Journal of MCU Social Science Review

DEVELOPMENT OF A TEACHING MODEL ENHANCING COLLABORATIVE SKILLS THROUGH INTEGRATED MULTIMEDIA ON GENETIC INHERITANCE A STUDY OF GRADE 9 STUDENTS AT SUWANNAKUHA PITTAYASAN SCHOOL

Ratree Sopakool — Fri, 25 Apr 2025 00:00:00 +0700

The objectives of this research were to 1. study the current conditions and needs assessment for instructional model and multimedia packages to develop students' collaborative skills, 2. draft an instructional model and multimedia packages to develop students' collaborative skills, 3. study the implementation results of the instructional model and multimedia packages to develop students' collaborative skills, and 4. evaluate the implementation of the instructional model and multimedia packages to develop students' collaborative skills. The study employed the Research and Development (R&D) methodology, divided into four phases. The sample consisted of 322 teachers from secondary schools under the Loei-Nong Bua Lamphu Secondary Educational Service Area Office and 35 ninth-grade students from Suwannakuha Pittayasan School. Research instruments included questionnaires, interviews, observation forms, and collaborative skills assessment forms. Data was analyzed using descriptive statistics, inferential statistics, and content analysis.

The findings revealed that 1. Currently, teachers still use lecture-based teaching methods, lacking the use of multimedia and activities that promote collaboration. Teachers have essential needs for effective multimedia packages and guidelines for organizing activities that enhance students' collaborative skills. 2. the developed teaching model and multimedia kit were found to be highly appropriate and effective according to the 80/80 criteria; 3. students who learned using the teaching model and multimedia kit had significantly higher post-learning collaborative skills than pre-learning at the .05 level, with skill levels being high or higher; and 4. students and teachers were highly to extremely satisfied with the use of the teaching model and multimedia kit. Administrators and supervisors accepted that the teaching model is feasible for implementation and expansion. Recommendations from this research include increasing the diversity of media activities, developing teachers' skills in using technology, and conducting long-term follow-up studies.

YOUTH DEVELOPMENT AND PROBLEM SOLVING USING THE PHILOSOPHY OF SUFFICIENCY ECONOMY IN THE JUVENILE OBSERVATION AND PROTECTION CENTER, CHANTHABURI PROVINCE

Fri, 25 Apr 2025 00:00:00 +0700

This research article aims to: 1. study the application of the Philosophy of Sufficiency Economy in the daily lives of youth, 2. explore the development and resolution of youth-related issues through the Philosophy of Sufficiency Economy, and 3. propose guidelines for applying this philosophy to the lives of youth in the Juvenile Observation and Protection Center of Chanthaburi Province. This qualitative study involves document analysis of relevant academic papers, books, and research articles, along with interviews conducted with ten key informants who are youth development professionals. Additionally, focused group discussions were conducted with policymakers involved in youth rehabilitation projects. The data were collected, analyzed, and synthesized through thematic analysis of the interview findings.

The research findings indicate that: (1) the application of the Philosophy of Sufficiency Economy in youths’ daily lives fosters a mindset shift towards self-discipline and moral behavior; (2) the development and problem-solving processes for youth based on this philosophy involve behavior modification through agricultural therapy, fostering social responsibility, and improving quality of life by integrating the New Theory Agriculture model; and (3) the practical application of the Sufficiency Economy Philosophy in youths' lives emphasizes the principles of moderation, reasonableness, and resilience, alongside knowledge and ethical values. These principles help instill a sense of moral awareness, honesty, patience, perseverance, and the ability to apply wisdom in daily decision-making. Furthermore, they promote kindness, gratitude, and mindfulness, enabling youth to lead responsible and ethical lives.

BRAND BUILDING AND MARKET POSITIONING OF KHUN CHANG KIAN COFFEE FROM THE IDENTITY OF COMMUNITY TO CREATE SUSTAINABLE COMPETITIVE ADVANTAGE

Kritsada Direkwattana, Apirat Bundit — Fri, 25 Apr 2025 00:00:00 +0700

This research article aims to (1) study consumers’ perceptions of coffee in Khun Chang Khian area, Mueang District, Chiang Mai Province and (2) examine the community identity to develop branding and market positioning. The study employs a mixed-method approach, collecting quantitative data from a sample of 336 respondents, analyzed using descriptive statistics, and qualitative data through in-depth interviews with 15 participants.

