Journal of MCU Social Science Review

A COMPARATIVE STUDY OF ASEAN’S DEVELOPING COUNTRIES FOR NATIONAL PRODUCTIVITY ENHANCEMENT

2023-07-30T21:24:13+07:00

Objectives of this research article were 1. To study a relationship that was positively related to national productivity, factors were human development index and R&D per GDP. 2. To compare relationship of those factors in each country group for defining the policy development. Research methodology was quantitative research that used a statistical tool called correlation analysis with three variables, namely, human development index, percent of research and development of GDP and national productivity Three groups of countries for benchmarking purposes. Group 1 was classified as having a low-middle income. Group 2 was high-middle-income, and Group 3 was high-income group

The results indicated that HDI and R&D were supporting the rise of national productivity. The new exploration showed that all relationships between R&D and other variables (HDI and National productivity) were highly positive for country groups 2 and 3. The country in group 1 showed different relationship between R&D and national productivity. Research and development had low positive relationship between R&D and HDI. Thus, country group 1 needed to set policy in line with the budget for research and development, R&D to enhance the positive relationship with human capital and national productivities in the long run.

BUDDHIST ARTS THERAPY: LANNA OFFERINGS TO WORSHIP PHRA THAT DOI SUTHEP, BAN DOI SUTHEP COMMUNITY, MUEANG DISTRICT, CHIANG MAI PROVINCE

2023-11-06T17:51:16+07:00

Objectives of this research article were 1. To study the community context, monasteries and cultural capital that appeared in Doi Suthep Community, Mueang District, Chiang Mai Province. 2. To analyze the Buddhist arts works in Doi Suthep Community, Mueang District, Chiang Mai Province. 3. To create jobs about Lanna Sacred Offerings through Buddhist Arts Therapy, at Ban Doi Suthep Community, Mueang District, Chiang Mai Province. This was a qualitative study along with interviews with 12 key informants, selected from those who lived in the community itself.

The results of the research were found that 1. Community context, monasteries, Buddhist arts and cultural capital that appeared in the Doi Suthep community, Mueang District, Chiang Mai Province, the research area was at the Village No. 9, Ban Doi Suthep, a Doi Suthep Plaza community. The name Doi Suthep was inspired by Rishi Vasuthep.by the name of Sutheva, directly to the name Suthep, the origin of the name Suthep. At present, It is a community that has developed the creation of arts in the field of arts therapy related to sacred offerings to worship the Phra Borommathat Doi Suthep. 2. Analysis of Buddhist arts works in the Doi Suthep community. Sacred offerings are very important in religious ceremony that are highly regarded in Buddhist ceremonies that created virtual meaning, incorporated ethics, and must be meticulously crafted. Lanna’s most widely known sacred offerings to Phra Borommathat Suthep included the Ton Dog, flower tree. 3. Creating Lanna sacred offerings through Buddhist healing arts at Ban Doi Suthep Community, Mueang District, Chiang Mai Province, consisted of 1. the creative process of managing gestures, arranging equipment, and selecting various materials that were appropriate and neat. 2. Design was a creative skill, and human emotion. 3. Pattern laying involved creating simple and beautiful patterns in the local Lanna style. 4. Forming involved arranging each piece according to an artificial pattern. 5. Decorating involved using flowers that are easily found in the local area, and flowering seasonally.

DIGITAL INTELLIGENCE QUOTIENT (DQ) OF TEACHERS AT SAMSENWITTAYALAI SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE BANGKOK 1

2023-06-06T07:43:24+07:00

Objectives of this research article were: 1. To study the level of digital intelligence of Samsenwittayalai school teachers. and 2. To compare digital intelligence by gender, generation, educational background, and subject group. The sample group consisted of 106 teachers in the academic year 2022, determined the sample size using Krejcie and Morgan tables. Statistics used to analyze the data included frequency, percentage, average, standard deviation, independent t-test and One-Way ANOVA.

The research results were found that the level of digital intelligence of teachers, by overall, was at a high level. The skills with the highest average was the ethical use of technology. Females had the digital intelligence in their identity preservation skills than males at statistically significant level of 0.05. In addition, the generation of Baby Boomer had a higher level of digital intelligence in their identity preservation skills than the Generation X with statistically significant level of 0.05.

DEVELOPMENT OF INSTRUCTIONAL MODEL BASED ON ACTIVITY-BASED LEARNING APPROACH TO ENHANCE INNOVATIVE CREATOR IN THAI SUBJECT FOR ELEMENTARY EDUCATION STUDENTS

2023-08-10T14:55:38+07:00

Objectives of this research article were: 1. To develop the teaching model and 2. To study the results of using the teaching model and 3. To study students’ satisfaction with the teaching model. This research was conducted as Research and Development (R&D) assessed by five experts. The samples were 32 primary education students. The research instruments were consisted of 1. model evaluation form 2. knowledge test 3. creativity evaluation form 4. Attitude towards Thai language form and 5. satisfaction form.

The results revealed that 1. The instructional model was comprised of 6 components, namely, 1. rational 2. objectives 3. learning procedures consisted of 5 stages which were experience exposure stage, goal setting stage, innovative creation stage, innovative application stage, and reflection stage 4. media and learning resources for supporting the model stage 5. roles of learners and teachers 6. assessment and evaluation. The result of propriety was at the highest level. 7. The result of employing the instructional model was found that the knowledge, level of innovative creation and attitude towards Thai language were significantly higher than before the experiment at the p-value of .05 and the students’ overall satisfactions towards the instructional model were at the highest level.

GUIDELINES ON THE COMPETENCY BASED CURRICULUM DEVELOPMENT OF FURNITURE CARPENTER AND INTERIOR DECORATION FOR CONDOMINIUMS

2023-06-27T14:04:23+07:00

Objectives of this research article were: 1. To study competencies, 2. To analyze competency groups, and 3. To determine guidelines for a competency-based curriculum development. The research was divided into three phases: 1. Competency study in this phase, a deep interview method was used to gather important information from 9 purposively selected individuals. Content analysis was then conducted to analyze the collected data. 2. Competency group analysis. In this phase, a questionnaire was administered to 369 randomly selected entrepreneurs. The data obtained from the questionnaire was analyzed using Varimax rotated factor analysis to identify the main components. 3. Determination of guidelines for a competency curriculum development. In this phase, a focused group discussion was conducted with 7 purposively selected experts. Content analysis was then performed to analyze the data and to determine guidelines for a competency-based curriculum development.

