Journal of MCU Social Science Review

A DEVELOPING AND THE INVARIANCE STUDY OF STUDENT ETHICAL LEADERSHIP NEEDS ASSESSMENT MODEL, FACULTY OF EDUCATION, THAILAND NATIONAL SPORTS UNIVERSITY

2025-09-03T11:07:57+07:00

This research aimed to 1. Study the expected and the actual states of student ethical leadership (SEL) at Thailand National Sports University (TNSU); 2. Study the differences between these two conditions; 3. Develop a SEL needs assessment model; 4. Investigate the invariance of the SEL model; and 5. Study the quality and the informational value of the developed model. The quantitative phase employed secondary data from 6,525 students in the Faculty of Education, academic years 1–4, the 2021 academic year deriving from multi-stage random sampling. Statistical analyses included descriptive statistics means, standard deviation, means difference, comparing means by t-tests and MANOVA, second-order confirmatory factor analysis, and examining model invariance across students from different campus region groups by multigroup analysis. Qualitative phase, the informant group consisted of 17 instructors deriving from purposive sampling. The researchtool was semi-structured interview. Data analysis involved content analysis and synthesis.

Research findings revealed that: 1. The variables in each component of ethical leadership were rated at a high level. 2. There were statistically significant differences between the actual and expected levels of ethical leadership components. 3. The developed needs assessment model demonstrated a good fit with empirical data (chi-square=159.208, degrees of freedom=134, P=0.068, GFI=0.963, AGFI=0.936). 4. The model showed significant variance across student groups from different regional campuses (Global Goodness of Fit Statistics showed that 2=7199.602, df=770, P=0.000, GFI=0.295, RMR=0.539). and 5. The developed model was found to be suitable, aligned with the current context. The findings provided valuable insights for student development and served as useful information for planning and enhancing ethical leadership among students.

DEVELOPMENT OF CHIANG SAEN COMMERCIAL PORT’S CAPABILITIES AND STRATEGIES FOR ALTERNATIVE REVENUE GENERATION

2025-07-01T08:27:01+07:00

Objectives of this research article were: 1. to study the service potential of the Chiang Saen Commercial Port, and 2. to study strategies for generating income through alternative channels for the Chiang Saen Commercial Port. This research was conducted by a mixed-method approach, collecting data from key informants through focus group discussions by purposive sampling techniques, selecting representatives from government agencies involved in the operations of the Chiang Saen Commercial Port, and private sector organizations that currently use or were expected to use the services of the port in the future. The samples consisted of representatives from 11 government agencies and 8 private sector organizations. A questionnaire was used to assess the port’s potential, and open-ended questions were used for in-depth interviews. Data were analyzed using descriptive statistics and content descriptive interpretation.

The research findings revealed that: 1. Key informants perceived personnel to be the most significant potential factor of the Chiang Saen Commercial Port, followed by products and services, and service processes, with average scores of 4.45, 3.98, and 3.95 respectively. 2. The port’s capabilities and alternative revenue-generating strategies included: 1. expanding service offerings such as establishing rental spaces for boat docking; 2. establishing a Free Zone, including bonded areas for general goods and vehicles, and a Fulfillment Center; 3. developing the surrounding areas of the port into economic zones; 4. organizing promotional activities to increase public recognition and acceptance of the port; and 5. launching a livestock port project for the export of live animals.

COMMUNICATION OF COVID-19 PANDEMIC SITUATION BY LOCAL ADMINISTRATIVE ORGANIZATIONS IN SURAT THANI PROVINCE

2025-06-13T09:29:50+07:00

This research article aims to study 1. the patterns and methods of communication regarding the coronavirus pandemic, and 2. the approaches for developing communication during the coronavirus pandemic by local administrative organizations in Surat Thani Province. This is a qualitative study focusing on the communication media of the Surat Thani Provincial Administrative Organization, including print media (journals), online social media (website, Facebook, YouTube), as well as in-depth interviews with three local administrative officials responsible for communication and five representatives from the business sector/general public.