The research found that (1) The majority of respondents were female (75.9%), aged between 20-29 years (72%), with a monthly income of less than 10,000 baht (45.5%). Most respondents preferred iced coffee (89.3%) and consumed at least one cup of coffee per day (81.5%). Additionally, when thinking of Khun Chang Khian, most respondents associated it primarily with tourism. (2) The identity of the Khun Chang Khian community is represented by the wild Himalayan cherry blossom (Prunus cerasoides), which blooms in January each year. Another distinctive feature mentioned by local residents is the winding and challenging roads leading to the village, which is also recognized as a notable characteristic among tourists. This aligns with the perceptions of coffee consumers in the area, who associate Khun Chang Khian with the cherry blossom and the difficult journey to reach the village. From the marketing analysis, it is suggested that coffee from Khun Chang Khian should be positioned as a raw material for small to medium-sized coffee shops. The pricing should be set appropriately between 35-45 baht per cup to align with consumer preferences. To differentiate from competitors, the brand design should reflect the area’s identity. The research findings can be applied to media production, suitable brand design, and targeted advertising to enhance consumer awareness.

THE NEED FOR EDUCATIONAL LEADERSHIP SKILLS OF ADMINISTRATORS TO SUPPORT THE TRANSFORMATION OF CATHOLIC SCHOOLS IN CHANTHABURI DIOCESE

Yanisa Nuankaew, Prapatsorn Somsathan — Fri, 25 Apr 2025 00:00:00 +0700

This research aims to study the essential leadership skills required by educational administrators to adapt to the changing landscape of Catholic schools in the Diocese of Chanthaburi. A mixed-methods research approach was employed, integrating both quantitative and qualitative methodologies. For the quantitative study, the target population comprised educational personnel from 21 Catholic schools across six provinces in eastern Thailand. A total of 566 participants (124 administrators and 442 teachers) were selected using multi-stage sampling. Data collection was conducted using a questionnaire, which had been validated for content validity (IOC = 1.00) and demonstrated high reliability (Cronbach’s Alpha = 0.983). Data analysis involved descriptive statistics (percentage, mean, and standard deviation) and inferential statistics, including the Priority Needs Index Modified (PNI Modified) to determine the most critical leadership skills required. In the qualitative phase, in-depth interviews were conducted with school administrators and education experts. The collected data were analyzed using content analysis to synthesize findings and identify the key leadership competencies necessary for administrators to navigate change effectively.

The research findings reveal that the most essential leadership skill identified was technology and digital competency (PNI = 0.092), followed by the ability to inspire and motivate (PNI = 0.087), and analytical and creative thinking skills (PNI = 0.083). The qualitative findings supported the quantitative analysis, highlighting the urgent need for school administrators to develop these competencies to enhance educational management efficiency in the digital era. The study’s findings provide a framework for developing leadership skills among Catholic school administrators, equipping them to manage change effectively and elevate the quality of education in the future.

THE GUIDELINES OF LEARNING MANAGEMENT TO DEVELOP SUSTAINABLE THINKING SKILLS OF SENIOR HIGH SCHOOLS STUDENTS

Papawarin Kadkasem, Nattachet Pooncharoen, Rangsan Ket-Ord — Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) examine the current state of learning management for developing thinking skills toward sustainability among upper secondary school students and (2) explore approaches to enhance learning management for fostering sustainable thinking skills in these students. The study employed a mixed-methods research design, incorporating both qualitative and quantitative data collection methods. For the qualitative research, data were gathered through in-depth interviews with five key informants, including teachers and educational supervisors, selected through purposive sampling. Additionally, relevant documents and previous studies were analyzed using content analysis. The quantitative research involved a survey of 114 tenth-grade students from Sung Men Chanupatham School in the academic year 2024. The collected data were analyzed using descriptive statistics, including percentage, mean, and standard deviation.

The findings reveal that: (1) the overall current state of learning management for developing thinking skills toward sustainability is at a high level. Teachers employ diverse instructional strategies based on the subject matter and play a key role in designing and stimulating students' learning. Challenges in learning management are minimal, with the main issues being students' lack of prior knowledge and limited time for in-depth exploration. However, the overall demand for improved learning management remains high. (2) The proposed approach for enhancing learning management emphasizes analytical and integrative thinking. Teachers should act as facilitators, while students should be well-prepared and actively engaged in learning. Furthermore, assessment and evaluation should be authentic and incorporate diverse methods to accurately measure students' cognitive development.

