Journal of MCU Social Science Review

SOCIAL SAFETY NETS: OPPOTONITIES AND CHALLANGE FOR THAILAND IN THE 21st CENTURY

Chatkasem Dasri — 2024-11-01

This article aimed to review literature and knowledge about social safety nets and study the situation of Thailand’s social safety nets in the 21st century, including analyzing the opportunities and challenges faced by Thailand’s social safety net. Social safety nets are the basic standard of government in safeguarding and supporting the livelihoods of marginalized and disadvantaged groups to enable them to survive. Currently, Thailand has four categories, namely social insurance, labor protection, welfare, and other social services. The opportunities and challenges for the government in developing a more efficient social safety net are as follows: 1. The changing population structure towards an aging society, which increases the financial burden on the state. Therefore, the government needs to devise appropriate care for the elderly in the long term.
2. The transition towards digitization, requiring the government to become a smart government in utilizing digital technology for administrative purposes and income generation, such as income from the digital economy. 3. The decentralization of power and the new public governance (NPG) approach, emphasizing participation and empowering local administrative organizations to provide better public services to the growing population.

WHERE IS THE DEMOCRAT PARTY IN THE NEW POLITICAL LANDSCAPE?

Pornthida Peunthim — 2024-11-01

This article analyzed electoral politics of the Democrat Party. It presented the Democrat Party’s position on 2 issues: 1. election campaign and 2. Political position. The new emerging political landscape resulted from new mode of political thought among citizens and nature of party competition in the political market. The Democrat Party’s effectiveness in the electoral field continued to decline. The study reflected the problems of the Democrat Party in the electoral field. In terms of election campaign that did not change much. The main policy direction of the Democrat Party focused on presenting traditional policies that have been established. The agricultural policy is the main policy proposed by the Democrat Party while other political parties presented policy issues that cater to more diverse voter groups. And while Thai society values democracy and are against military intervention in politics but the Democrat Party did not dare to embrace such principles firmly to meet the needs of the new group of voters. Due to the absence of vision clarity in all aspects, this weakened the linkage between voters and the Party. The Democrat Party therefore was not able to represent the people of the country. Thus, unsurprisingly that the results of the election indicated that the Democrat Party was a regional party.

THE MODELS FOR ENHANCING THE STRENGTH OF COMMUNITY MICRO-FINANCIAL PERFORMANCE FOCUSING ON SAVING AND FAIR LOAN ASSESSMENT

Wallop Surathos — 2024-11-01

The Financial Organization of Community is the microfinance which has the high role for creating potential community by collecting the capital in order to develop economy and social of community by themselves. The special characteristic is themselves administration and it is the approach that supported by state to resolve poverty and self independent through public mechanisms and policies. Especially in the uncertain economy and society including to politics, may cause to the effect of the suffering way of people. This is why it should has the concepts for development and maintenance the organization. The models for enhancing the strength of community micro-financial performance focusing on saving and fair Loan assessment in four issues composing of elite, organization administration, networking and community development. The methodology are review literatures and content analysis.

THAI YOUTH AND APPROACHES TO DEVELOPING THEIR POTENTIAL TO BECOME DIGITAL CITIZENS IN THE NEW SOCIETY

Suphattharachai Sisabai — 2024-11-01

Thai Youth and the Development of Digital Citizenship Potential in the New Normal Society aims to study the development methods for Thai youth to become digital citizens by synthesizing development approaches from concepts, theories, and related research. The results of the synthesis of the development of digital citizenship potential in the new normal society of Thai youth consist of 5 approaches: 1. Digital skills education and training; 2. Promoting knowledge about online safety; 3. Promoting the use of technology for creativity and innovation; 4. Promoting the responsible use of technology; and 5. Creating cooperation between various sectors.

REFILL STORES: SUSTAINABLE RETAIL WITH ZERO WASTE

Sulakkhana Sangsubsin — 2024-11-01

Objectives of this academic article aimed to study the characteristics of refill stores and propose development strategies. Due to the impact of the COVID-19 pandemic situation, there has been a significant increase in the use of packaging from retail stores, resulting in a substantial rise in single-use packaging waste. Presently, retail trade plays a crucial role in driving consumption and contributes to environmental issues stemming from packaging waste. Refill stores were considered a new retail format that had emerged in response to the current environmental awareness trend. They represented a sustainable retail model that supports the reuse of packaging and reduces single-use packaging. Consumers have the option to bring their own containers for self-refilling and were charged based on the weight of the products. The characteristics of refill stores aligns with the zero-waste concept, which is an ideology that promotes the circulation of resources, minimizing waste, or preventing waste generation from the source. This corresponded with the characteristics of refill stores that encouraged waste reduction stemming from everyday consumption by encouraging consumers to purchase packaging-free products and adapt their lifestyles to align with the zero-waste concept and circular economy.

THABUA VILLAGE, THABUA SUBDISTRICT PHOTHRALE DISTRICT PHICHIT PROVINCE: MODEL VILLAGE PROMOTING A GOOD QUALITY OF LIFE BASED ON THE PRINCIPLES OF SUFFICIENCY ECONOMY

Suphangpim Klaythanee — 2024-11-16

This academic article aims to study Tha Bua village, Tha Bua sub-district, Pho Thale district, Phichit province, a model village for promoting good quality of life based on the sufficiency economy philosophy, through spatial and documentary study. The results of the study found that the village development based on the sufficiency economy concept has 9 model village development indicators: 1. Adhere to frugality 2. Adhere to honest occupation 3. Seek honest part-time work 4. Behave in a good way and completely eliminate vices 5. Have enough to eat 6. Have enough to live on and use to make the house comfortable 7. Contentment is liking, satisfaction, satisfaction, liking, and appropriateness 8. If you have enough, set aside some for spending 9. Be frugal and reduce extravagance.