The research findings revealed that there were 14 competencies in the knowledge domain, 14 competencies in the skill domain, and 14 competencies in the personal characteristic domain. The analysis of competency groups showed that there were 3 groups in the knowledge domain, 3 groups in the skill domain, and 2 groups in the personal characteristic domain. Based on the analysis, this was the short-term competency based curriculum of furniture carpenter and interior decoration for condominiums consisting of three modules: 1. being a skilled furniture carpenter and interior decoration for condominiums. 2. applying technical skills in furniture and interior decoration for condominiums. 3. basic designing and drawing for furniture and interior decoration for condominiums.

A GUIDELINE FOR BUDGET MANAGEMENT ACCORDING TO GOOD GOVERNANCE OF SCHOOL UNDER SAKAEO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

2023-05-22T00:26:28+07:00

Objectives of this research article were: 1. To study the state of budget management according to good governance of Schools under Sakaeo Primary Educational Service Area Office 1 and 2To study the budget management guidelines according to good governance of Schools under Sakaeo Primary Educational Service Area Office 1, conducted by the mixed research methods. The population were the heads of the budget/finance group of the schools under Sakaeo Primary Educational Service Area Office 1, totaling 145 people. The research instruments were 5 level rating scale questionnaires on the state of budget administration according to good governance of schools, analyzed data by descriptive statistics; frequency, percentage, mean and standard deviation.

The results of the research showed that the state of budget administration according to good governance of schools under Sakaeo Primary Educational Service Area Office 1, by overall, was at high level. The guidelines could be summarized as follows: 1. Budget planning should present the annual government action plan to the public. 2. Budget spending should be monitored, and raised awareness by providing advice to be transparent, ethical and checkable, 3. Budget controlling should give examples of past offenses in disbursements. 4. Budget reporting should set a calendar that was linked to reporting to stakeholders on the past performance.

GUIDELINES FOR CREATING FINANCIAL STABILITY AFTER WORK RETIREMENT OF THAI PEOPLE

2023-06-21T09:15:19+07:00

Objectives of this research article were: 1. To study the policy for creatingfinancial stability after the work retirement of Thai people, 2. To study factors affecting the creation of financial stability after the retirement of Thai people, and 3. To study the guidelines for creating financial stability after the work retirement of Thai people building financial security after the Retirement of Thai People The research tool was an interview form in which the researcher conducted an in-depth interview and content analysis. The sample used in the research was 400 people aged between 30-65 years living in Bangkok and its vicinity. The research tool was a questionnaire. The statistics used for data analysis were frequency, percentage, and mean. and standard deviation.

The research results revealed that 1. The policy to create financial stability was a government policy with the discontinuity of the policy resulting in policy changes all the time; 2. Factors affecting the creation of financial stability were: Public administration (welfare) health, society, economy, housing and environment, and management innovation 3. Most people had a way to create financial stability, had a financial retirement plan, had credit management for consumption, risk management, insurance, personal income tax planning, and financial freedom, which aligned with quantitative research that found that the overall financial security after retirement was at a high level on all as.

NON-FORMAL AND INFORMATION LEARNING PROCESS TO BECOME THE PROFRESSTIONAL CARTOONIST: A CASE STUDY OF MR. ANAN THITAKOM

2023-06-05T12:57:38+07:00

Objectives of this research article were: 1. To analyze Mr. Anan Thitakom’s non-formal and informal learning path and learning process, 2. To develop a guideline for developing a professional cartoonist using the process. Learning outside the school system and informal from the case study of Mr. Anan Thitakhom. This research was qualitative research with key informants consisting of Mr. Anan Thitakhom and close persons by purposive selection method interview tools and data from in-depth interviews. Then the data by content analysis method.

The results showed that 1. Mr. Anan Thitakhom’s non-formal and informal learning path and process to become a professional cartoonist consisted of internal events. Various external events affected their decision to become a cartoonist. 2. Professional cartoonist development guideline using non-formal and informal learning process consisting of 10 steps: 1. Learners like cartoons.
2. Creating the basics of writing cartoons 3. Finding knowledge to increase your skills. 4. Applying the acquired knowledge to practice and improve 5. Creativity 6. Examination of creative works 7. Performance improvement 8. Finding a published work 9. Entries received/not accepted 10. A successful cartoonist.

MANAGEMENT OF THAI HERBAL BUSINESS WITH BIO-ECONOMY SYSTEM IN THE WESTERN REGION OF THAILAND

2023-06-13T15:27:41+07:00

Objectives of this research article were: 1. To study the management of Thai herbal business with the bio-economy system in the western region of Thailand 2. To study the factors related to the bio-economy system in the western region of Thailand 3. To study the business environment Thai herbs with a bio-economy system in the western region of Thailand and 4. To study the management approach of Thai herbal business with a bio-economy system in the western region of Thailand. This research was qualitative research. Key informants were 25 people involved in the Thai herbal business in the western region of Thailand. The research tool was an in-depth interview script and data were analyzed by content-based descriptive interpretation.

The results showed that 1. Herbal business management is divided into operational plans, resources and finances, accounting systems, structure and roles, and information management aspects 2. The knowledge factor, understanding of the bioeconomy among the majority of managers, was better understood than entrepreneurs or farmers 3. The business environment, the strength of doing business due to the appropriate geographic location, the weakness in herb production was not certain quality because herb growers still lacked knowledge and expertise, lack of technology to help produce herbs to meet standards. The opportunity to have more channels to expand the herbal business market and market obstacles due to oversupply of herbs causing the price to be lower than expected; and 4. Management approach of Thai herbal business was found that it should be developed to promote Thai herbal business to increase economic value by promoting the potential of herb growers in the upstream, midstream and downstream stages.

A STUDY OF THE EFFECTS OF ONLINE LEARNING MANAGEMENT THAT PROMOTES A SPATIAL ABILITIES TWO - DIMENSIONAL AND THREE - DIMENSIONAL GEOMETRY FOR SEVENTH-GRADE STUDENTS DURING THE 2019 CORONAVIRUS PANDEMIC

2023-06-17T05:08:18+07:00

Objectives of this research were to study the spatial abilities of two-dimensional and three-dimensional geometric shapes; of Mathayomsuksa 1 students after learning management by using online learning activities that promote spatial abilities. Learning management using online learning activities that foster a spatial ability. with the target group used in this study Mathayomsuksa 1 students, academic year 2021. Tools used to collect data consisted of a Mathematics Learning Management Plan that promoted spatial abilities, 8 plans, and a test that promoted spatial ability. Data were analyzed using percentage, mean, and standard deviation.

The results of the research were that spatial abilities about two-dimensional, and three-dimensional geometric shapes. of Mathayomsuksa 1 student after learning management using online learning activities that promoted spatial abilities with an average score of 73.50 of the full score. Most students understood relational dimensions. On the recognition of cross-sectional images and the classification of the front, side, and top images of three-dimensional geometric figures composed of cubes as well.