THE PERSONALITY OF MALE CHARACTERS: A STUDY BASED ON PSYCHOLOGICAL APPROACHES

Teeradet Chuenpraphanusorn, Ongorn Snguayat, Prakit Bhulapatna — Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) analyze the personality traits of male characters in the novels Frankenstein, The Queen’s Confession, and The Railway Man, and (2) examine and compare readers’ perceptions of these characters’ personalities. The study employed a mixed-methods research approach, incorporating qualitative analysis based on three psychological frameworks—Personality Theory, Psychoanalytic Theory, and Social Psychology Theory—along with a quantitative survey conducted among 181 participants. The reliability coefficient of the opinion survey was 0.981. The data were analyzed using descriptive statistics, including mean, percentage, and standard deviation, as well as inferential statistics, such as t-tests and one-way ANOVA.

The findings indicate that: (1) the male characters exhibit both positive and negative personality traits, resembling real human behavior. The positive traits are predominantly seen in King Louis XVI, who is portrayed as calm, rational, family-oriented, and devoted to his people. In contrast, Frankenstein’s creature, the unnamed monster (The Queen’s Confession), and Lomax display repressed emotions, passivity, blame-shifting, aggression, and destructive tendencies. (2) King Louis XVI demonstrates an extroverted personality, characterized by openness, composure, and logical reasoning, whereas Frankenstein’s creature, the monster, and Lomax exhibit introverted personality traits. The hypothesis testing revealed that readers' perceptions of male character personalities significantly differ based on gender, age, and academic year, with statistical significance at the 0.05 level.

BRAND EQUITY AFFECTING THE DECISION TO USE COFFEE CAFÉ SERVICES IN LA- NGU DISTRICT, SATUN PROVINCE

Adam Yudee, Woraluck Lalitsasivimol, Pensuk Katemanee — Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) examine the decision-making process of consumers in selecting café services and (2) analyze the brand equity factors influencing consumer decisions to visit coffee cafés in La-ngu District, Satun Province. The sample group consisted of 400 consumers who had chosen to visit coffee cafés in the district. Data were collected using a convenience sampling method at cafés located in key economic areas, including La-ngu Subdistrict, Kamphaeng Subdistrict, and Pak Nam Subdistrict. These areas serve as economic hubs of the district and are near major tourist attractions such as Tarutao National Park and Koh Lipe, which are popular destinations for both domestic and international tourists. For data analysis, the study employed descriptive statistics, including percentage, mean, and standard deviation, alongside inferential statistics using stepwise multiple regression analysis to examine the influence of brand equity variables on the decision-making process.

The findings indicate that brand equity consists of four key factors: (1) brand attachment, (2) brand loyalty, (3) brand awareness, and (4) perceived quality. These factors significantly influence consumer decision-making in choosing a coffee café, collectively predicting the decision-making process with an accuracy of 78.4% at a statistical significance level of .001. The study provides valuable insights for coffee café entrepreneurs to enhance and implement effective branding strategies. By fostering customer-brand attachment, strengthening brand loyalty through high-quality service, and ensuring clear brand communication, café businesses can increase consumer trust, enhance customer satisfaction, and gain a competitive advantage in the highly competitive café industry.

FACTORS INFLUENCING ENTREPRENEURIAL INTENTIONS OF UNDERGRADUATE STUDENTS IN LIUZHOU INSTITUTE OF TECHNOLOGY, GUANGXI PROVINCE, CHINA

Li Jinghua, Samroeng Kaiyawong — Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) examine the entrepreneurial intentions of undergraduate students and (2) investigate the factors influencing their entrepreneurial intentions at Liuzhou Institute of Technology, Liuzhou City, Guangxi Province, China. The study sample consisted of 363 undergraduate students from the institution. Data were collected using a questionnaire and analyzed using percentage, mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis.

The findings reveal that: (1) the entrepreneurial intentions of students at Liuzhou Institute of Technology are at a moderate level on average. (2) The factors expected to influence entrepreneurial intentions include government support and personal characteristics, both of which were rated at a high level, while institutional support, social support, and self-efficacy were rated at a moderate level. Pearson’s correlation analysis indicated that all five independent variables positively correlate with entrepreneurial intentions at a significance level of .01. Hypothesis testing results show that self-efficacy and social support have a positive influence on students' entrepreneurial intentions, whereas government support has a negative influence. The regression model, which includes all independent variables, explains 39.6% of the variance in entrepreneurial intentions, indicating that additional factors influencing entrepreneurial intentions were not accounted for in this study. The unexpected negative influence of government support on entrepreneurial intentions may not be entirely rational and could be attributed to various factors, such as the sample characteristics, research instruments, mediating variables, or specific conditions of government policies in China.