EMPLOYING TRANSFORMATIONAL LEADERSHIP TO BETTER WORK QUALITY OF LIFE

Wasita Wilailak — 2024-11-28

Innovative leadership is a requirement for transformational leadership. Encourage and inspire staff member to be enthusiastic about their work and having the ability to persuade opinions making staff members understand how important the tasks. Contains attributes that serve as excellent models for the organization, including bring about changes in attitudes, ideas and improving out of date things. Making use of all experiences for the good of impact on the standard quality of life in an organization. The McKinsey 7S Model, which defines strategy for most companies, consists of seven elements: 1. Structure, 2. Strategy, 3. Systems, 4. Skills, 5. Styles, 6. Staff, and 7. Shared Values. Consequently, the company need staff members who have the knowledge and abilities necessary to satisfy its requirements. Contribute to the organization's their well-being, which is crucial for the staff members. Leading to organizational development and organizational effectiveness. Due to its nature that it is a process that permits staff members to participate in work demonstrates how different topics' intentional force and satisfaction. To support themselves financially and to build an effective, forward-thinking organization that is resilient to both internal and external influences in the form of salary and additional factors that encourages workers to work cheerfully. A strategy has begun to produce new things. Resulting in excellent work accepted responsibility. Additionally, the professional path will continue to be developed in order to be relevant in the future.

MODEL LAW ON THE USE OF ELECTRIC VEHICLES IN THE KINGDOM OF THAILAND

Nutpicha Varodomathipat — 2024-11-01

This research article aim to 1. study theoretical concepts related to model laws, 2. examine factual and legal issues concerning model laws, 3. conduct a comparative analysis of model laws, and 4. adopt appropriate legal measures related to model laws governing electric vehicles (EVs) from foreign countries as a guideline for drafting laws in Thailand, conducted by the qualitative study, involving document research and in-depth interviews. The in-depth interviews were conducted with five target groups, namely, 1. electrical and automotive engineers, 2. legal experts, 3. insurance companies, 4. electric vehicle users, and 5. tax experts.

The findings revealed that, at present, Thailand does not have laws regulating the use of electric vehicles. This has led to problems such as insufficient and substandard charging stations, a lack of regulations regarding the disposal of expired batteries, unclear tax collection processes, and insufficient insurance protection for electric vehicles. The United States, Malaysia, and the United Kingdom have legal measures in place to promote electric vehicles (EVs), including regulations for charging stations, battery disposal, and tax collection. Regarding insurance protection for electric vehicles, the United Kingdom has enacted the Consumer Insurance (Disclosure and Representations) Act 2012 (CIDRA) and The Insurance Act 2015 (IA 2015). It is recommended that Thailand draft the Automated and Electric Vehicle Act of the Kingdom of Thailand B.E….; to comprehensively address the aforementioned issues.

LEARNING THAT PROMOTES THE ABILITY TO CRITICAL THINKING AND PLOBLEM SOLVING USING SOCIOSCIENTIFIC ISSUE ABOUT USING CHEMICAL KNOWLEDGE TO SOLVE PROBLEMS FOR 12TH GRADE

Waritthorn Wongdao — 2024-11-01

This research article aimed: 1. To study instructional approaches that promote critical thinking and problem-solving skills by using socio-scientific issues, and 2. To examine critical thinking and problem-solving skills through socio-scientific issues, specifically the application of chemical knowledge to problem-solving, among 44 Grade 12 students. The research instruments included: 1. lesson plans that incorporated socio-scientific issues, 2. a learning reflection form, and 3. a critical thinking and problem-solving skills assessment. This study employed classroom action research, collecting data through three action research cycles. The qualitative data were analyzed using content analysis, while quantitative data were analyzed using basic statistics, such as mean and standard dofeviation.

The research findings revealed that: 1. Instructional approaches that promoted critical thinking and problem-solving skills through socio-scientific issues should involve situations that did not yet have clear solutions and require consensus-building to suit the students' context. These approaches could be applied to everyday life. 2. Students' critical thinking and problem-solving skills significantly improved after the learning intervention, with an increase by 81.81 percent.

PUBLIC EXPECTATIONS TOWARD SERVICE OF RATCHABURI HOSPITAL

Marisa Senatham — 2024-11-01

Objectives of this research article were: 1. To study the people’s expectations from the Ratchaburi Hospital service. 2. To study the satisfaction level of the public towards the services provided by Ratchaburi Hospital. 3. To study the Ratchaburi Hospital services and service expectation comparison, and 4. To propose a useful guideline based on the people’s expectations, conducted by the quantitative research. Data were collected from 399 samples consisting of Thai citizens aged 18 and above who have used the services of Ratchaburi Hospital, Data were collected through questionnaires, and analyzed using statistics, including frequency, percentage, mean, standard deviation, and a comparison of satisfaction and expectations towards the services provided by Ratchaburi Hospital using Paired Sample T-test.

The research findings indicated the following results: 1.The overall level of expectation of the public from the services provided by Ratchaburi Hospital was at the highest level in all aspects. 2. The overall level of satisfaction among the public regarding the services provided by Ratchaburi Hospital was at high level. 3. When comparing the services received by the public from Ratchaburi Hospital with their expectations, it was found that the overall mean values of satisfaction and expectation were significantly different at the 0.05 level. 4. Guidelines for providing services as expected by the public. It meant organizing the service system to reduce waiting times, adding convenient and fast servicing points, introducing innovations to promote service delivery, and maintaining good treatment standards.

THE EFFECTS OF GREEN SUPPLY CHAIN MANAGEMENT AND INNOVATION CAPABILITY ON FIRM PERFORMANCE OF TEXTILE AND GARMENT INDUSTRY IN THAILAND

Siriphong Banthachak — 2024-11-01

Objectives of this research article were: 1. To examine the effects of green supply chain management and innovation capability affecting the operation of textile and garment industry in Thailand. 2. To study the innovation capabiliity affecting the operation of textile and garment industry in Thailand, conducted by the quantitative research. The sample size used in the research was 350 textile and garment industry entrepreneurs in Thailand. Questionnaire was employed as research tools. The data were analyzed by using descriptive statistics included frequency, percentage, mean, standard deviation, and analyzed the Inferential statistics by using to test the hypothesis with multiple regression analysis.

The results of the research were found that 1. The green supply chain management in terms of green manufacturing and green design had positive effects on the operation of textile and garment industry in Thailand with a statistically significant level of 0.05. 2. Moreover, innovation capability in terms of product innovativeness, market innovativeness and organizational innovativeness had positive effects on the operation of the textile and clothing industry in Thailand. with a statistically significant level of 0.05, indicating that green supply chain management and innovation capability could jointly forecaste the operational results at 63.8 percent. (Adj2 = 0.638).