The findings reveal that: 1. The communication patterns and methods of the Surat Thani Provincial Administrative Organization during the coronavirus pandemic involved the use of electronic print media, such as online journals, to disseminate information, activities, and achievements; foster understanding and cooperation; promote public participation; and provide useful and diverse content. Additionally, social media channels including the website, Facebook, and YouTube were employed for information dissemination, publicity, support, and promotion. 2. The results from in-depth interviews indicate that communication was intended to be carried out both internally and externally to inform, help the public understand, and support decision-making and action. Communication planning was conducted systematically data were collected, managed, processed, disseminated, and updated regularly. Both one-way and two-way communication approaches were employed through technology and mixed media. Communication strategies during the COVID-19 pandemic were designed with clear objectives, accurate target group selection, appropriate and diverse communication channels, opportunities for public feedback, and mechanisms for monitoring and improving communication. The new body of knowledge derived from this study highlights that effective information management requires systematic planning. Communication during the coronavirus pandemic should be proactive and continuous. The use of technology plays a vital role in managing modern information, while public participation enhances the effectiveness of information management. Moreover, inter-agency collaboration is an essential supporting factor.

A STUDY OF FACTORS AFFECTING WORK HAPPINESS OF PERSONNEL AT THEPSATRI RAJABHAT UNIVERSITY TO PROMOTE PERSONNEL WELL-BEING

2025-07-22T09:33:01+07:00

Objectives of this research article were: 1. to examine factors affecting work happiness of personnel, and 2. to explore approaches for enhancing personnel work happiness. A quantitative research approach was employed with samples of 236 personnel from Thepsatri Rajabhat University. The research instrument was a questionnaire, and data were analyzed using percentages, means, standard deviations, One-Way ANOVA, t-tests, and Pearson correlation analysis. Content analysis was used for qualitative data to identify approaches for enhancing personnel work happiness.

The findings revealed that personnel at Thepsatri Rajabhat University had work happiness at high levels in all aspects according to the Happy 8 concept. The highest mean score was Happy Heart (Kind Heart), followed by Happy Brain (Curious Mind) and Happy Family (Good Family), while Happy Money (Financial Wellness) scored the lowest. Personnel with different personal factors including gender, age, education level, personnel type, job category, affiliated department, average monthly income, and work experience showed statistically significant differences in work happiness levels. Work-related factors including interpersonal relationships, love of work, work achievement, work environment, and salary and benefits showed statistically significant positive correlations with all dimensions of happiness. The approaches to enhancing work happiness for personnel were: 1. Developing welfare benefits and financial security, 2. Improving the work environment and facilities to support job performance, 3. Establishing good governance in human resource management, and 4. Building positive relationships within the organization.

COMPUTER ETHICS IN DIGITAL AGE AND SECURITY OF ACCOUNTING INFORMATION SYSTEM ON INTERNAL CONTROL EFFICIENCY OF COMPANIES LISTED IN THE REAL ESTATE AND CONSTRUCTION INDUSTRY GROUP ON THE STOCK EXCHANGE OF THAILAND

2025-03-18T09:12:56+07:00

Objectives of this research article were: 1. to examine computer ethics in digital age of accounting information systems, 2. to investigate the security of accounting information systems, 3. to analyze the internal controls efficiency, and 4. to test the influence of digital-era computer ethics and the security of accounting information systems on the internal controls efficiency in the real estate and construction industry group on the Stock Exchange of Thailand. This was a quantitative research by testing a total of nine variables, which included four variables related to computer ethics in the digital era: privacy (X1), accuracy (X2), property (X3), and accessibility (X4), and five variables related to the security of accounting information systems: individuals (X5), technology (X6), information system security (X7), physical security (X8), and logical security (X9). The target population consisted of two groups: executives, department heads, employees in the accounting department, and information technology department, totaling 220 individuals. Data were collected using a questionnaire, and 153 complete sets of data were obtained for analysis. Descriptive statistics, including frequency and percentage, and inferential statistics, including multiple regression analysis, were used for data analysis.

