PUATHANAWAT, N. Beyond Price Promotion: Integrated Marketing Communication Strategies in E-commerce Mega Campaigns - A Qualitative Study of Shopee and Lazada in Thailand. วารสารการสื่อสารและสื่อบูรณาการ, Chiang Mai, Thailand, v. 14, n. 1, p. 83–122, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/masscomm/article/view/298499. Acesso em: 15 ก.ย. 2026.