LEARNING FLIPPED CLASSROOM MODEL WITH INQUIRY CYCLE (5E) INSTRUCTION MODEL ON MATHEMATICS LEARNING ACHIEVEMENT AND SELF - REGULATED ABILITY OF GRADE 5 STUDENTS

Pattamaporn Noodad — 2024-11-01

Objectives of this research article were: 1. To compare achievement in mathematics on fractions and addition, subtraction, multiplication, and division of fractions of Grade5 students before and after receiving the Flipped classroom learning management together with 5E learning management 2. To study students’ Self – regulated ability in learning mathematics Fractions and addition, subtraction, multiplication and division of fractions of Grade 5 students after receiving the flipped classroom learning management with 5E learning management. This study was experimental research. The subjects of the study were 20 students in Grade 5 who were studying in the second semester of the 2021 academic year at Bankhlongpraya School. The subjects were selected by using simple random sampling, school used a random unit. Data analyses were analyzed by percentage (Percentage), mean (Mean), Standard deviation and t-test for dependent and t-test one samples test.

The research results revealed that: 1. Achievement in learning mathematics on fractions and addition, subtraction, multiplication, and division of fractions of Grade 5 students who received learning management according to the concept of flipped classroom together with 5E learning management, were found that the learning achievement after receiving the learning management with an average of 23.25, representing an average of 77.50 percent at 0.05 level of significance. 2. Grade 5 students who received the inverted classroom approach combined with the 5E approach showed Self-regulated in their learning. at a very practical level with an average of 3.69, representing 73.80 percent.

LEGAL PROBLEMS RELATING TO THE CONTROL OF PRIVATELY OWNED TRANSPORTING BUSINESS

Varut Janthong — 2024-11-01

Objectives of this research article were: 1. To study theoretical concepts related to legal issues, 2. To examine factual and legal problems concerning legal issues, 3. To analyze laws governing the regulation of private parcel delivery businesses, and 4. To propose appropriate legal measures from foreign countries regarding the regulation of private parcel delivery businesses, to be adapted for Thai law. This was a qualitative study, involving document analysis of legal texts, academic books, research papers, and electronic media from both Thailand and abroad. The study also conducted focus group discussions and in-depth interviews with four participants: employees of private delivery companies, individuals affected by private delivery companies, legal academics, and officials from the Department of Land Transport.

The research findings revealed that registering vehicles used for commercial goods transportation in private delivery businesses faced challenges under the Land Transport Act B.E. 2522 (1979), which does not allow small vehicles to be used for goods transportation. As a result, many private companies are currently using vehicles inappropriately. Therefore, it was recommended to expand the types of vehicles allowed for goods transportation beyond the nine categories currently specified, permitting companies to register pickup trucks for commercial goods delivery. Additionally, the weight and speed limits outlined in the Highways Act B.E. 2535 (1992) are not flexible enough to accommodate modern vehicle technology, which has improved transportation capabilities. Thus, it is necessary to update vehicle speed regulations on highways to align with advancements in civil engineering and automotive technology.

THE EFFECTS OF BRAND IMAGE AND BRAND VALUE ON GENERATION Y CONSUMERS’ PURCHASING DECISION OF FROZEN FOOD OF LOWER NORTHEASTERN REGION

Suthida Nammuangpak — 2024-11-01

Objectives of this research article were: 1. To study brand Image, brand value and Generation Y consumers’ purchasing decision of Frozen Food of Lower Northeastern Region. 2. To study the effects of brand Image and brand value on Generation Y consumers’ purchasing decision of frozen food of Lower Northeastern Region. This research was quantitative research. The research samples were 333 Generation Y group, aged between 26 - 43 years old. using a simple random sampling method. Questionnaires were used as the research tools. The data were analyzed by descriptive statistics such as frequency distribution, percentage, mean, standard deviation, and hypothesis testing with inferential statistics by Multiple regression analysis.

The results of the research were as follow: 1. The overall average of brand image was at the highest level, an average of 4.26, the overall level of brand value was at the highest, an average of 4.23, and the overall of purchasing decision was at the highest, an average of 4.31. 2. With regarding the hypothesis result, brand image with its dimension of, Qualification, User and Brand Value with its dimension of Brand Association, Brand loyalty and Brand Assets had positive effects on Generation Y consumers’ purchasing decision of frozen food of Lower Northeastern Region. with a statistically significant level of 0.01 and 0.05.

STRATEGIES FOR DEVELOPING STUDENTS TO BECOME NEW ENTREPRENEURS OF THE LEARNING INSTITUTE FOR ALL

Chusiri Senjantichai — 2024-11-01

Objectives of this research article were: 1. To study problems, draft strategies and experiment of the use of strategies to develop students to become new entrepreneurs of the Learning Institute for all. 2. To set strategies for developing students to become new entrepreneurs of the Learning Institute for all, conducted by the mixed methods research: The qualitative and quantitative research design. The research was divided into 3 phases: Phase 1: A study of problems developing students to become new entrepreneurs, by sample group consisted of 276 students. Phase 2: Strategies for developing students to become new entrepreneurs, conducted workshops with 21 experts. Phase 3: An experiment and assessment of student development strategies to become new entrepreneurs sample group consisted of 30 students. The tools used in the research included questionnaires, suitability and feasibility assessment form test before and after the experiment satisfaction assessment form. Data were analyzed by content analysis, frequency, percentage, mean, standard deviation, and Paired Sample T-test.

The results showed that: 1. The results of the study of the problems developing students to become new entrepreneurs found that the problem the overall picture is at a moderate level. 2. Strategies for the development of students to become new entrepreneurs consisted of 1 vision, 4 missions, 4 goals; 2 strategic level indicators, 4 development strategies. The result of evaluation of the appropriateness and feasibility of the strategy passed the assessment criteria with an average of 3.51 in all aspects. 3. The results of the experiment and assessment of the use of strategies to develop students to become new entrepreneurs of the Learning Institute for all. The participating students did the test before and after the experiment. The results of the test increased. As for the results of the analysis of the satisfaction assessment, it was found that the overall picture was at a high level.