DEVELOPING PROTOTYPE BORDER TOURISM ROUTES THROUGH A CREATIVE ECONOMY: A CASE STUDY OF SIRINDHORN DISTRICT, UBON RATCHATHANI PROVINCE

Pariwat Somnuek, Pornchai Saksirisophon, Nawathiwa Seehanam — Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) develop a prototype cross-border tourism route through the lens of the creative economy framework, with a focus on Sirindhorn District, Ubon Ratchathani Province, Thailand, including an assessment of the potential of cross-border tourism components; (2) examine the factors influencing tourism route management; and (3) propose prototype tourism route models. The study applies the creative economy concept as a foundation for designing innovative and sustainable tourism routes in the border area. A mixed-methods approach was employed. Quantitative data were collected from 400 tourists, selected through stratified random sampling from a population of 2,051,034 visitors to Ubon Ratchathani Province in 2020. Qualitative data were gathered from 30 purposively selected stakeholders, including government officials, private sector operators, community leaders, and pilot tourists, using surveys, interviews, focus groups, and field observations.

The findings, supported by statistical and structural equation modeling (SEM) analysis, indicate a well-fitting model (Chi-square/df = 1.5461, CFI = 0.915), confirming the reliability of the results. Key factors influencing tourist satisfaction include destination attractiveness, accessibility, available amenities, and engaging activities. The proposed prototype routes consist of three models: nature-based, cultural-based, and integrated routes. These routes combine local cultural heritage with natural beauty to create memorable experiences while promoting sustainable tourism development. The study underscores the importance of strategic planning, community engagement, and well-designed infrastructure in enhancing visitor experiences and driving socio-economic growth in border areas such as Sirindhorn District.

BUDDHIST METHODS FOR MANAGING EDUCATIONAL WELFARE WORK OF THE SANGHA OF SAMUT SONGKHRAM PROVINCE

Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) study the general conditions, (2) examine the management process, and (3) propose guidelines for the management of Buddhist charitable education (Suksa Songkhro). Data were collected from 35 key informants, including senior monks, government agency representatives, religious scholars, and experts, through semi-structured interviews and focused group discussions. The research instruments were validated for content accuracy, with a content validity index (CVI) of 1.00.

The findings reveal that the Sangha (monastic community) possesses key strengths in applying Buddhist principles and establishing robust collaborative networks, despite limitations in personnel and budget. The management process consists of four core components: 1. Planning, which emphasizes contextual analysis of communities and the formation of a shared vision; 2. Implementation, focused on participatory engagement and capacity building of personnel; 3. Monitoring, conducted by diverse committees with clearly defined performance indicators; and 4. Improvement, which promotes research, development, and social innovation. urthermore, the study integrates the Buddhist principle of the Four Iddhipada (Paths of Accomplishment) into modern management practices: Chanda (aspiration) is applied to motivate and develop personnel; Viriya (effort) supports continuous planning and execution; Citta (focus) guides the establishment of committees and monitoring systems; and Vimamsa (investigation) ensures thoughtful analysis and evaluation. This integration of Buddhist doctrine with contemporary management enhances the effectiveness and sustainability of Buddhist charitable education, aligning it with Thai socio-cultural contexts.

MODEL FOR DEVELOPING GOOD TEMPLE MANAGEMENT IN NONTHABURI PROVINCE

Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) examine the general conditions, (2) study the management process, and (3) develop a good practice model for temple administration. Field data were collected from 25 key informants, including policy-makers, practitioners, project supporters, and academic experts, along with a focused group discussion with 10 distinguished experts.

The findings reveal that temples in Nonthaburi Province play a vital role in sustainable community and social development—particularly in fostering community participation, preserving arts and culture, and supporting public infrastructure. However, challenges remain, including a shortage of skilled personnel, centralized administrative structures, and limited financial resources. Temples that demonstrate effective management tend to engage in systematic strategic planning, which includes environmental analysis, setting clear visions and goals, promoting stakeholder participation, and incorporating technology into administrative practices. The proposed development model emphasizes a holistic and sustainable approach that includes maintaining physical infrastructure, preserving cultural heritage, diversifying religious activities, enhancing human resource capacity, encouraging community involvement, and building collaborative networks. Key recommendations include formulating a five-year temple development strategic plan, establishing provincial-level temple development committees, creating data and information management systems, and developing monitoring and evaluation mechanisms. Furthermore, future research is recommended to focus on participatory action research, the integration of digital technologies, and tangible impact assessments of temple management development on surrounding communities.

