MOE, A. Z.; TAN, C. C. Using the Business Model Concept as a Broad-based S-O-R (Stimulating-Organism- Response) Consumer Behavior Model for Tourism Industry: The Case of Bagan, Myanmar. Journal of Mekong Societies, [S. l.], v. 12, n. 2, p. 21–44, 2016. Disponível em: https://so03.tci-thaijo.org/index.php/mekongjournal/article/view/65473. Acesso em: 29 apr. 2024.