A SURVEY OF COMMUNITY’S POTENTIAL FOR A DEVELOPMENT OF SUSTAINABLE TOURISM ROUTE IN NONG CHOK SUB-DISTRICT, THAYANG DISTRICT, PHETCHABURI

Wanneesa Seefar — 2024-11-01

This research article has the objectives: 1. Study the potential of communities in the area of Nong Chok Subdistrict, Tha Yang District, Phetchaburi Province. 2. Create a sustainable tourism route in the Nong Chok Subdistrict, Tha Yang District. Phetchaburi Province has been formulated as a policy in the local government organization plan. This is a quantitative research, collecting data from 350 people living in the administrative area of Nong Chok Subdistrict Municipality using questionnaires. Data was analyzed using the SPSS program and descriptive analysis.

Research results: 1. The potential of the community towards developing the area towards a sustainable tourism route, found that overall readiness is at a moderate level. 2. The potential and suggestions of the community towards the development of the area towards a sustainable tourism route. Sustainably found People see that the community has potential in terms of unity. There is a lot of cooperation, closeness, generosity, helping each other as well as having a good attitude towards each other in the community. and with government agencies There is regular communication with each other. The suggestion is for government agencies to provide knowledge in product and product development.

THE COST ANALYSIS AND PROFIT PLANNING FOR TOEI PANAN PRODUCTS OF U-TAPAO CANAL COMUNITY, SONGKLA PROVINCE

Rarin Khuawaraphan — 2024-11-01

This research article aims to analyze the production costs, pricing strategies, and profit planning of community enterprise groups. The research methodology comprised a combination of quantitative research utilizing questionnaires and qualitative research employing structured interviews as a means for conducting in-depth interviews and small group meetings. The research participants consisted of members of the Ban Hua Non-Wat Toei Panan basketry community enterprise in Bang Klam District, Songkhla Province, with a purposive sample of 22 individuals selected. The quantitative research focuses on a descriptive analysis, while the qualitative data were subjected to content analysis. This involved a comprehensive examination of production cost data, the determination of appropriate selling prices, and a thorough analysis of initial profit margins and the break-even point.

The research outcomes revealed that among the 10 newly introduced products by Toey Panan, product type 7 incurred the highest production cost, totaling 337.90 baht. This was closely followed by product type 1, with production costs amounting to 333.48 baht, and product type 6 with production costs of 332 baht. On the other hand, the product with the most cost-effective production was found to be type 2, with production costs totaling 201.62 baht. In the calculation of the initial profit ratio, where the cost served as the foundation for setting the selling price, it was evident that product type 3 achieved the highest gross profit ratio at 48.54 percent. Following closely behind were product type 4 with a ratio of 48.33 percent and product type 6 with a ratio of 47.43 percent. Conversely, product type 8 recorded the lowest initial profit ratio at 36.21 percent. The analysis of the break-even point revealed that product type 7 has the most favorable position with the lowest break-even point, requiring only 15.88 units per month to cover costs. Following closely is product type 1, with a break-even point of 16.45 units per month, and product type 9, which required 16.73 units per month to break even. In contrast, product type 8 presented the highest break-even point, necessitating 26.09 units per month to reach the break-even stage.

LEGAL MEASURES TO PREVENT MONEY LAUNDERING THROUGH TRAVEL BUSINESS

Nattwan Tunsirisathan — 2024-11-01

Objectives of the research article were: 1. To study theoretical concepts judgment of the Supreme Court, 2. To study facts and legal issues, 3. To study international legal measures, and 3. To compare foreign and Thai laws on money laundering through tourism businesses. to suggest ways to amend the law appropriately. The research method was qualitative research, which studied documents from the law. Academic textbooks, research, electronic media of Thailand and abroad. There was a group discussion accompanied by in-depth interviews. Samples of all 5 people were the Deputy President of the Association of Thai-Chinese Tourism Association, Superintendent (Investigation), Investigation Group. Inspector of Administrative and Civil Litigation Group Office of Law and Attorney Litigation and legal scholars.

The study was found that there were three major problems in this research: the lack of in-depth investigation measures from relevant government agencies in cases where foreigners used Thais as disguised agents or nominees; Government agencies still lacked the strength to inspect operators applying for a tourism business license. Oversight of tourism businesses that used masked agents or nominees and measures to punish users and shareholders in the form of disguised agents or nominees. with the suggestion that Government agencies must coordinate cooperation in in-depth investigations in the tourism industry. increasing the fine to a higher amount and impose penalties for tourism businesses that helped foreigners by holding shares in disguise.

LEGAL MEASURES TO PREVENT MONEY LAUNDERING THROUGH ENTITIES

Natthanan Suwanmanee — 2024-11-01

Objectives of this research article were: 1. To study theoretical concepts. Factual and legal problems, foreign and Thai legal measures regarding money laundering through juristic persons, 2. To study problems and facts and laws of money laundry through entities of Thailand, 3. To study, analyze and compare Thai and foreign legal measurements on money laundry through entities, and
4. To recommend effective legal measures to amend Thai laws appropriately, conducted by the qualitative research by studying documents, legal texts, academic textbooks, research, Thai and foreign electronic media. Focus Group Discussions were organized, containing in-depth interviews with a total of 5 sample groups: who were expert legal professionals Anti-Money Laundering Office Director of the Narcotics Crime Division (DSI), Director of the Screening and Inspection Coordination Division (ONCB), Royal Thai Police Group and Legal Manager of Public Company Limited.

The research results found that 1. Money laundering through juristic persons was controlling the establishment of juristic persons that was convenient, fast and not strict in terms of verifying the true beneficiaries. Issuing anonymous share certificates that was contrary to FATF recommendations. 2. Juristic persons with the nature of holding shares on behalf of foreigners. It was not a predicate offense for money laundering. Therefore, cannot be prosecuted for money laundering. 3. The countries that the researcher studied were: United States, Canada, Commonwealth of Australia, Hong Kong Special Administrative Region Swiss Confederation and the Law of the Kingdom of Thailand. All offenses relating to money laundering have been designated as criminal offenses. 4. Money laundering was a criminal offense, and all serious offenses must be designated as money laundering offenses. The intent was to define the primary offense to cover the widest scope.