The research findings indicated that: 1. The average score of computer ethics and the average security stability affecting the efficiency of internal control were at the highest level. 2. The average score of internal control efficiency was at the highest level. 3. The variables influencing the efficiency of internal control in listed companies in the real estate and construction sectors of the Stock Exchange of Thailand were four factors, ranked in order of predictive ability from highest to lowest as follows: Technology (X6), Information System Security (X7), Data Access (X4), and Logical Security (X9). The predictive performance was 47.1%. The prediction equation was: = 1.189 + .657_X6 - .361_X7 + .208 _X4 + .225 _X9

NEEDS ASSESSMENT OF EVIDENCE COLLECTION IN SEXUAL OFFENSE CASES FOR HOSPITALS WITHOUT FORENSIC DOCTORS

2025-08-10T23:22:21+07:00

Objectives of this research article were: 1. the needs assessment for evidence collection in sexual offense cases and 2. to identify factors related to the evidence collection process in hospitals without forensic doctors. A quantitative research design was employed. The sample consisted of 389 hospitals without forensic doctors, selected through simple random sampling. Data were collected using a questionnaire based on a 5-point Likert scale. The resulted were analyzed using descriptive statistics, including percentages, means, standard deviations, and the Priority Needs Index (PNI_Modified).

The research results revealed that: 1. the actual condition level of the collection of evidence in sexual offense cases was found to be at a low level overall, while the desired condition level was at the highest level overall. When considering the Priority Needs Index (PNI_Modified), the overall value was 0.97. In detail, the highest priority was the aspect of taking history, followed by physical examination, documentation of sexual offense cases, and evidence collection and interpretation. 2. The factors related to the collection of evidence in sexual offense cases were overall at a high level. In detail, ranked from highest to lowest, they were technology, economy, society and environment, politics and law, management, budget, personnel, and materials and equipment.

THE KNOWLEDGE COMPETENCY OF SCHOOL ADMINISTRATORS AFFECTING EFFECTIVE TEAM BUILDING IN SCHOOLS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE OF SAMUT SAKHON AND SAMUT SONGKHRAM

2025-07-24T09:52:19+07:00

Objectives of this research were: 1. to study the level of knowledge competency of school administrators. 2. to study the level of effective team building in schools, and 3. to analyze the knowledge competency of school administrators affecting effective team building in schools. The sample group consisted of 263 government teachers under the Secondary Educational Service Area Office in Samut Sakhon and Samut Songkhram, chosen through proportional stratified random selection based on school size. The research instrument was a questionnaire. Statistical analyses included frequency, percentage, mean, standard deviation, and stepwise multiple regression.

The findings were as follows: 1. The overall level of knowledge competency of school administrators was found to be high. When considering each aspect, all were at a high level. The aspect with the highest mean score was research for learning development, followed by assessment and evaluation, learning 21 st century learning management skills (3R 8C), school curriculum administration, applying educational quality assessment results for improving learning management and educational quality development respectively. 2. The overall level of effective team building in schools was generally high. When considering each aspect, all were rated at a high level. These aspects included: self-development, effective communication, support and trust, balanced roles, clear work processes, clear objectives and shared goals, inter-group relationships, regular performance reviews, cooperation and conflict management, appropriate leadership, and openness and confrontation to solve problems respectively. 3. The knowledge competency of school administrators in the aspect of school curriculum administration, assessment and evaluation, and 21 st century learning management skills (3R 8C). These variables collectively predicted the effectiveness of school team building (Y_tot) at a statistically significant level of .01.

BUDDHIST INTEGRATION FOR ENHANCING THE ADMINISTRATIVE PERFORMANCE CAPACITY OF CORRECTIONAL OFFICERS TOWARD INMATES AT THE LAMPANG CORRECTIONAL INSTITUTION FOR DRUG ADDICTS

2025-07-16T09:13:49+07:00

Objectives of this research article were: 1. to examine the level of administrative performance potential of correctional officers in relation to inmates; 2. to compare the administrative performance potential of correctional officers based on personal factors; and 3. to study the integration of Buddhist principles to enhance the administrative performance potential of correctional officers toward inmates at the Lampang Central Correctional Institution for Drug Addicts. This study was conducted by a mixed-methods. The quantitative component involved a survey using questionnaires distributed to a population of 75 civil servants at the institution. Data analysis was conducted using frequency, percentage, mean, and standard deviation. Comparative statistics, including t-tests and F-tests. The test of hypotheses was conducted based on personal demographic factors. The qualitative component involved in-depth interviews with 10 key informants. The data obtained were analyzed using descriptive interpretation.

