion leadership on social commerce word-of-mouth behavior. Journal of Management Sciences Suratthani Rajabhat University, [S. l.], v. 11, n. 2, p. 511–538, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/msj/article/view/261586. Acesso em: 16 sep. 2026.