POLICY FOR PROMOTING THE RAISING OF PUREBRED AMERICZN BRAHMAN CATTLE BY THAI FARMERS

2023-06-13T15:23:39+07:00

Objectives of this research article were: 1. To study the American Brahman cattle breeding promotion policy in Thailand, 2. To study factors affecting Thai farmers’ breeding of American Brahman cattle, and 3. To propose methods for promoting the raising of purebred American Brahman cattle in Thailand. This research was qualitative research. Key informants were 25 individuals raising American Brahman cattle in the 5 regions of Thailand. The research tools were in-depth interview script and data were analyzed by content analysis.

The results of the research revealed that: 1. In Thailand, there was no direct policy to promote purebred American Brahman cattle breeding, only policies related to beef cattle, dairy cattle, and fattening cattle. There were 5 factors in the purebred Brahman: 1. cattle rearing system 2. feed selection and feeding 3. important diseases and sanitation 4. breeding to increase cattle productivity 5. cattle market and 3. Cattle promotion guidelines were found that the government should establish policies directly related to the promotion of purebred American Brahman cattle in terms of cattle development, genetics, combined vaccines and organizing of new groups of farmers and the linkage of the cattle market, etc.

A STUDY OF DECISION-MAKING FACTORS OF INTERNATIONALS STUDENTS TO STUDY IN THAI UNIVERSITIES DURING THE COVID-19 PANDEMIC

2023-07-05T08:23:06+07:00

Objectives of this research article were: 1. To study the factors affecting decision to study at universities in Thailand and 2. To compare the factors affecting decision to study at universities in Thailand among international students during the COVID-19 pandemic, categorized by country group and type of international students, study format by document study. In-depth interviews with 5 international education experts and data survey using questionnaires with samples of 400 international students from 35 countries. Statistics used in data analysis included frequencies, percentages, averages, and comparison of data from analysis. Variance (ANOVA).

The results revealed various factors that had some significance on the international students’ decision making: 1. University Factors related to Teaching and Learning was the most important factor. Other considerations (in ranked order of significance) were: technology and facilities, program and curriculum, costs, university’s reputation, advisor, future career expectation, appeal of the host country, networking potential, and research laboratory. 2. Environment Factors related to the COVID-19 pandemic situation, health and safety. The comparative analysis results of three groups of three zones of countries (Asia, Europe and Africa) and two types of international students (full-time students and short-term exchange students), indicated that the importance of University Factors and Environment Factors differed with statistically significant level (p<0.01).

EVALUATION OF THAI LANGUAGE, CULTURE AND HISTORY CURRICULUM FOR LOWER SECONDARY LEVEL AT CHIANG MAI INTERNATIONAL SCHOOL

2023-05-26T09:53:48+07:00

Objectives of this research article were to evaluate Thai language, Culture and History Curriculum for Lower Secondary Level at Chiang Mai International School using Stake’s evaluation model in three aspects: antecedent, transaction and outcomes. Data were obtained through 88 students, 32 parents, 7 instructors, 3 administrative board of school and 5 curriculum experts. The data were gathered by using 1. the satisfaction form of the student and parents 2. the student attitude form 3. the data collection form and 4. The evaluative curriculum form were divided into five rating scales, namely the most appropriate (4.51-5.00), more appropriate (3.51-4.50), fairy appropriate (2.51-3.50), poor appropriate (1.51-2.50), very poor appropriate (1.00-1.50). Which accepting the criteria observation score of the assessment at an average of 3.51 or 60 percent (%).

The results revealed that: the stage of antecedents obtained the criteria at a percentage of 60(%) which meant that overall evaluation met the criteria. The stage of transaction, in the category, it got more appropriate level of the Mean (4.13) which meant that the process of implementing had been more appropriate with the standards of the leaning process in the Minister of Education, and at the stage of outcomes showed that students who got academic achievement of the scores above 80 percent in the stage of percentages at 94.29 which interpreted in accordance with the excellent level. Anyway, both student’s attitude, got moderate. And the satisfaction of the students and parents, it got moderate level which meant that their satisfaction had failed to meet the criteria.

THE EFFECTS OF TRANSFORMATIONAL LEADERSHIP AND MANAGEMENT INFORMATION SYSTEMS ON CRYSIS MANAGEMENT OF HOTEL BUSINESSES IN THAILAND

2023-06-27T14:12:51+07:00

The research objectives were: 1. To study transformational leadership, management information systems, and crisis management of Thailand’s hotel businesses. 2. To study the effects of transformational leadership and management information systems on the crisis management of Thailand’s hotel businesses. This research was the quantitative research. The research samples were 339 hotel managers in Thailand using a simple random sampling method. Questionnaires were used as the research tools. The data were analyzed by descriptive statistics such as frequency distribution, percentage, mean, standard deviation, and hypothesis testing with inferential statistics by multiple regression analysis.

The results of the research were as follows: 1. The overall average of transformational leadership was at the highest level, an average of 4.44, the overall level of management information systems was at the highest, an average of 4.40, and the overall of crisis management was at the highest, an average of 4.25. 2. With regarding the hypothesis result, transformational leadership with its dimension of, idealized influence, and intellectual stimulation, and management information systems with its dimension of, net benefits, information quality, intention to use, user’s satisfaction, and systems use, had positive effects on crisis management of Thailand’s hotel businesses with a statistically significamnt level of 0.01 and 0.05 significantly.

MANAGEMENT THE PANDEMIC CORONAVIRUS DISEASE 2019IN MAE SOT SPECIAL ECONOMIC ZONE, TAK PROVINCE

2023-06-30T06:41:35+07:00

Objectives of this research article were: 1. To study the impact of the crisis from the spread of the Coronavirus Disease 2019 on the management of the Mae Sot Special Economic Zone, Tak Province 2. To study the management of the spread of the Coronavirus Disease 2019., and 3. To propose a model for managing the crisis of the coronavirus disease 2019 epidemic. This research was qualitative research. Key informants were 25 people who involved in crisis management in Mae Sot Special Economic Zone, Tak Province. The research tools were in-depth interview script and data were analyzed by contextual content.

The results of the research revealed that: 1. The impact of the crisis caused by the epidemic Coronavirus Disease 2019 on the economy was the most affected, including health and social impact. 2. The management had a communicable disease control committee by implementing various government policies and measures and the success factor came from the coordination of all sectors. 3. The models for managing in crisis were: 1. The organization had Organized between departments with clear roles, 2. the organization had clear planning and goal setting, and 3. processes within the organization. there was a form of coordination within the organization and coordination with other relevant organizations.