THE DEVELOPMENT OF LEARNING ACHIEVEMENT AND READING COMPREHENSION ABILITY USING JIGSAW TECHNIQUE WITH KAHOOT APPLICATION FOR GRADE EIGHT STUDENTS

Supinya Othwaree — 2024-11-01

Objectives of this research article were: 1. To compare the English learning achievement of students before and after learning, 2. To compare English learning achievement of students before and after learning with the score criteria of 70 percent, 3. To compare English reading ability for comprehension before and after learning with the score criteria of 70 percent. 4. To compare English reading ability for comprehension before and after learning with the score criteria of 70 percent. The samples were 27 grade 8 students of Nakornsridhammarat Suksa School in English Program. The research tools used for gathering data consisted of lesson plans, English learning achievement test and English achievement test on reading for comprehension. The collected data were analyzed by using arithmetic means, standard deviation and t-test were utilized for hypothesis testing.

The results of research were found as follow: 1. The grade eight students’ English learning achievement was higher prior at 0.05 level of statistical significance. 2. The grade eight students’ English learning achievement was higher than the average score criterion of 70 percent at 0.05 level of statistical significance 3. The grade eight students’ reading comprehension ability was higher prior at 0.05 level of statistical significance. 4. The grade eight students’ reading comprehension ability was higher than the average score criterion of 70 percent at 0.05 level of statistical significance.

BUDDHADHAMMA INTEGRATION FOR ADMINISTRATION OF NATIVE HAND-WOVEN CLOTH ENTERPRISES IN CHIANG MAI PROVINCE

Kornrawee Thitiamornwit — 2024-11-01

Objectives of this research article were: 1. To study the management of community enterprises in the handwoven cloth group. 2. To study factors affecting the management of community enterprises in the hand-woven cloth group.
3. Top present the integration of Buddhist principles for the management of community enterprises in the local hand-woven cloth group. by the mixed research methods Data were collected from samples of 122 people and interviews with 18 key informants The research tools were questionnaires and in-depth-interview script using both descriptive and inferential data analysis.

The results of the research were found that: 1. Community enterprise management in Chiang Mai Province, by overall was at a high level. 2. Factors that affected the management of community enterprises in the hand-woven cloth group. was found that: 1. Management consists of money, people, materials and things. 2. The principles of Papanikadhamma consisted of Vithuro, good management, Nissayasampanno. had human relations, Chakkuma had vision, affecting the management of the community enterprise of the local handwoven cloth group in Chiang Mai Province with tatistically significant level at 0.05.
3. Integration of Buddhist principles for the management of community enterprises of the local hand-woven cloth group in Chiang Mai Province. was found that there were 6 aspects of management of the community enterprise of the local hand-woven cloth group in Chiang Mai Province by integrating the principles of Papanikadhamma. to promote the management of community enterprises in the local handwoven cloth group. Chakkuma aspect, having vision, Vithuro aspect, management aspect, Nissayasampanno aspect. human relations and use management principles as the basis for promoting the management of community enterprises in the local handwoven cloth group in Chiang Mai Province, including people, money, materials, and management.

BUDDHADHAMMA APPLICATION FOR RISK MANAGEMENT IN PURCHASING PADDY FROM FARMERS OF RICE MILL OPERATORS IN NAKHON SAWAN PROVINCE

Kantana Phattaraphotiwong — 2024-11-01

Objectives of this research article were: 1. To study risk management in purchasing paddy rice from farmers, 2. To identify factors influencing risk management in purchasing paddy rice from farmers, and 3. To apply Buddhist principles to risk management in purchasing paddy rice from farmers by rice mill operators in Nakhon Sawan province. The study employed a mixed-methods approach, collecting data from a sample of 273 participants and interviewing 18 key informants. The research tools included questionnaires and in-depth-interview script. Data analysis was performed using both descriptive and inferential statistics.

The research findings were as follows: 1. Risk management in purchasing paddy rice from farmers was found to be at a high level,by overall. 2. Factors influencing risk management in purchasing paddy rice from farmers included: 1. management processes, encompassing materials, money, and man; and 2. the application of the Aparihaniya Dhamma principles, which involved regular meetings, refraining from setting rules that conflict with existing regulations, attentively serving customers, holding collective discussions, and respecting and listening to the opinions of elders. These factors significantly influenced risk management in purchasing paddy rice from farmers at the 0.05 statistical significance level. 3. The application of Buddhist principles to risk management in purchasing paddy rice from farmers revealed that the Aparihaniya Dhamma principles were used as a guiding framework for managing risks. Additionally, the integration of management practices with Buddhist principles in managing risks for rice mill operators in Nakhon Sawan Province included aspects such as Man, Money, Materials, and Management.

PROMOTION OF OPERATIONAL COMPETENCY OF MOBILE-MULTIMEDIA BUSINESS PERSONNEL ACCORDING TO BUDDHISM

Thakanit Porntongprasert — 2024-11-01

Objectives of this research article were: 1. To study performance competencies 2. To study factors affecting performance and 3. To presenting a model for promoting performance of personnel in the data communications and IT communication equipment business group according to the guidelines of Buddhism, conducted by the mixed research methods, collected data with sample groups which were Personnel in the data communications and IT communication equipment business group totaling 330 people. Interviewing 18 key informants, consisting of company executives. National Telecommunications Group of business executives, data communications and IT communication equipment Group of personnel of the data communications and IT communication equipment business Public Administration Group Buddhism group and focus group discussion of 9 participants. The research tools were questionnaires and in-depth-interview script. Data were analyzed with. both descriptive and inferential data analysis.

The results of the research were found that: 1. Work performance, by overall was at a high level, including cooperation, ethics, accumulation of professional expertise, good service, and focus on results. 2. Factors affecting performance were found to be management. There was supervision, administration, personnel management, and organization. and the 4 principles of Iddhipada had 3 aspects, consisting of Viriya, fighting for work, Chanda, loving work, Vimansa, working with wisdom. affected work performance with statistically significant level at the 0.05. 3. The model for promoting the work performance of personnel in the data communications and IT communication equipment business group in line with Buddhism were found that there were 4 principles of Iddhipatha integrated to create competency in work, namely Chanda, love of work, Viriya, perseverance, diligence, Citta, care for work, Vimamsa, work with wisdom. with management principle as the basis for strengthening, namely planning, organizing, personnel management, administration, and supervision.