The research findings indicated that: 1. The overall level of administrative performance potential of correctional officers was found to be high. The highest mean score was in the aspect of interpersonal relationships with colleagues, followed by administrative policy, workplace environment, career advancement, compensation and welfare, and job characteristics, respectively. 2.The comparative analysis revealed tha the position level had a statistically significant effect on officers’ opinions, leading to the acceptance of certain research hypotheses. However, other factors such as gender, age, educational level, work experience, and average monthly income showed no statistically significant differences in opinions at the 0.05 level. 3. Regarding the integration of Buddhist principles to enhance performance potential, it was found that correctional officers expressed generosity and recognized the inherent human dignity of inmates (Metta), provided opportunities for inmates to rehabilitate and reform themselves (karuna), rejoiced in the achievements and improvements of inmates (Mudita) and remained impartial, mindful, and emotionally balanced in their judgments (Upekkha).

APPLICATION OF BUDDHIST PRINCIPLES FOR PROMOTING POLITICAL AWARENESS OF CITIZENS IN EXERCISING THEIR RIGHTS TO ELECT ADMINISTRATORS AND MEMBERS OF THE TON THONG CHAI SUBDISTRICT MUNICIPALITY COUNCIL AT MUEANG DISTRICT IN LAMPANG PROVINCE

2025-07-29T09:40:45+07:00

Objectives of this research article were: 1. to study the level of public awareness in the election of executives and members of the Ton Thong Chai Sub-District Municipality, 2. to compare political awareness of people in exercising their voting rights to elect executives and members of the Ton Thong Chai Sub-District Council., and 3. to presents the application of Buddhist principles to promote political awareness among citizens in exercising their rights to vote for executives and members of the Ton Thong Chai Sub-District Council, conducted by the mixed methods. The qualitative research, data were collected in-depth-interviewing 10 key informants. The quantitative research, data were collected from 389 samples analyzed by frequency, percentage, mean and standard deviation and analyzed the qualitative data by descriptive interpretation.

Findings of the research were as follows: 1. The level of political awareness in the election of executives and members of the Ton Thong Chai Sub-District Municipality, by overall, was found to be at high level in the following aspects; the voting right exercise, the election and the period of voting decision, accordingly. 2. People with different ages, genders, education levels, occupations, and monthly incomes had different opinions on people’s awareness to exercise their right to vote for executives and members of the Ton Thong Chai Sub-District Municipality Council, Mueang District, Lampang Province. Therefore, the research hypothesis was accepted. 3. Akatidhamma 4 application consisted of Chandakati; love-based prejudice, Tosakati; bias due to dislike. Mohakati; bias due to infatuation and Payakati; bias due to fear for promoting political awareness of citizens in exercising their rights to elect administrators and members of the Ton Thong Chai Sub-District Municipality Council at Mueang District in Lampang Province.

THE INTEGRATED BUDDHA'S VALUES OF PEOPLE IN ANTI-CORRUPTION AND POLITICAL MISCONDUCT IN PONG SAEN THONG SUBDISTRICT, MUEANG DISTRICT, LAMPANG PROVINCE

2025-07-29T09:48:52+07:00

Objectives of this research article were: 1. to analyze the level of value cultivation among citizens in opposing political corruption and misconduct, 2. to compare the levels of value cultivation among citizens in opposing political corruption and misconduct based on demographic factors, and 3. to propose a Buddhadhamma integration for cultivating values among citizens in opposing political corruption and misconduct, conducted by the mixed methods. The quantitative research, data were collected from samples consisted of 390 eligible voters residing in Pong Saen Thong Sub-District, Mueang District, Lampang Province. The qualitative data were obtained from 10 key informants, including monks or individuals with relevant knowledge and experience. Research instruments included questionnaires and structured in-depth-interview scripts. Data were analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation, as well as inferential statistics, including independent t-test and One-way ANOVA. Qualitative data were analyzed using content descriptive interpretation.