BUDDHIST INTEGRATION FOR PUBLIC WELFARE ADMINISTRATION OF THE SANGHA IN SAMUT SONGKHRAM PROVINCE

Phrakru Sangkharak Ekalak Achito, Phrakhru Wilaikanchanatham (Lek Suthammapanyo) — Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) examine the general conditions, (2) study the management process of public utility projects undertaken by the Sangha in Samut Songkhram Province, and (3) propose a Buddhist-integrated approach for effective administration. Data were collected from 25 key informants comprising policymakers, practitioners, and project supporters and through a focused group discussion with 10 experts in research, monastic administration, and public utilities. The research instruments, including semi-structured interviews and focus group protocols, demonstrated a content validity index (CVI) of 1.00.

The findings reveal that the general conditions involve both enabling and limiting factors. Enablers include clear policies from senior leadership, ongoing personnel development, and strong cooperation from local agencies. However, challenges persist in the form of budget limitations, insufficient personnel, and delays in coordination. The management process consists of four key stages: (1) participatory strategic planning, (2) implementation focused on plan dissemination and capacity building, (3) monitoring through committee oversight and field visits, and (4) systematic improvement. The Buddhist-integrated approach is grounded in the application of the Four Iddhipada (Bases of Success) in tandem with modern management principles. Chanda (aspiration) is promoted through motivation and stakeholder engagement, Viriya (effort) is cultivated by setting a good example, Citta (focus) is enhanced by leveraging modern technology, and Vimamsa (investigation) is applied in systematic analysis and evaluation. This integration of Buddhist values and contemporary administrative practices strengthens the effectiveness of public utility management by the Sangha, ensuring responsiveness to community needs and supporting the enduring relevance of Buddhism in modern Thai society.

BUDDHIST MANAGEMENT APPROACHES FOR RELIGIOUS EDUCATION ADMINISTRATION OF THE SANGHA IN NONTHABURI PROVINCE

Fri, 25 Apr 2025 00:00:00 +0700

This research aims to: (1) examine the general conditions, (2) study the components, and (3) propose a Buddhist approach to the management of religious education. Data were collected from 25 key informants and through focused group discussions with 10 experts in the fields of religious education, Sangha administration, and educational development.

The findings reveal that the Sangha in Nonthaburi Province has developed a systematic approach to managing Pariyatti Dhamma (formal monastic education) through building collaborative networks and integrating modern technology, despite facing challenges related to personnel and budget constraints. The key components of educational management identified in the study include planning, implementation, and evaluation executed through a blend of modern administrative tools and the structured application of the Four Iddhipada (Bases of Success): Chanda (aspiration) to foster motivation, Viriya (effort) in curriculum development, Citta (focus) to promote mindfulness and concentration, and Vimamsa (investigation) to cultivate analytical thinking skills. The study recommends formulating inclusive educational development policies, enhancing personnel and curriculum that integrate Buddhist principles with modern disciplines, building collaborative networks, and developing comprehensive evaluation systems. It also suggests further research on digital-age teaching and learning, as well as the integration of Buddhist values with contemporary knowledge for the holistic development of religious education.

FACTORS AFFECTING THE PURCHASE OF ECO-FRIENDLY PRODUCTS BY THE PEOPLE IN SONGKHLA PROVINCE

Sunchai Langthaekun, Chetsada Noknoi — Fri, 25 Apr 2025 00:00:00 +0700

This research aims to study the factors affecting the purchase of eco-friendly products by the people in Songkhla Province. The sample group is 322 people in Songkhla Province aged 15 years and over. The research instrument is a questionnaire. The statistics used in the research are frequency, percentage, mean, standard deviation, and multiple regression analysis.

The research results found that the factors affecting the purchase of eco-friendly products by the people in Songkhla Province, ranked from most to least, are environmental attitude and environmental knowledge and understanding. Both factors have the same effect on the purchase of eco-friendly products by the people in Songkhla Province. All factors can explain the change in the purchase of eco-friendly products by the people in Songkhla Province by 50.1 percent. The research recommendations are that it is essential to inculcate the right environmental attitudes as well as to provide comprehensive environmental knowledge and understanding, with the main responsible agencies having to be more proactive.