BUDDHIST INTEGRATION FOR PROMOTING OPERATIONAL EFFICIENCY OF SECURITY PERSONNEL OF AIRPORTS OF THAILAND PUBLIC COMPANY LIMITED

Mananya Benjakul — 2024-11-01

Objectives of this research article were: 1. To study Buddhist Integration for promoting operational efficiency of Security Personnel of Airports of Thailand Public Company Limited; 2. To examine factors affecting promoting operational efficiency of Security Personnel of Airports of Thailand Public Company Limited and 3. To present Buddhist Integration for promoting operational efficiency of Security Personnel of Airports of Thailand Public Company Limited, conducted using mixed research methods. The quantitative research, the instrument used to collect data was a 5-level rating scale questionnaire with a reliability of 0.977, consisting of a sample of 382 people, randomly selected from a total population of 8,421 people. The statistics used for analysis were frequency, percentage, mean, standard deviation, and multiple regression analysis. The qualitative research method used in-depth interviews with 18 key informants and 9 focus group discussions and analyzed by content descriptive interpretation.

Findings were as follows: 1. Operational Eefficiency of Security Personnel of Airports of Thailand Public Company Limited was found at a high level, by overall. 2. Factors affecting promoting operational efficiency of Security Personnel of Airports of Thailand Public Company Limited consisted of 1. Performance motivation in 3 aspects with statistical significance at the 0.01 level, therefore, the research hypothesis is accepted. 2. 4 aspects of 4 Iddhipada principle with statistical significance at the 0.01 level, therefore, the research hypothesis is accepted. 3. Developing Buddhist Integration for Promoting Operational Efficiency of Security Personnel of Airports of Thailand Public Company Limited in all 4 aspects, Quality, Quantity, Time and Cost. The 4 Iddhipada Principle in all 4 aspects and Performance motivation in all 3 aspects as the basis Promoting Buddhist Integration for promoting operational efficiency of Security Personnel of Airports of Thailand Public Company Limited to be successful.

BUSINESS MANAGEMENT FOR ELDERLY CARE ACCORDING TO BUDDHIST GUIDELINES OF THE PRIVATE SECTOR IN BANGKOK

Santi Maneewong — 2024-11-01

Objectives of this research article were: 1. To study the management of elderly care businesses of the private sector in Bangkok, 2. To identify factors influencing the management of elderly care businesses of the private sector in Bangkok, and 3. To propose a Buddhist-oriented approach to managing elderly care businesses of the private sector in Bangkok. The research employed the mixed methods, collecting quantitative data using questionnaires from a sample of 221 personnel in elderly care businesses in Bangkok, and qualitative data from 18 key informants. Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data were analyzed through content descriptive interpretation.

The research findings were as follows: 1. The overall management of elderly care businesses was found to be at a high level. 2. Factors influencing the management of elderly care businesses included: 1. supporting factors such as finances, equipment, management, and personnel; and 2. the Four Brahmavihara (Divine Abodes) in Buddhism, comprising Metta, loving-kindness, Mutita, sympathetic joy, Ubekkha, equanimity and Kurana compassion, which significantly influenced the management factors at the 0.05 significance level. 3. The Buddhist-oriented management of elderly care businesses of the private sector in Bangkok showed that the Four Brahmaviharas were applied to foster effective business management, including: 1. Metta, loving-kindness, 2. Karuna, compassion, 3. Mutita, sympathetic joy, and 4. Ubhekkha, equanimity. These principles, along with supporting factors like personnel, finances, equipment, and management, served as the foundation for effective management of elderly care businesses in the private sector in Bangkok.

BUDDHIST INTEGRATION FOR PROMOTING COMPETENCY DEVELOPMENT IN LEARNING DIGITAL TECHNOLOGY AIRPORTS OF THAILAND PUBLIC COMPANY LIMITED PERSONNEL

Sarawut Benjakul — 2024-11-01

Objectives of this research article were: 1. To study Buddhist Integration for Promoting Competency Development in Learning Digital Technology of Airports of Thailand Public Company Limited Personnel; 2. To examine factors affecting Buddhist Integration for Promoting Competency Development in Learning Digital Technology of Airports of Thailand Public Company Limited Personnel and 3. To present Buddhist Integration for Promoting Competency Development In Learning Digital Technology of Airports of Thailand Public Company Limited Personnel, conducted using mixed research methods. The quantitative research, the questionnaire was used with a reliability value of 0.972 to collect data were from 381 samples randomly sampled, derived from a total population of 7,932 people using Taro Yamane formula. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis. The qualitative research collected data from 18 key informants and 9 participants in focus group discussion and analyzed by content descriptive interpretation.

Findings were as follows: 1. Competency Development in Learning Digital Technology of Airports of Thailand Public Company Limited Personnel was found at a high level overall. 2. Factors affecting Promoting Competency Development in Learning Digital Technology of Airports of Thailand Public Company Limited Personnel consisted of 1. Personnel Development in 3 aspects with statistical significance at the 0.01 level, therefore, the research hypothesis is accepted. 2. 3 aspects of Threefold Training, Tiisikkha, with statistically significant level at the 0.01, therefore, the research hypothesis is accepted. 3. Developing the digital technology learning capacity of company personnel of Airports of Thailand Public Company Limited in all 4 aspects, Use, Understand, Create and Access by applying Three-Fold Training, Tisikkha in all 3 aspects and Personnel Development in all 3 aspects as the basis Promoting the Competency Development In Learning Digital Technology of Airports of Thailand Public Company Limited Personnel to be successful.

MODEL OF ELDERLY LIFE QUALITY DEVELOPMENT ACCORDING TO BUDDHISM OF BANGKOK METROPOLITAN ADMINISTRATION

Sinchai Wangjaroenwet — 2024-11-01

Objectives of the research were: 1. To study the quality of life of the elderly in Bangkok Metropolis 2. To study the factors affecting the quality of life of the elderly in Bangkok Metropolis, and 3. To present a model for developing the quality of life of the elderly according to the Buddhism of Bangkok Metropolis, conducted by the mixed research methods. The quantitative research used 400 samples, derived from the total population by stratified sampling in 5 districts out of 50 in Bangkok and used a questionnaire as a tool to collect data by using 5 interpretation criteria with a validity value of 0.958. The qualitative research, data were collected by in-depth interviewing 18 and analyze data with descriptive interpretation. Key informants and 9 participants in focus group discussion To validate the knowledge after data synthesis.