THE STRATEGY MANAGEMENT FOR THE DEVELOPMENT OF DIGITAL AGE TEACHERS’ INNOVATORS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE KALASIN

2023-07-20T07:53:27+07:00

Objectives of this research were: 1. To study the components of digital age teacher’s innovator, 2. To develop the strategy management for digital age teacher’s innovator, 3. To tryout the strategy management, and 4. To evaluate the strategy management. The participant group comprised the administrators and teachers, 410 persons from schools under the Secondary Educational Service Area Office Kalasin, and 9 key informants who were experts. The research instruments were questionnaires, in-depth-interview script, group discussion record and assessment form.

The research findings were as follows: 1. Innovative components of teachers in the digital age consisted of 3 aspects, 36 indicators, and the suitability assessment of overall results were at the highest level. The network management were the highest level of priorities need. 2. The strategy management for teacher innovators in the digital age consisted of vision, mission and objectives. The main strategies were of 3 strategies. The secondary strategies were of 5. The guidelines were of 28 for strategies implementation and the strategy control. The suitability assessment of overall results of strategies was at the highest level. 3. The result of self-behavioral assessment after workshop was higher than before. Additionally, the level of overall satisfaction with strategy was at the highest level. 4. Evaluation of strategy effectiveness which the level of opinion towards the behavior of the teachers who received the development was at a high level. The overall of evaluation, the probability and usefulness of the strategy were at the highest level.

PERFORMANCE DEVELOPMENT TO INCREASE OPERATIONAL EFFIENCY OF LOCAL GOVERNMENT PERSONNEL IN NONTHABURI PROVINCE

2023-11-06T17:52:42+07:00

Objectives of this research article were: 1. To study the efficiency of operations according to the national strategic framework of personnel of local government organizations.2. To study the factors affecting the development of competence in order to increase the efficiency of operations according to the national strategic framework of local government personnel and 3. To study the problems and solutions for the development of competence in order to increase the efficiency of operations according to the national strategic framework of local government personnel. The researcher used a mixed research methodology. The quantitative research by survey method collected data from 194 samples using questionnaires and the qualitative research. data were collected by in-depth-interviewing 20 key informants.

The results of the research found that: 1. The work efficiency of administrative organization personnel and Local government in all 5 areas makes the results of service work better. and makes work efficiency higher 2. Factors affecting the performance of local government organization personnel in Nonthaburi Province Focus on achievement It was found that all 4 variables were related to performance in terms of quality achievement at 63.50%. 3. Guidelines for developing competencies to increase the efficiency of work of personnel in local government organizations. It was found that most administrative problems arise from factors in many areas, such as lack of good governance. Manpower is not quality. Guidelines for developing personnel competency Appropriate training formats should be used to develop all aspects of competency regularly.

THE WHOLE SCHOOL DEVELOPMENT TO TRANSFORM TEACHING AND LEARNING TOWARDS COMPETENCY-BASED APPROACH

2023-07-01T07:25:56+07:00

Objectives of this research article were as follows: 1. To study the model of the whole school development (WSD) for driving changes toward competency-based learning management. 2. To develop factors and methods for the whole school development (WSD) for driving changes toward competency-based learning management. 3. To develop the model of the whole school development (WSD) for driving changes toward competency-based learning management, conducted by the mixed methods of qualitative and quantitative research. The samples wereselected by purposive sampling, and the data were collected from 15 respondents. The statistics used for data analysis consisted of frequency (f), percentage (%), mean (), and standard deviation (S.D.) and presented in the form of narrative analysis.

The research revealed that: 1. The school administration was organized by the whole school development (WSD) on the basis of its visions and strategies, which relied on the participation of all department of education. 2. Development of components of factors of the guideline for the whole school development (WSD) for driving changes toward competency-based learning management was extremely appropriate. 3. There were three important components in the model development for the whole school approach to drive changes toward competency-based learning management 1. the main concepts of school, 2. the whole school development, and 3. driving changes.

DIGITAL WELL-BEING OF STUDENTS AT NAWAMINTHRACHINUTHITSATRIWITTAYA 2 SCHOOL UNDER THE BANGKOK SECONDARY EDUCATION SERVICE AREA OFFICE 2

2023-05-27T20:10:03+07:00

This research article aimed: 1. To study the level of digital well-being of students. Nawaminthrachinuthit Satriwithaya School 2. Under The Bangkok Secondary Education Service Area Office 2 2. To Compare the digital well-being classified by sex and grade level of students of Nawaminthrachinuthit Satriwittaya 2 School, Under the Bangkok Secondary Education Service Area Office 2, conducted by the quantitative research. The population selected in this research was Nawaminthrachinuthit Satriwittaya 2 students in the academic year 2022, totaling 2,634 students, and the sample size was determined using the Krejcie and Morgan table, totaling 339 students. Statistics used for analyzing the data were frequency, percentage, mean, and standard deviation. correlation coefficient and one-way analysis of variance.

The results showed that: 1. The level of digital well-being of students, by overall, the mean was at a high level, and 2. The results of comparing digital well-being classified by sex and grade level were found to be significantly different at the 0.05 level.

ENHANCING ABILITY ON CHINESE SPEAKING THROUGH FLIPPED CLASSROOM WITH GAMIFICATION FOR UNDERGRADUATE STUDENTS

2023-07-10T17:44:12+07:00

Objectives of this research article were: 1. To compare ability on Chinese Speaking with 75 percent set criteria, 2. To compare students’ Chinese learning achievement, 3. To investigate undergraduate students’ motivation on enhancing ability on Chinese speaking. The samples used were 16 undergraduate students, minoring in Chinese language. They had taken the Chinese course in the 2nd academic year 2022 at Faculty of Tourism and Hospitality, Dhurakij Pundit University. The research instruments were as follows: 1. Chinese subject learning plans, 2. Chinese speaking test, 3. learning achievement tests, and
4. a questionnaire for investigating the students’ motivation. The data were analyzed by percentage, mean, standard deviation, t-test for Dependent samples and t- test for One sample.

The results of the study were found as follows: 1. For the Chinese speaking test, the overall score was higher than the criterion score at 75 percentage, significantly at the 0.05 level. (t=-75.582, p=.000); 2. The score from students’ learning achievement post-test was higher than that of pre-test at the 0.05 level of significance (t=7.043*, p=.000); 3. Undergraduate students’ motivation on enhancing ability on Chinese was at a high level.

THE CAUSAL RELATIONSHIP FACTORS AFFECTING THE BRAND LOYALTY TOWARDS THE THAI CANNED FRUIT AND VEGETABLES

2023-05-17T21:58:37+07:00

Objectives of this research article were to analyze the causal factors between brand awareness. Brand quality perception and brand connections that influenced brand loyalty of Thai canned fruits and vegetables. This was quantitative research using questionnaires to collect data from 600 consumers who were citizens of the United States, Australia, and Japan and analyzed the data using structural equation modeling analysis.