HOLISTIC HEALTH MANAGEMENTOF THE ELDERLY IN CHALERM PRAKIAT 84 YEARS RATCHANAKHARIN MEDITATION CENTER KAENGHANG MAEO DISTRICT CHANTHABURI PROVINCE

Fri, 25 Apr 2025 00:00:00 +0700

This research aims to study: (1) the general conditions of the holistic health management for the elderly, (2) the processes involved in managing the holistic health of the elderly, and (3) propose a model for holistic health management at the Chalerm Phra Kiat 84th Anniversary Meditation Center, located in Kaeng Hang Maeo District, Chanthaburi Province.

The research findings revealed that: 1. The general conditions of holistic health management for the elderly at the center have several strengths, including an appropriate and peaceful location that promotes meditation and elderly care, a flexible activity schedule, and nutrition plans suitable for elderly individuals. However, there are limitations such as insufficient personnel and challenges with accessibility to the center. 2. The management processes at the center include clear planning and operational guidelines, systematic organizational management, coordination with government agencies, and budget control to ensure transparency. 3. The holistic health management model at the center promotes physical health through exercise activities and physical care, mental well-being through counseling and encouragement, social health by fostering good relationships among the elderly, and intellectual health by training staff and providing an environment conducive to learning.

DIGITAL TRANSFORMATION OF THAI COMMUNITY ENTERPRISES : RESEARCH SYNTHESIS

Suthida Changprachak — Fri, 25 Apr 2025 00:00:00 +0700

This research article aims to synthesize knowledge regarding the digital transformation of Thai community enterprises. It is a qualitative study employing research synthesis and content analysis methods. Data were collected from research articles on the digital transformation of community enterprises published in journals listed in the Thai Journals Online (ThaiJO) database starting from 2017 to 2024. A total of 73 articles were selected based on predetermined criteria.

The research findings indicate that community enterprises are in the early stages of digital transformation, which can be categorized into five key aspects: (1) Technology Most community enterprises utilize basic technologies such as social media (Facebook, Line) and digital payment systems (QR Code). However, the adoption of advanced technologies, such as artificial intelligence (AI) and automation, remains limited due to infrastructure constraints and a lack of digital skills. (2) Operational Processes While some groups have adopted digital systems such as inventory management and information systems, the majority still rely on traditional processes, lack systematic databases, and face challenges in integrating technology. (3) Customers and Market Digital marketing strategies, including online advertising, customer relationship through online platforms, and influencer marketing, have been adopted. However, content marketing remains ineffective, and competition in the online market is high. (4) Business Model While most community enterprises operate using traditional business models, only a few have adapted by utilizing e-commerce platforms and integrating online and offline channels. (5) Personnel and Knowledge While business leaders recognize the importance of technology, most members possess only basic digital skills and have limited knowledge of online business management. Driving factors include government support, market demand, and Participation in community enterprises. In conclusion, the digital transformation of community enterprises faces several challenges, particularly in infrastructure, digital skills, and the integration of technology into business processes. Government support and involvement from relevant organizations play a crucial role in enhancing the proficiencies of community enterprises, enabling them to adapt and grow sustainably in the digital era.

GUIDELINES FOR YOUTH AWARENESS AND POLITICAL ADJUSTMENT IN THE ARTIFICIAL INTELLIGENCE ERA

Fri, 25 Apr 2025 00:00:00 +0700

This article presents the impact of AI on politics and youths are trapped in the digital world, whether it is social media, online games, and politics in the digital age that distorts the minds of youths, causing them to be lost in the virtual world or the online world, causing youths to be stuck in that world without being interested in education and local culture in the original form. This addiction to the online world not only affects learning and local culture, but also causes youths to lack the skills to communicate and build relationships in the real world, which is important for future social and career growth. It is therefore necessary to be aware of these impacts. This study focuses on analyzing the relationship between politics, AI, and youth, focusing on exploring the impacts resulting from the interaction between these three factors. The results of the study found that AI plays a significant role in changing the way youths communicate and access information, which affects their political participation. In addition, politics also influences the development of policies and the supervision of the use of AI in society. The study concludes that politics, AI, and youth have a complex relationship and significantly affect each other. Understanding this relationship will help us to develop appropriate policies and strategies to promote youth political participation in the digital age.

