พงษ์อัคคศิรา ณ. and ศรีศรกำพล ป. 2017. Marketing Mix Factors Affecting Consumer’s Process of Purchasing PAKWAN-PA (MELIENTHA SUAVIS PIERRE) in Ratchaburi Province. Journal of Management Sciences Suratthani Rajabhat University. 5, 1 (Dec. 2017), 59–80.