The Findings were found that the model consisted of the empirical data; Chi-square = 180.873, P-Value = 0.188, CMIN/df = 1.096, GFI = 0.965, CFI = 0.997, AGFI = 0.955, and RMSEA = 0.014. The primary result was brand awareness had a positive direct effect on brand perceived quality and brand association but was not on brand loyalty. In addition, brand perceived quality and brand association was the mediator variable, mediated a positive indirect effect of brand awareness on brand loyalty.

ENVIRONMENTAL MANAGEMENT AND SUSTAINABILITY FACTORS OF BUSINESS ORGANIZATIONS LISTED ON THE STOCK EXCHANGE OF THAILAND

2023-08-05T07:47:03+07:00

This research aims to study the prioritization of environmental management and sustainability factors of organizations listed in the Stock Exchange of Thailand (SET). This study was quantitative research, which divided into 8 industry groups. A purposive random sampling among 148 companies during 2018-2020. The research tools were environmental management priority questionnaire with 16 main topics and 113 sub-issues.

The results showed that the industry category with the highest average score on the importance of factors involved in environmental management was the Industrials group: Resource, Property & Construction, Argo & Food Industry, Financials, Service, Technology and Consumer Products groups respectively. The highest average prioritization score in the environmental management factors were corporate social responsibility (CSR), Environmental management and Values and norms. Meanwhile, the lowest score in environmental management factors were Environmental issues for suppliers, Environmental management account and Green/Eco industry respectively.
The importance of factors of Sustainable Development Goals (SDGs) were SDGs Goal 8 (Decent Work and Economic Growth) had the highest average score followed by Goal 13 (Climate Action) and Goal 3 (Good Health and Well-Being), with mean scores equal to 4.12, 3.95 and 3.37 respectively. The Sustainable Development Goals (SDGs) with the lowest priority score were SDGs Goal 2 (Zero Hunger), Goal 14 (Life Below Water) and Goal 1 (No Poverty) with mean scores equal to 1.50, 1.51 and 2.05 respectively. The results of this study could be used as information or guidelines for the organization’s operations towards sustainability organization executives-could use them to set goals, activities and business development to achieve sustainability goals in the future.

THE RELATIONSHIP MODEL AMONG TRANSFORMATION LEADERSHIP, INNOVATIVE WORK BEHAVIORS AND JOB PERFORMANCE OF PERSONEL ELECTRICITY GENERATING AUTHORITY OF THAILAND

2023-06-27T09:27:44+07:00

Objectives of this research article were: 1. To study the level of opinions of transformational leadership. 2. To study a model of the relationship between transformational leadership. 3. To study the path of influence of transformational leadership, innovation creation behavior in work and the performance of employees of Electricity Generating Authority of Thailand personnel It was quantitative research. The sample group consisted of 316 executives of the Electricity Generating Authority of Thailand and was obtained using stratified random sampling. The instrument used in this research was the transformational leadership questionnaire. Innovative behavior in work and performance results The Cronbach alpha coefficient of the questionnaire was 0.95. Data were analyzed using descriptive statistics and path analysis statistics.

The results of the study were found that the transformational leadership had direct effect on the innovative work behaviors (β= 0.64, p<0.05), the transformational leadership had direct effect on the job performance personnel (β= 0.05, p< 0.05), the innovative work behaviors had direct effect on the job performance personnel (β= 0.84, p< 0.05). and the transformational leadership had an indirect effect on the job performance personnel through the innovative work behaviors (β= 0.54, p< 0.05). The transformational leadership, innovative work behaviors, and job performance of personnel of Electricity Generating Authority of Thailand were congruent with the empirical data (CMIN/DF = 1.43 GFI = 0.97 AGFI = 0.95 RMSEA = 0.04 RMR = 0.01 CFI =.0.99).

PABOT WAT PHOTARAM, CHAIYA DISTRICT, SURAT THANI PROVINCE: A STUDY OF ART COMPOSITION IN THE LIFE OF BUDDHA AND HIS TEACHING FOR PHAYA MAHA CHOMPOO BODI BY CONSTRUCTING ASSUMED PATTERN TOWARDS THE CONSERVATION OF THAI CLOTH PAINTINGS

2023-06-05T10:49:22+07:00

The objectives of this research were 1. study the history of Phra Bot painting related to solving Intolerance of Phraya Maha Jambupati. 2. To create an assumption model using Thai painting, 3. To study their satisfaction of experts on fine arts, including 30 experts, who were selected by purposive sampling. The research instruments consisted of Pabot painting related to Lord Buddha’s history in solving Intolerance of Phaya Maha Chompoobodi which was created by the researcher’s assumption model, an evaluation form of beauty and completeness in such painting, and a satisfaction evaluation form of experts.

The research results showed that the Pabot painting was in a form of the art in the period of King Buddha Yot Fa Chulalok the Great (Rama I). The painting consisted of 2 parts: the upper part depicted the Lord Buddha standing inside an Ruean Kaew arch, which was flanked by the apostles left-right, and the lower part was a story of Maha Wetsandon Chadok, its composition, the color expressed the popular colors during the reign of King Rama I period such as red, navy and popular colors during the end of Ayutthaya period and Thonburi period such as yellow. The pattern compositions consisted of the popular patterns during the reign of King Rama I. The creation of the assumption model was complete in details of the upper and lower parts. The satisfaction of experts in fine arts affecting the assumption model showed that the experts gained a satisfaction mean at the highest level. The mean was at 4.57 and the standard deviation was at 0.68.

GRADE POINT AVERAGE CALCULATOR PROGRAM FOR BACHELOR OF SCIENCE IN INDUSTRIAL EDUCATION (REVISED 2016-2017) FOR SELF-STUDY PLAN

2023-06-27T13:53:19+07:00

Objectives of this research article were: 1. To develop a program to calculate the average grade level. Bachelor of Industrial Education Program (Improved curriculum 2016-2017) and 2. To evaluate satisfaction with the use of the program to calculate average grades from students of each program. This research was quantitative research with the population who were students of the Faculty of Industrial Education and Technology (B.A.) in 5 programs, total population were 1,232 people. This research had the sample group consisted of 300 4th and 5th year students in the 5 Bachelor of Industrial Education programs using Cluster Sampling and Simple Random Sampling, and the tools used in the research were 1. Excel program for calculating grade point averages 2. Satisfaction assessment using online grade point average calculating program and analyzed the data with statistics, frequency, mean, and standard deviation.