Research findings revealed that: 1. By overall, level of value cultivation among the people in opposing political corruption and misconduct was high. Specifically, the aspects of instilling awareness and promoting vigilance, building networks, and public communication were at a high level, while the aspect of corruption awareness was at a moderate level. 2. The level of value cultivation in opposing political corruption and misconduct did not differ significantly by gender or age, but it did vary significantly by education level, occupation, and income, with statistically significant level at the 0.05. 3. The Buddhist principles of Hiri, sense of shame towards wrongdoing and Ottappa, fear of consequences of wrongdoing were found to be appropriate for integration into efforts to cultivate public values in opposing political corruption and misconduct.

APPLYING INTERDISCIPLINARY KNOWLEDGE MANAGEMENT PROCESSES TO DEVELOP RESEARCHER CAPABILITIES IN SOCIAL CRISIS STUDIES: LESSONS FROM THE COVID-19 PANDEMIC

2025-08-12T22:45:21+07:00

Objectives of this research article were: 1. the application of social science perspectives to understand Coronavirus disease 2019 (COVID-19) phenomena through researcher knowledge management processes; and 2. the effectiveness of interdisciplinary knowledge management in developing researcher capabilities for studying social crises. This is qualitative research with Nine knowledge management activities involved 11 researchers from diverse academic disciplines, chosen by purposive sampling. Data was collected by semi-structured interview and analyzed by content analysis to categorize and classify key concepts from knowledge extraction activities conducted from January to March 2021.

Results were that researchers applied six social science concepts to understand COVID-19 phenomena: societal risk; mobility; social stigma; risk communication; self-reliance; and inequality. Interdisciplinary knowledge management was influential in creating new research conceptual frameworks and developing capabilities to integrate cross-disciplinary concepts to analyze complex crises. These findings suggest that cross-disciplinary academic networks and interdisciplinary preparedness should be used to address future social emergencies.

BUDDHADHAMMA APPLICATION FOR PROMOTING THE POTENTIAL ENHANCEMENT OF THAI NATIONAL TEAM ATHLETES OF SPORTS AUTHORITY OF THAILAND

2025-08-15T11:03:46+07:00

Objectives of this research article were: 1. to study the development of the potential of Thai national athletes under the Sports Authority of Thailand, 2. to examine the factors influencing the development of their potential, and 3. to propose the application of Buddhist principles to enhance the development of Thai national athletes’ potential. A mixed-methods approach was employed. The quantitative research involved 134 Thai national athletes as the sample group. Data were collected using a 5-point Likert scale questionnaire and analyzed through frequency, percentage, mean, standard deviation, and multiple regression analysis. The qualitative research involved key informants, including executives of the Sports Authority of Thailand and Thai national athletes. Data were collected through in-depth interviews with 18 informants and a focus group discussion with 10 participants, using a structured interview guide. Content analysis was applied.

The research findings revealed that: 1. the overall development of the potential of Thai national athletes was at a high level across all aspects; 2. the promoting factors significantly influenced all aspects of the athletes’ potential at the 0. 01 level and could predict the variance by 62. 8%, Additionally, the Five Bala significantly influenced the development at the 0. 01 level and could predict 79.5% of the variance; 3. the application of Buddhist principles to promote the potential development included the following: in terms of knowledge, athletes learned from experts’ experiences; in terms of skills, athletes were trained with a focus on improving weaknesses; in terms of attitude, athletes listened to their teammates’ opinions; in terms of personality, athletes possessed appropriate communication and expression skills; and in terms of motivation, athletes believed that they could achieve their goals through persistent effort.

THE EFFECT OF CAREER SKILL ON JOB PERFORMANCE OF EMPLOYEES WHO GRADUATED FROM LIUZHOU POLYTECHNIC UNIVERSITY, QUANGXI PROVINCE, CHINA

2025-06-02T12:13:54+07:00

Objectives of this research article were: 1. to examine the levels of professional skills and job performance among employees who graduated from Liuzhou Polytechnic University in Guangxi Province, People's Republic of China; and 2. to investigate the professional skills that influence the job performance of these graduates. The conceptual framework of the study was based on Human Capital Theory, which posits that the knowledge, skills, and experiences individuals acquire through education and training are key factors affecting their work efficiency and effectiveness. The sample consisted of 122 participants, with the sample size determined using the formula proposed by Tabachnick and Fidell (2013), which is commonly used for multiple regression analysis. Data were collected using a questionnaire and analyzed through descriptive statistics, including means and standard deviations, as well as inferential statistics such as correlation coefficients and multiple regression analysis.