Findings were as follows: 1. Government policies affected the quality of life of the elderly in Bangkok Metropolis, by overall, was at a high level. When examining individual aspects, it was found to be high in all dimensions, including physical, social relationships, mental, and environmental. 2. Factors affecting the quality of life of the elderly in Bangkok Metropolis: Government policies affected the development of the quality of life of the elderly in Bangkok Metropolis, consisting of government policies on income security, health welfare, social welfare, health, and social inequality reduction at the level of 0.01 and the quality of life development according to Bhavana 4, consisting of Gayabhavana, Silabhavana, Cittabhavana and Panyabhavana, significantly affects the developing the quality of life in all aspects at the level of 0.01 3. A model for developing the quality of life of the elderly in Bangkok based on Buddhist principles was found that Gayabhavana, physical development, involved regular physical activity, Cittabhavana, mental development, involved mental training through meditation or chanting. Silabhavana, involved developing behaviors for living together in society, and Panyabhavana, involved developing wisdom to adapt to the changes of the modern era.

A COMPARATIVE STUDY OF SCHOOL LUNCH PROJECT BETWEEN THAILAND AND JAPAN

Takunori Kobayashi — 2024-11-01

Objectives of this research article were: 1. To study and compare the history and development of the lunch program in primary schools in Japan and Thailand and 2. To explore the current condition of the lunch program in primary schools in Phitsanulok Province. The qualitative method was used in conjunction with a comparative study of national policies related to the school lunch program based on document analysis and field survey methods by means of purposive selection of 3 administrators and 3 teachers from 3 schools in Phitsanulok Province by interviewing executives. Data were analysed using content analysis.

The results of the research were found that: 1. The school lunch program in Japan started about 60 years ago, and the content, standards, guidelines, and qualifications of nutrition teachers were clearly defined in the Shokuiku policy. for the study of food and nutrition in Japan while in Thailand the school lunch program started with funding support. It then focused on malnourished and needy children in 1999. Free lunch was extended to all primary school students. In 2008, the National Food Commission was established to oversee the country’s food management and food education. 2. The results of the survey found that schools in Phitsanulok Province have policies and educational elements regarding food and nutrition in the school lunch program as recommended by the OBEC.

THE APPLICATION AND CHALLENGES OF CRITICAL THINKING IN DANCE EDUCATION IN INNER MONGOLIA UNIVERSITIES

Bo Yang — 2024-11-01

This study aims to study the application and challenges of critical thinking in the teaching of dance majors at Inner Mongolian Universities, employing a multifaceted approach encompassing documentary, interviews, and observations, the study investigated the three most influential universities in Inner Mongolia that offered dance programs and conducted an in-depth analysis from the perspectives of educators and students.

The research findings that in the field of dance education in Inner Mongolia's universities, critical thinking is defined as a skill that enables students to go beyond mechanical dance performance. It encourages in-depth analysis, emotional understanding, questioning, and thoughtful consideration of dance works, fostering independent thinking and innovation. Methods for cultivating critical thinking include group discussions, literature research, reforming teaching approaches, and nurturing democratic teacher-student relationships. Designing tasks that promote thinking, such as cooperative learning and discussions, as well as building students' confidence and modifying the curriculum to include content related to critical thinking, are crucial. A SWOT analysis identifies strengths (cultural foundation), weaknesses (traditional models), opportunities (globalization), and threats (resistance to change). In summary, critical thinking contributes to deepening the understanding of dance works, improving dance skills, enhancing creativity, and promoting students' cross-cultural understanding and international exchange. However, there are also challenges. Overall, this research provides a comprehensive understanding of critical thinking in dance education in Inner Mongolian universities and holds significant guiding implications for improving dance education.

THE DEVELOPMENT OF CRITICAL READING AND CREATIVE PROBLEM SOLVING ABILITIES OF GRADE 9 STUDENTS USING PROBLEM BASED LEARNING

Gullapatsorn sunonthong — 2024-11-01

The research purposed to develop critical reading ability and to develop creative problem-solving thinking on Mathayomsuksa grade 3 students through organizing PBL activities appropriated a baseline passing score of 80%. A simple random sampling was 33 students, 1 classroom from Mathayomsuksa grade 3, at Ban Lueam Pittayasan School under the Nakhon Ratchasima Secondary Educational Service Area, on 1 st semester, academic year 2023. The research pattern was one-group. An action research classroom was designed according to the concept of Kemmis & Mc Taggart, consisted of 4 steps: 1. Planning step 2. Operational step 3. Observation step 4. Reflection step. Organizing PBL learning activities were used an experimental tool with a learning management plan of 3 circuits, each with 4 plans, totaling 12 plans, 50 minutes each. The research evaluation tools consisted of 1. a critical reading ability test and 2. a creative problem-solving ability test which were analyzed Quantitative data with statistics as: Arithmetic Mean, Standard Deviation and Percentage. A Qualitative data was used a content analysis.

The research results shown as: 1. Students had a Mean score of critical reading ability at 25.48. Representing 84.95 percent and the S.D. was 1.60. There were 29 students who passed the criteria, representing 87.87 percent. 2. Students had a Mean score of 24.61 for creative problem-solving ability, representing 82.02% and the S.D. of 0.97. 30 students were passed a score accounted for 90.90%.

LUANGPOR THAN CHAI BUDDHA STATUE OF PHRA THAT DOI KHAM TEMPLE: A PHENOMENON OF FAITH IN THAI SOCIAL CONTEXT

Khanita Jitchinakul — 2024-11-01

Objectives of this research article were: 1. To explain the phenomenon of faith in the Luangpor Than Chai Buddha Statue of Phra That Doi Kham Monastery; and 2. To analyse the role and dynamics of folklore that drove contemporary Thai society. The researchers conducted in-depth interviews using questionnaires, which were approved by the ethics committee, until data saturation was reached. Then a descriptive analysis in folklore was employed.

The study’s findings were summarized as follows: 1. The phenomenon of faith in Luangpor Than Chai Buddha Statue of Phra That Doi Kham Monastery manifested in two ways: as a local phenomenon of faith and as a result of contemporary media influence; and 2. The role and influence of folklore that drove contemporary Thai society, the Luangpor Than Chai Buddha Statue has served as an identity for the people of the Lanna region and Phra That Doi Kham Monastery that built confidence among members of the society and drove Thai society, including the economy, society, education, tourism, and the promotion of Buddhism.