The findings revealed that: 1. Development of a program to calculate the grade point average Bachelor of Industrial Education Program (Curriculum revised 2016-2017), was found that the Microsoft Excel program for calculating the grade point average of each course was accurate and consistent with the actual score of the Registrar and processed. This was in line with the institutional regulations on undergraduate education B.E. 2564. 2. Assessment of satisfaction: the program calculated the average grade from students of each program was found that the level of satisfaction was high because it was easy to use. There was a clear warning that could change the expected score to calculate the new cumulative grade point average immediately. Users could use this program to plan their own studies throughout the course from the start of study until graduation in terms of calculating the regional average score, cumulative grade point average, registration, adding, changing, withdrawing from courses, planning for honors grades. Moreover, this program could be used as a model for other courses to calculate the grade point average.

PERSONNEL COMPETENCY DEVELOPMENT OF PATHUMTANI PROVINCIAL ADMINISTRATIVE ORGANIZATION ACCORDING TO BUDDHADHAMMA

2024-08-03T09:32:43+07:00

Objectives of this dissertation were: 1. To study the personnel competency development of Pathumtani Provincial Administrative Organization, 2. To study the factors affecting the personnel competency development of Pathumtani Provincial Administrative Organization, 3. To propose the personnel competency development of Pathumtani Provincial Administrative Organization according to Buddhadhamma. The quantitative research conducted by studying 240 populations collected the data with 5 rating scale questionnaires that had a reliability value of 0.995. The data were analyzed with frequency, percentage, mean, standard deviation and multiple regression. In the qualitative research, data were collected from 18 key informants through in-depth-interviewing and from 9 participants in focus group discussion. The data were analyzed by descriptive interpretation.

Findings were as follows: 1. the personnel competency development of the Pathumthani Provincial Administrative Organization was at a high level overall. 2. competency factors affected the personnel competency development of Pathumtani Provincial Administrative Organization in every aspect significantly at the 0.01 level and can together explant the variability at 74.8 per cent, therefore, accepted the 1st hypothesis. The 4 principles of Iddhipada affected the personnel competency development of Pathumtani Provincial Administrative Organization in every aspect significantly at the 0.01 level and can together explain the variability at 79 per cent therefore, accepted the 2nd hypothesis. 3. The personnel competency development of Pathumtani Provincial Administrative Organization according to Buddhadhamma found that the result was an integration of competency factors with the 4 principles of Iddhipada including 1. achievement-oriented aspect, the work achieved the goals in the specified period, 2. adhering to correctness aspect, the personnel adhered to the ethical principles, 3. understanding of organizational systems and work systems aspect, there was creating the atmosphere suitable for developing expertise in the organization's work, 4. excellent service aspect, there was an academic service to the public, 5. Teamwork aspect, There was constructive facilitation for all sectors.

THE DEVELOPMENT OF SUSTAINABLE SOCIAL BUSINESS MODEL

2023-06-21T08:47:56+07:00

Objectives of this research article were to develop a sustainable business model. It was a qualitative study with an emphasis on interviews, studies of information from documents, articles, journals, and related research. Additionally, the data were obtained from in-depth interviews with a sample group of key informants, including business entrepreneurs, leaders and community members, along with social business academicians. The researcher concentrated on integrating concepts of Corporate Social Responsibility (CSR), Creating Shared Value (CSV) and Social Enterprise (SE).

The results revealed that four main components for sustainable business model development were: 1. Business Assets refers to efficient fund management process, holistic strategic management, allocation of necessary tools or equipment, personnel development to keep pace with changes in business and society. 2. Social Needs, to raise the level of community and society participation, enabling a community to participate and engage from the beginning for planning, setting goals, as well as making decisions. 3. Business Values, a crucial process that helped drive the organization towards sustainable social business, namely Environment, Social, and Governance (ESG). 4. Social Sustainability, considering the promotion of sustainability of business operation in four dimensions particularly, economic, social, cultural, and political dimensions which were in line with the Sustainable Development Goals (SDGs) framework.

BUDDHADHAMMA INTEGRATION FOR WORK PERFORMANCE QUALITY OF LIFE DEVELOPMENT PROMOTION OF MUNICIPAL PERSONNEL IN CHIANG MAI PROVINCE

2024-08-09T22:36:41+07:00

The objectives of this dissertation were as follows: 1. To study the quality of life of municipality personnel in Chiang Mai Province. 2. To study the factors that affected the quality of life of municipality personnel in Chiang Mai Province and 3. To propose the Buddha-dhamma integration for promoting the development of the quality of life of municipality personnel in Chiang Mai Province, conducted by the mixed research methodology. The quantitative research used a questionnaire with a confidence value of 0.969 to collect data from 330 personnel samples from 5 designated municipalities. In Chiang Mai Province the data by finding the frequency, percentage, mean, standard deviation, and analysis using stepwise regression analysis. In the qualitative research, data were collected by in-depth interviewing 18 key informants by face-to-face. The data were analyzed by descriptive interpretation. Data were also collected from 9 participants in focus group discussions to confirm the knowledge after the data synthesis.

The research revealed that 1. The quality of life of municipality personnel in Chiang Mai Province, overall, was at a high level. Each aspect was found to be at high levels. Findings from the interview revealed that supporting the development of skills and knowledge supports fair remuneration and benefits. 2. Factors affecting the work performance and quality of life of municipality personnel in Chiang Mai Province. It was found that there are 2 factors affecting the quality of work life and the Bhavana 4 principle at a statistically significant level of 0.01. 3. Integrating Buddhist principles to promote the development of the quality of life and performance of municipal personnel in Chiang Mai Province. 1. Gayabhavana Helps create balance in personal life and work. Supports work-life balance. 2. Silabhavana helps build discipline. 3. Chittabhavana helps to work efficiently. 4. Pannabhavana Strengthen creativity.

THE DEVELOPMENT OF AN ADDITIONAL COURSE ON THAI DRAMATIC ART SKILLS FOR GRADE 7 STUDENTS IN THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE KALASIN

2023-06-14T07:29:08+07:00

The purpose of this study was to develop an additional course of Thai dramatic art skills for grade 7 students under the Secondary Educational Service Area Office Kalasin. The samples were grade 7 students of Anukoolnaree School for 42 students. The research instruments were a knowledge test, and questionnaire. The data were analyzed by the use of mean, percentage, standard deviation, and compared by t-test (Dependent Samples).

The findings were revealed as follows: The course comprised of principles, objectives, contents, learning activities, and assessments. There were five stages of learning integrated with practice skill and appreciation of Thai culture: 1. Preparation, 2. Practice, 3. Performance, 4. Design, and 5. Evaluation and Revision. The effectiveness of the course had an efficiency of 87.23/88.45. After implementing the course, it was found that its materials were consistent and valid. The results of evaluation on Thai dramatic art skill showed that the post-test mean score was higher than the pre-test mean score. The basic Thai dramatic art ability and the creative Thai dramatic art designing ability were at the highest levels and was statistically significant level at 0.05.