The research results showed that all aspects of career skills had a high average level. Job performance was also at a high level in both task performance and contextual performance. The hypothesis testing results revealed that three domains of professional skills significantly influenced overall job performance: accountability (X₇), responsibility (X₉), and self-direction (X₄). The standardized regression equation can be expressed as follows: Z = 0.484 (X₇) + 0.314 (X₉) + 0.188 (X₄). These three skill domains collectively accounted for 86.7% of the variance in job performance. The findings suggest that higher education curricula, particularly in vocational and technical universities, should place greater emphasis on developing students’ responsibility for outcomes, responsibility for duties, and self-regulation. Moreover, organizations are encouraged to integrate these competencies into recruitment and employee development strategies to enhance workforce performance and effectiveness.

GUIDELINE FOR PROPAGATION BUDDHISM OF OVERSEAS DHAMMADUTA BHIKKHUS IN SOUTH AFRICA

2025-09-06T09:05:33+07:00

Objectives of this research article were: 1. to investigate the current state of Buddhist propagation in South Africa, 2. to analyze the problems and obstacles encountered by Dhammaduta Bhikkhus, and 3. to propose appropriate methods for Buddhist propagation within the context of South Africa's multicultural society. The research adopted a qualitative methodology, including documentary analysis and in-depth interviews with 16 purposively selected key informants. These informants included Dhammaduta Bhikkhus, policymakers, scholars, and temple committee members. Data were collected using both quantitative surveys and structured in-depth interviews. The data were divided into two categories: 1. primary data from the interviews and 2. secondary data from academic documents, Buddhist scriptures, research articles, and online sources. The data were analyzed using content analysis to synthesize the main findings.

Findings were as follows: 1. The current state of Buddhist propagation in South Africa has made progressive development. Dhammaduta Bhikkhus can adjust their methods to suit local communities, such as organizing religious activities, providing meditation training, using digital media, and building networks with local organizations, which makes Buddhism more accepted. 2. Major problems and obstacles include differences in language, ethnicity, culture, legal and policy limitations, as well as competition with other religions in a multi-religious society. Therefore, it is necessary to rely on perseverance, continuity, and adjustment of strategies. 3. Effective methods include developing systematic training for Dhammaduta Bhikkhus in Buddhist teachings, language proficiency, and communication skills; fostering cooperation with local communities, government agencies, and academic institutions; utilizing digital media; and developing temples as centers for learning and meditation practice. In conclusion, the study demonstrates that overseas Dhammaduta Bhikkhus in South Africa have successfully applied contextually appropriate strategies, enabling Buddhism to be accepted and grow steadily within the religious and cultural diversity of South African society.

BUDDHADHAMMA INTEGRATION FOR PROMOTING ADMINISTRATION EFFECTIVENESS OF MUNICIPALITIES IN NAKHON NAYOK PROVINCE

2025-08-31T20:53:32+07:00

This research article aimed 1. to study the administrative effectiveness of municipalities in Nakhon Nayok Province, 2. to examine the factors affecting the administrative effectiveness of municipalities in Nakhon Nayok Province, and 3. to present the integration of Buddhist principles to promote administrative effectiveness of municipalities in Nakhon Nayok Province. The study employed a mixed-methods approach. Quantitative data was collected from 394 respondents using a questionnaire with a reliability coefficient of 0.973. The data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation, as well as inferential statistics through stepwise multiple regression analysis. Qualitative data were collected from 21 key informants and 10 participants in focus group discussions and analyzed through descriptive content analysis.

The findings revealed that 1. the overall administrative effectiveness of municipalities in Nakhon Nayok Province was at a high level, 2. administrative factors and Bala 4 (the Four Powers) significantly affected the administrative effectiveness of municipalities in Nakhon Nayok Province at the 0.01 and 0.05 levels, respectively, and 3. the integration of Buddhist principles comprised Paññā-bala (using information, knowledge, and reason in decision-making), Viriya-bala (determination and diligence in serving the public and continuous follow-up), Anavajja-bala (acting honestly, justly, and accountably in every process), and Saṅgaha-bala (showing kindness and generosity, especially in caring for vulnerable groups).