THE DEVELOPMENT MODEL OF THE MORAL SCHOOL MANAGEMENT IN A NEW ERA UNDER THE KALASIN SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Nugool Songmongkolrat — 2024-11-01

Objectives of this research article were: 1. To study basic information on moral school management in a new era 2. To create and verify the suitability of the model 3. To tryout the model and 4. To evaluate the model. The sample group consisted of 9 experts and 182 administrators and teachers under the Kalasin Secondary Educational Service Area Office. The research instruments included questionnaires, interview, focus group discussion and performance assessment form.

The research results were found that components of moral school management in a new era had 5 elements and 27 indicators, including Component 1, Moral school planning in a new era with 5 indicators. Component 2, Transforming the implementation mechanism with 7 indicators. Component 3, Determination of supervision and monitoring with 5 indicators. Component 4, Creating a moral development network in a new era with 5 indicators. Component 5, Performance evaluation with 5 indicators. The overall suitability assessment result was at the highest level. The transformation of implementation mechanism had the greatest need. The moral school management model in a new era consisted of 5 parts: 1. principles and concepts, 2. objectives, 3. methods of operation, 4. evaluation, and 5. conditions for success. The overall suitability evaluation and possible results of the model were at the highest level. Also, it was found that the knowledge evaluation results of the participants after receiving the development were higher than before receiving the development, with statistically significant level of 0.05 and the satisfaction was at the highest level. As for the evaluation of the school administrators’ model, it was at the highest level of usefulness.

THE DISCOURSE ANALYSIS OF INFORMATION STRUCTURE OF HIS MAJESTY KING BHUMIBOL ADULYADEJ THE GREAT SPEECHES ON THE OCCASION OF HIS MAJESTY THE KING'S BIRTHDAY

Puncharee Sornsrisom — 2024-11-01

This research article aimed to analyze the structure and frequency of major and minor topics in the royal addresses of the King Rama IX on His birthday. The study employed Halliday’s concept of main and supporting ideas, alongside the criteria for analyzing main and supporting ideas in Thai by Patama Phatthapong and Cholthicha Bamrungrak, to analyze the major topics and transitions to minor topics in the royal addresses. A qualitative research method was used, selecting text from the royal addresses compiled in the Collected Royal Addresses and Speeches book by the Information Center of the Bureau of the Royal Household. A systematic sampling method was employed to select 10 years’ worth of samples, specifically 1968, 1970, 1973, 1975, 1977, 1980, 1982, 1984, 1986, and 1989, covering a total of 109 paragraphs across 41 pages.

The research findings revealed that the linguistic forms used to express the main ideas were primarily nouns, adjectives, and conjunctions. The linguistic forms used for minor topics included words, phrases, and both simple and compound sentences, employing connective words for concession, contradiction, conditionality, and cause-effect relationships. A total of 18 major topics and 108 minor topics were identified. The three most frequently appearing major topics were: 1. birthday, well-wishing, and gratitude; 2. problems and solutions for Thailand; and 3. aging. The most frequently mentioned minor topic was water.

PARTICIPATION OF COMMUNITY COMMITTEE IN LOCAL DEVELOPMENT IN BUENG KUM DISTRICT BANGKOK

Sompop Rangubtook — 2024-11-28

This research article aims to study the problem. Participatory role of the community committee and applying the principles of Iddhipattham to develop the role of the local community committee in Bueng Kum District. Bangkok. It is a qualitative research study that collects data from four key groups of informants: Buddhist scholars, political science scholars, government officials from the Bueng Kum District Office, and community committee members. A total of 27 participants were selected purposively based on their representative characteristics within each group. Data collection was conducted using semi-structured interviews, with a content validity index (S-CVI) of 1.00 for the entire instrument. Additionally, a focus group discussion involving 8 experts was conducted. The data were analyzed using content analysis techniques in the context of the study.

The research findings revealed that: 1. Problems Identified Waste management is still inefficient, traffic lacks cooperation with relevant local agencies, drug-related problems stem from population density and environmental factors, and local streets and village walkways suffer from poor maintenance, particularly on private land. Short-term flooding occurs, and air pollution comes from multiple sources including vehicle exhaust fumes, emissions from boats in the Saen Saep Canal, and poorly regulated construction projects. 2. Community Committee Involvement: The community committee acts as a driving force for community development, serving as an intermediary to receive reports from the public and coordinate with the district office or other local organizations. Volunteer groups are formed within the community to collaborate in monitoring and addressing community issues. 3. Community Committee and Development: The committee operates according to the Four Paths to Success (Iddhipada). The principle of Chanda (satisfaction) drives volunteers to help solve community problems. The principle of Viriya (effort) motivates persistent coordination and problem-solving efforts. The principle of Citta (thoughtfulness) encourages attentiveness to community needs, including planning and organizing awareness-raising activities to foster collaboration in addressing local problems. Lastly, the principle of Vimamsa (investigation) involves careful consideration and assessment of the impact on the community for sustainable long-term development.

MODEL OF PROPERTY MANAGEMENT OF MONASTERIES IN THAILAND

Apinya Chatchofa — 2024-11-28

The objectives of this research article are1. To synthesize policies and strategies for the management of temple assets in Thailand. 2. To study the feasibility of establishing a Buddhist Asset Management Office in Thailand. 3. To develop the operating system of the temple asset database in Thailand. 4. To present the temple asset management model in Thailand. It is a combination of 4 types of research: Documentary Research, Quantitative Research, Qualitative Research, and Action Research.

The research findings were as follows: 1. Key policies for monastic property management included establishing measures for transparent financial recording and auditing, promoting community participation, using properties for the common good, establishing monastic committees to manage according to good governance principles, and developing personnel in management. There were eight important strategies. 2. There was feasibility to establish an Office of Buddhist Property Management in terms of legal aspects, administration, and cooperation with relevant agencies, which would help systematize and standardize the property management of monasteries. 3. The developed monastic property database system had three sub-modules with very good efficiency and the highest level of user satisfaction. 4. The model for property management of monasteries in Thailand should integrate Buddhist principles, ecclesiastical and civil laws, and modern management principles, with collaboration among the Sangha, government, and civil society, under clear guidelines for managing finances, land and buildings, religious assets, and income generation.