PARTICIPATION DEVELOPMENT OF COMMUNAL INNOVATION IN KRACHAENG SAM KHOK PATHUM THANI PROVINCE

2023-07-09T23:24:24+07:00

Objectives of this research article were: 1. To study the participation in communal innovation at Krachaeng community by collecting data from key informants and group discussion. 2. To Study participation level, problems, obstacles, and solutions for Krachaeng community development by quantitative research. 3. To develop a participatory model for Krachaeng community innovation development, and 4. To develop participation in Krachaeng communal innovation through participatory action research. The samples in the qualitative research were stakeholders in the Krachaeng community. In the quantitative research, the samples were 271 people chosen for the study from the actual population of Krachaeng Sub-District.

The results showed that developing participation in creating innovation in Krachaeng community required a coordinating organization to create a network of partners since the Krachaeng community had transformed into an urban society in which relationships based on family and kinship were those who had a coalition to share responsibilities and expect benefits clearly to be a model community for developing participation in creating community innovation by having an organization or outside agencies come to coordinate cooperation.

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY THE MEDIATING ROLES OF BRAND KNOWLEDGE & BRAND TRUST: LIFE INSURANCE COMPANY IN THAILAND

2023-07-09T23:28:56+07:00

Objectives of this research article were to study the direct and indirect influences of the following variable groups: 1. Cooperate Social Responsibility, 2. Brand Knowledge 3. The impact of Brand Trust to Brand Loyalty 4. The impact of Cooperate Social Responsibility to Brand Loyalty. The selected by convenience sampling technique, collecting data from 399 respondents of Life Insurance, who use the Life Insurance service. Collecting data by using online questionnaires, which passed the standard of content validity from 4 experts/specialists and reliability. Structural Equation Modeling (SEM) by statistics tools were employed for data analysis.

The research results were summarized as follows: 1. Cooperate Social Responsibility had positive impact on Brand Knowledge 2. Brand Knowledge had positive impact on Brand Trust 3. Brand Trust had positive impact on Brand Loyalty 4. Brand Loyalty was influenced by Cooperate Social Responsibility (TE=0.800) Brand Trust (TE=0.920) and Brand Loyalty (TE=0.920) respectively. The predictive power of this equation was 84.00 percent with statistically significant level of 0.001.

MARKETING MIX FACTORS AFFECTING PARENTS DECISION IN CHOOSING AEK AYOTHAYA SCHOOL

2023-07-15T07:33:05+07:00

Objectives of this research article were: 1. To study the level of marketing mix factors that affected parents, decision making in selecting Aek Ayothaya School Phranakhon Si Ayutthaya Province. and 2. To study the relationship between marketing mix factors that affected decision making. Of parents in choosing Aek Ayothaya School Phranakhon Si Ayutthaya Province, conducted by the quantitative research. The research population were parents of students from grade 1 to grade 6. Aek Ayothaya School consisted of 297 students. The research tool was questionnaires. The Cronbach alpha coefficient of the KR20 formula was obtained. to find the confidence value of the questionnaire The statistics used in the research were percentage, mean, standard deviation, and correlation coefficient The questionnaire data was analyzed by descriptive analysis.

The results of the study were found that: 1. Personnel marketing mix the average was at a high level. When considering each item with the highest average, it was found that the executives had a leadership style. Executives had knowledge, ability to manage and had a good vision. Teachers had morals and ethics that were appropriate according to professional principles. Executives were listening to problems and dared to face problems and various conflicts and resolved them systematically. The lowest value was that the teacher had knowledge, competency, experience and appropriate qualifications. 2. Parental decision making for alternative assessments the average was at high level. When considering each item with the highest mean, it was the channel of communication with parents. School location, school environment school teaching curriculum and the lowest value was to compare tuition fees with other schools that provided education in a similar standard.

ADMINISTRATIVE SKILLS OF SCHOOL ADMINISTRATORS AFFECTING THE EFFICIENCY OF LEARNING MANAGEMENT OF TEACHERS IN THE 21ST CENTURY UNDER THE SISAKET PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

2023-07-25T10:24:49+07:00

Objectives of this research article were: 1. To study the level of administrative skills of school administrators. 2. To study the effectiveness of teachers’ learning management in the 21 st century. 3. To study the relationship between administrative skills of school administrators and the effectiveness of learning management of teachers in the 21 st century. 4. To study the management skills of school administrators that affected teachers’ learning management effectiveness in the 21 st century. The samples consisted of 310 school administrators and teachers. The instrument used for data collection was questionnaires with a reliability value of 0.979. Statistics used in data analysis were such as mean, standard deviation, Pearson’s correlation coefficient and stepwise multiple regression analysis.

The results showed that 1. The overall level of administrative skills of educational institute administrators was at a high level. 2. The overall level of learning management effectiveness of teachers in the 21 st century was at a high level. 3. There was a positive relationship between administrative skills of school administrators and teachers, learning management effectiveness in the 21st century at a relatively high level with the statistically significant level of 0.01 with a correlation coefficient of 0.774. 4. Administrative skills of school administrators could predict the effectiveness of teachers’ learning management in the 21st century by 59.80 percent, written in a forecasting equation in the form of raw scores as follows: = 1.945 + 0.326X₁ + 0.389X₄- 0.463X₅+ 0.303X₆.

กรณีศึกษาเปรียบเทียบมาตรการทางกฎหมายในการควบคุมมาตรฐาน การผลิตไวน์ในราชอาณาจักรไทยกับต่างประเทศ

2023-08-08T01:30:29+07:00

Objectives of this research article were: 1. To study the background, concepts and theories related to the legal measures for controlling the wine production standards in the Kingdom of Thailand and abroad, 2. To study the problems, facts and legal issues concerning the legal measures for controlling the wine production standards in the Kingdom of Thailand and how they should be solved. 3. To study and recommend legal measures to control wine production standards in foreign countries that were appropriate. to be adapted to Thai law to achieve efficiency comparable to other civilized countries The method of conducting this research was the qualitative research by document research and questioning from the sampled population. by conducting in-depth interviews with a sample of the population who were government agency. related staff, private sectors, academicians and wine experts (Sommelier) to obtain primary data (Primary Data), both theoretical and practical, as well as preliminary statistical analysis based on data obtained from the survey, analyzed and drew conclusions about research studies.

The results of the research revealed that the domestic wine production of the Kingdom of Thailand did not meet international standards. The wine production in the Kingdom of Thailand did not have a specific law and there was no clear standard setting agency for wine production in the Kingdom. Thailand did not have indication of the quality of the wines, so it did not meet international standards as well as wines produced in foreign countries.