DEVELOPMENT OF THE STUDY OF ‘CIVIL-MILITARY RELATIONS’ AND ‘DEMOCRATIC TRANSITION’ THEORIES

Ekanart Witchanee — Fri, 25 Apr 2025 00:00:00 +0700

This academic article aims to examine the origin of concepts‘civil-military relations’ and ‘democratic transition’. By reviewing various literature related to the conceptual framework of the extent of the military’s control over political power. It was found that social conditions under different circumstances caused the different levels of military in political sector and civilian control. Which in turn affects to democratic transition. Thus, this approach, which is applied to the study of the military’s role in the political areas, would extensively build up the existing body of knowledge in the development of a stable and sustainable democracy.

THE ROLE OF THE INTERNAL SECURITY OPERATIONS COMMAND IN DEVELOPING STRATEGIES TO PROTECT CITIZENS’ SAFETY FROM MIGRANT WORKERS AND PROMOTE SUSTAINABLE DEVELOPMENT

Jakarin Viravan, Yaowaluk Chaobanpho — Fri, 25 Apr 2025 00:00:00 +0700

Thailand has become a significant destination for migrant workers in the ASEAN region, with over three million workers from Myanmar, Laos, and Cambodia employed in key sectors such as agriculture, tourism, and construction. While this influx of migrant labor has positively contributed to economic growth, it has also raised concerns over public safety and social stability, particularly in areas with high concentrations of migrant workers where crime rates have significantly increased. This study examines the role and responsibilities of the Internal Security Operations Command (ISOC) in managing migrant workers through the theoretical frameworks of Governance Theory, Network Theory, and Human Security. The findings reveal that ISOC plays a pivotal role in coordinating with relevant agencies to manage migrant labor issues; however, challenges remain due to centralized administrative structures and ineffective law enforcement. This paper proposes three strategic approaches to enhance ISOC's effectiveness: 1. Integration of Inter-Agency Collaboration through the establishment of joint committees and the creation of a centralized database for information sharing; 2. Promotion of Public Awareness and Understanding through the development of community security networks and the protection of migrant workers' human rights; and 3. Development of Information Technology Systems through the use of biometric identification, mobile applications for monitoring and reporting, and blockchain technology for secure and transparent data management. The study suggests that ISOC should adapt its role in managing migrant labor to align with the United Nations Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth) and SDG 16 (Peace, Justice, and Strong Institutions). Achieving a balance between internal security and human rights protection is essential for ensuring sustainable social stability and economic development in Thailand.

ORGANIZATIONAL STRATEGY IN THE DIGITAL ERA

Fri, 25 Apr 2025 00:00:00 +0700

Organizational models in the Digital era. The evolution of organizational models in the digital era stems from various organizational theories and management concepts. These models primarily rely on information technology systems for management, emphasizing key factors beyond merely using technology as a tool for success. These models include: (1) Human Organism This model focuses on human engagement with information technology systems integrated into daily life. It enables individuals to manage complex systems within organizations. (2) Organic Information Technology In this model, technology becomes an integral part of everyday life, fostering new societal structures governed by new regulations and interactions within virtual worlds. and (3) Wisdom Organization This model emphasizes systematic learning processes that integrate management strategies to adapt to rapid changes. It promotes a holistic approach to conceptual frameworks, driven by knowledge and wisdom.Strategic management in the Digital era. Strategic management in the digital age involves setting directions and approaches for future organizational missions. It is a critical factor in enhancing an organization's competitiveness by analyzing key influences on adaptability and identifying methods to improve efficiency and sustainability. To successfully manage organizations in the digital era, executives must focus on: (1) Leveraging technology and innovation to enhance operational efficiency. (2) Fostering an organizational culture that is flexible and open to change, ensuring rapid adaptability. (3) Developing human resources by equipping employees with skills, knowledge, and expertise aligned with modern technological advancements. and (4) Managing risks and ensuring IT security to protect data and build organizational credibility.

INTEGRATION OF SAMADHI AND PANNA WITH SUSTAINABLE DEVELOPMENT GOALS FOR SUSTAINABLE DEVELOPMENT

Ratana Chinbutranont, Natha Wattanapornprom, Rungrawee Wattanapornprom — Fri, 25 Apr 2025 00:00:00 +0700

This article aims to explore the integration of Buddhist principles, namely Sila (morality), Samadhi (concentration), and Panna (wisdom) with the Sustainable Development Goals (SDGs). It presents a comprehensive approach encompassing ethics, mental development, and sustainable problem-solving. Morality (Sila) fosters transparency, justice, and social equity, while concentration (Samadhi) enhances mental well-being, inner peace, and mindful decision-making. Wisdom (Panna) supports strategic planning, education, and innovation with a focus on environmental and social impact. The article includes case examples from Thailand, such as the Sufficiency Economy Villages Project and meditation practices in schools, as well as international initiatives like the Mindfulness-Based Stress Reduction (MBSR) program in the United States and Bhutan's Gross National Happiness (GNH) policy. These examples illustrate the outcomes and benefits of applying Buddhist principles in achieving sustainable development across different contexts. The findings emphasize the importance of integrating Buddhist principles into public policy, education, and community development to foster a more ethical, mindful, and sustainable society.