THE BUDDHIST INTEGRATION FOR PROMOTING LIFE QUALITY OF CAMBODIAN LABORS IN CHONBURI PROVINCE

2025-08-29T14:45:33+07:00

Objectives of this research article were: 1. to study the quality of life of Cambodian people in Chonburi Province. 2. to study the factors affecting the quality of life of Cambodian people in Chonburi Province. 3. to propose the Buddhist integration for promoting life quality of Cambodian people in Chonburi Province. Methodology was the mixed methods. The Quantitative research, the population consisted of 395 Cambodian residents in Chonburi Province. Data were collected through a five-point Likert scale questionnaire. The data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis. The Qualitative research, the key informants included executives of the Cambodian Embassy, representatives of Cambodian laborers in Chonburi Province, scholars or practitioners in Buddhism, and scholars or practitioners in public administration, totaling 18 individuals or monks. Data were collected through structured interviews and a focused group discussion of 10 participants. Content analysis was employed for data interpretation.

Findings were as follows: 1. The quality of life of Cambodian people in Chonburi Province was, overall, at a moderate level. The Cambodian labors were satisfied with a happy life and a balanced daily life, and they had a positive attitude with confidence in their own economic ability. 2. The promotion of quality of life and Bhavana 4 significantly affected the quality of life of Cambodian residents in Chonburi Province in all aspects at the 0.01 level of significance. Together, they predicted 68.2% of the variance, while Bhavana 4 alone predicted 64.7%. 3 The Buddhist integration to enhance the quality of life of Cambodian people in Chonburi Province was found to result from the integration of quality of life promotion and the Bhavana 4. In terms of life satisfaction, the people experienced greater satisfaction with their living and working conditions. In terms of self-concept, they had positive attitudes toward their organizations and consistently viewed them favorably. In terms of physical health, they maintained good physical well-being. In terms of social and economic aspects, they had sufficient financial liquidity for daily living.

LOCAL ELECTION CAMPAIGNING VIA APPLICATION TIKTOK : THE CASE OF Ms. WARIN CHINNAWONG, PRESIDENT OF THE NAKHON SI THAMMARAT PROVINCIAL ADMINISTRATIVE ORGANIZATION

2025-06-23T11:24:21+07:00

Objectives of this research article were: 1. to study the election campaigning strategies used by Ms. Warin Chinnawong in her bid for President of the Nakhon Si Thammarat Provincial Administrative Organization via application TikTok, and 2. to analyze the content of the messages she used in her campaign on TikTok. This study used qualitative study employing document synthesis, examining 282 TikTok clips posted under the account named Nam Warin Chinwong, President of the Provincial Administrative Organization from October 14 to November 23, 2024 and analyzed the data.

The findings revealed that Ms. Warin employed four key strategies in her TikTok campaign: 1. Using both Thai and regional dialects in communication. 2. Posting multiple videos daily to create memorable impressions. 3. Using background music or audio that matched the content of the videos. 4. Filming in various locations around the province to foster a sense of connection with viewers, while choosing settings that showed citizens welcoming her during her campaign visits. As for the content of the messages, they aimed to evoke emotional resonance and create a memorable image that portrayed Ms. Warin as honest, a good coordinator, visionary, and committed to developing Nakhon Si Thammarat. She was also portrayed as stylish, energetic, and ready to work. Most of the content focused on emotional appeal, followed by content that combined both emotional and rational appeals. The least-used type of content was that which focused purely on rational arguments. This aligned with the nature of TikTok, which favored short and concise content. Notably, the TikTok campaign was conducted in tandem with in-person visits to meet constituents.