BUDDHIST ADMINISTRATIVE CAPABILITY DEVELOPMENT OF FUEL BUSINESS ADMINISTRATORS IN BANGKOK METROPOLIS AND VICINITY

2024-08-11T19:56:35+07:00

This research aims to study 1. the management potential of fuel business executives in Bangkok and its vicinity, 2. factors affecting the management potential of fuel business executives in Bangkok and its vicinity, and 3. propose the development of Buddhist management potential of fuel business executives in Bangkok and its vicinity. The mixed-method research was quantitative. The sample consisted of 354 fuel business executives. The research instrument was a questionnaire. The statistics used were frequency, percentage, mean, standard deviation, and stepwise multiple regression. The qualitative research consisted of in-depth interviews with 20 key informants and focus group discussions with 8 key informants, including fuel business executives, public administration scholars, executives of the Department of Energy, and experts in Buddhism. The data was analyzed using content analysis.

The research results found that 1. The management potential of fuel business executives in Bangkok and its vicinity showed that management and the principle of Ithipath Dhamma were at a high level. 2. Factors affecting management potential showed that management principles and the principle of Ithipath Dhamma had a joint influence on the management potential of fuel business executives. At the 0.01 statistical significance level 3. Development of Buddhist management potential of fuel business executives in Bangkok and its vicinity is 1. able to manage and use people, should promote and develop people 2. good at financial and cost management, prepare budget plans 3. able to manage business diversity, should build a team 4. create engagement with customers and stakeholders, should respond to customer needs 5. manage change and agility, create readiness to adapt and 6. add special skills to promote work, such as communication skills, and digital skills.

EFFECTIVENESS OF INTEGRATED BUDDHIST ORGANIZATIONAL COMMUNICATION MANAGEMENT OF MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY IN THE UPPER NORTHERN CAMPUS

2024-08-14T07:40:41+07:00

This research article aims to investigate the efficiency of organizational communication management at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University. Furthermore, it aims to examine the factors that influence the effectiveness of organizational communication management at the university and to present the successful implementation of integrated Buddhist organizational communication management at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University. This study employs an integrative approach, consisting of quantitative research. Specifically, a questionnaire was administered to a sample of 177 images or individuals, drawn from a total population of 315 images or individuals using Taro Yamane's formula for sampling. The analysis of the quantitative data involved the use of frequency, percentage, mean, standard deviation, correlation analysis, and multiple regression analysis. In addition, qualitative research methods including in-depth interviews with 18 key informants and focus group discussions with 9 individuals were conducted, with data analyzed using descriptive content analysis.

The research findings indicated that: 1. The overall effectiveness of organizational communication management at the upper northern campus of Mahachulalongkornrajavidyalaya University is high. 2. Several factors were found to influence the effectiveness of organizational communication management, Firstly, communication processes were demonstrated to have a statistically significant influence on organizational communication management effectiveness at the university, with a significance level of .01. Secondly, the principles of the Buddha's teachings were also shown to impact the effectiveness of organizational communication management, with four aspects exhibiting statistical significance at the .01 level. 3. The effectiveness of organizational communication management integrated Buddhism at Mahachulalongkornrajavidyalaya University in the upper northern campus, incorporating the four principles of the Buddha's teaching, namely Santassana, Samadapana, Samudtechana, and Sampahangsana, and the four aspects of the communication process: the messenger side, information, communication channels, and the receiver side.

BUDDHIST GOOD GOVERNANCE INTEGRATION FOR ADMINISTRATIVE EFFECTIVENESS PROMOTION OF THE UPPER NORTHERN CAMPUSES OF MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY

2024-08-20T16:32:00+07:00

This research article aims to achieve the following objectives: 1. To assess the efficacy of the management at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University. 2. To investigate the factors impacting the efficiency of the management at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University. 3. To propose the incorporation of Buddhist governance principles to enhance administrative effectiveness at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University. This study applied a combined research method encompassing quantitative and qualitative approaches. The quantitative aspect involved the use of a questionnaire with a confidence level of 0.801 to gather data from a randomly selected sample of 177 individuals out of a total population of 315, employing Taro Yama's formula, which utilizes stratified sampling and simple random sampling. Data analysis involved employing frequency, percentage, mean, standard deviation, correlation analysis, and multiple regression analysis. The qualitative aspect included in-depth interviews with key informants and focus group discussions comprising Buddhist scholars, public administration practitioners, administrators, and groups of service recipients, totalling 27 participants. The data collected via qualitative methods were analyzed using descriptive content analysis.

The study's findings indicated that 1. The management effectiveness of Mahachulalongkornrajavidyalaya University at the Upper Northern Campus was notably high. 2. The factors influencing the management effectiveness at the Upper Northern Campus of Mahachulalongkornrajavidyalaya University, including 1. the implementation of the 7S principle in one aspect was statistically significant at the .01 level, thus accepting the research hypothesis, 2. the statistical significance of the 4 and 3 aspects of physical education at the .01 and .05 levels, respectively, accepting the research hypothesis, and 3. Integrating the Buddhist principles of governance and leveraging technology and innovation, the Buddhist Integrated Model aims to enhance the management effectiveness of Mahachulalongkornrajavidyalaya University, Upper Northern Campus. Emphasizing transparency, adherence to ethical principles, and the application of the 7S model, the approach seeks to maximize efficiency in management practices.

THE MODEL FOR USING BUDDHIST PRINCIPLES TO DRIVE ECONOMY TOWARDS SUSTAINABLE DEVELOPMENT IN THE DIGITAL

2023-05-12T12:05:07+07:00

This academic article aimed to study the model of using Buddhist principles to drive the digital economy towards sustainable development in the digital age. The study was found that economic principles and methods of the Buddhist principle were an economic operation in terms of production, consumption, distribution and exchange. Atithana-dhamma is the Dharma that is very important to human beings, because it’s fair that focuses on people who have developed their lives, have principles, have a strong ideology, is for the benefit of oneself and others to make success in life. When the organization’s executives had Atithana-dharma inevitably, and stability in Dharma, it would help make the policy to lead the organization to an organization with social responsibility by driving the digital economy towards sustainable development in the digital age.

MISS GRAND THAILAND 2023 NATIONAL COSTUME COMPETITION AND LOCAL IDENTITY COMMUNICATION

2023-06-19T09:00:18+07:00

This academic paper was aimed to study national costumes of Miss Grand Thailand 2023 by analyzing local identity of communication through contestant’s apparel in 77 provinces which national dress created to portray identity communication of each locality. The findings revealed that Thai cultural identity can be divided in seven categories: beliefs, culture, tourist attraction, creatures in religions, traditions, food, and heroes or the important people. All costumes represented a local identity in each community. Contesting arena was like a space reflecting identity communication through the contestants. However, if one of those costumes won the contest, it will become the community identity and identity localism and will be brought into contest in international arena. The image of local identity will be elevated into national identity. It was the selection of local identity to define the meaning of Thai identity.