PATHWAYS FOR DEVELOPING SALES REPRESENTATIVES AND ENHANCING THEIR HAPPINESS

Suchada Tanaviboonsate — Fri, 25 Apr 2025 00:00:00 +0700

This article proposes approaches to developing and enhancing the happiness of sales representatives. Sales representatives play a vital role in the success of organizations, as their position involves direct interaction with customers and driving company revenue. While technological advancements have improved support for sales functions, sales representatives often face significant stress due to sales target management, customer expectations, and market changes. Recent research highlights those factors such as dissatisfaction with compensation, inefficient work systems, and excessive pressure are major contributors to high turnover rates in sales teams. Integrating Buddhist principle, Bhavana 4 (development in four aspects: body, morality, mind, and wisdom), offers a pathway to achieving both happiness and success. The principle serves as an internal driving force that strengthens the mind, providing holistic self-development and continuous personal growth. By understanding their work through reason and purpose and applying these Buddhist principles comprehensively, sales representatives can cultivate happiness, leading to more effective performance and long-term career success in sales.

ANALYZE PLATO'S POLITICAL PHILOSOPHY AND TYRANNICAL GOVERNMENT

Suphad Thongintr — Fri, 25 Apr 2025 00:00:00 +0700

This article presents an analysis of Plato's political philosophy and tyrannical government. Plato, one of the most influential philosophers in Western history, is famous for his political philosophy that has greatly influenced the development of political thought. His works, especially The Republic, delve into the nature of justice, the ideal state, and the role of government in society. In this article, we will analyze Plato's political philosophy and its implications for tyrannical government. Exploring Plato's ideas on tyrannical government will help us understand how the differences between ideal and immoral governments affect society in practice. This analysis will focus on Plato's approach to resisting tyrannical government. He believed that leaders should be knowledgeable and virtuous in order to create a just and sustainable society. Understanding these ideas will help us see clearly the impact of tyrannical government, which can lead to instability and injustice in society. Studying Plato's ideas on tyrannical government also reveals the importance of philosophical and ethical studies in the process of selecting leaders, which will play a key role in creating a stable and just society in the future.

INTEGRATING PUBLIC ADMINISTRATION AND LOCAL DEVELOPMENT WITH ECONOMICS, LAW AND MANAGEMENT

Boonchanadtha Sooksmee, Teerawoot Vachiramanovat — Fri, 25 Apr 2025 00:00:00 +0700

This academic article focuses on analyzing the relationship between law, economics, and management in public administration and local development, taking into account the importance of all three disciplines in public policymaking, responding to social changes in the globalization era, and the need for interdisciplinary research to understand complex social problems. It also analyzes the integration of these disciplines so that they can be applied in real-world management. It found that the roles of law as a tool to determine the mechanism of society, economics as the foundation of social structure, and management as a process of policymaking and social administration, and the integration of these disciplines are important factors that make public administration and local development effective, efficient, transparent, and responsive to the needs of the people. However, the advantages and precautions in linking these three disciplines together must be considered and implemented thoroughly, appropriately, and consistently.

THE ROLE OF CULTURAL INTELLIGENCE IN THE GLOBAL ERA

Xiaoling Yao — Fri, 25 Apr 2025 00:00:00 +0700

In the global era, our economies, cultures, and societies are more intertwined than ever, making cross-cultural competences very important. Cultural intelligence (CQ), a concept like IQ or EQ, reflects an individual’s cross-cultural capabilities. This academic article aims to provide a whole picture of CQ research and disclose the implications of CQ for individuals and organizations in the global era. The paper articulates the theoretical framework of CQ, including its multidimensional model of cognitive CQ, metacognitive CQ, motivational CQ, and behavioral CQ. Furthermore, the paper highlights the positive roles of CQ in different fields. Finally, the paper summarizes CQ's key benefits, offers future research recommendations, and provides suggestions for educators, business managers, and the public. Academically, the present article provides an important opportunity to advance the understanding of CQ and lays the groundwork for expanding the study scopes of CQ to education, personal development, human resource management, psychology, and other social science fields.