PEOPLE'S SATISFACTION WITH THE ELECTION OF SUB-DISTRICT COUNCIL MEMBERS AND ADMINISTRATORS OF SA KRACHOM SUB-DISTRICT ADMINISTRATIVE ORGANIZATION DON CHEDI DISTRICT SUPHANBURI PROVINCE

2025-08-29T14:55:41+07:00

Objectives of this research article were: 1. to study the satisfaction of the people towards the election of Sub-District Council members and Sub-District Administrative Organization executives in Sakrajom Sub-District, Don Chedi District, Suphan Buri Province; 2. to study the comparison of the satisfaction of the people towards the election of Sub-District Council members and Sub-District Administrative Organization executives classified by personal factors; and 3. to propose guidelines for developing the election of Sub-District Council members and Sub-District Administrative Organization executives to create public satisfaction by applying Buddhist principles. A mixed-method research method was used. The quantitative research collected data from a sample of 370 people. The data were analyzed using frequency, percentage, mean, standard deviation, t-test, and F-test with one-way analysis of variance. The qualitative research used in-depth interviews with 9 key informants. The data were analyzed by descriptive content analysis.

The results of the research found that: 1. The level of public satisfaction with the election of Sub-District Council members and Sub-District Administrative Organization executives in Sakrajom Sub-District, Don Chedi District, Suphan Buri Province, overall across all four dimensions, with an average value at a moderate level. 2. A comparison of public satisfaction with the election of Sub-District Council members and Sub-District Administrative Organization executives classified by personal factors revealed that people with different genders, ages, education, occupations, and incomes had similar overall opinions towards the election of Sub-District Council members and Sub-District Administrative Organization executives, with statistical significance at the 0.05 level. Therefore, the hypothesis was rejected. 3. A guideline for developing the election of Sub-District Council members and Sub-District Administrative Organization executives was proposed to create public satisfaction by applying Buddhist principles according to the 4 Sanghavatthu principles. It was found that: Giving supports public activities and helping the underprivileged; Piyawaja using polite words creates closeness and trust; Atthajariya contributing to society, building trust in the organization; Samanattata behaving appropriately; and Demonstrating consistency.

THE FEASIBILITY OF THE PROJECT TO NOMINATE KRUBA SRIVICHAI AS A UNESCO WORLD PERSON UNDER THE OPERATION OF THE PROVINCIAL CULTURAL OFFICE IN THE UPPER NORTHERN REGION

2025-09-07T00:30:30+07:00

Objectives of this research papers were: 1. to study the feasibility of the project for nominating Kruba Srivichai as a World Person of Honor, 2. to study factors affecting the feasibility of the project for nominating Kruba Srivichai as a World Person of Honor; and 3. to propose guidelines for the project for nominating Kruba Srivichai as a World Person of Honor under the supervision of the Provincial Cultural Office in the Upper Northern Region. Both quantitative and qualitative research were conducted. The results were then synthesized and used in focus group discussions to confirm the findings.

The results revealed that: 1. The overall feasibility of the project for nominating Kruba Srivichai as a World Person of Honor was high. 2. Factors affecting the feasibility of the project for nominating Kruba Srivichai as a World Person of Honor were: 2.1 Organizational management factors; including materials, personnel, and funding, significantly influenced the feasibility of the project for nominating Kruba Srivichai as a World Person of Honor at the 0.05 level, with a combined predictive value of 44.8 percent (Adj. R ² = 0.448). 2.2 The Four Bases of Iddhipada, consisting of Vimamgsa, Chanda, Viriya, and Citta, respectively, influenced the project’s feasibility at statistically Significant level at the 0.05, jointlypredicted the project at 58.7 percent (Adj. R ² =0.587). 3. The guidelines of the project for nominating Kruba Srivichai to be an important person of the world by UNESCO under the operation of the Provincial Cultural Office in the Upper Northern Region was found that the feasibility study of the project for nominating Kruba Srivichai to be an important person of the world this time had integrated the 4 principles of Iddhipada with the use of management factors as a foundation and integrated together with the Iddhipada 4 to make the project for nominating Kruba Srivichai to be an important person of the world by UNESCO very feasible.

THE BORDER AS A TRANSITION FROM BATTLEGROUND TO BRIDGE: POWER, TRADE, AND THE POLITICS OF SECURITY IN THE MEKONG SUBREGION

2025-07-21T13:26:48+07:00

Border areas in the Mekong Sub-region hold strategic significance across security and economic dimensions. Their dynamics reflect the contestation and accommodation of interests among states, capital, and local communities. This study aimed to elucidate borderland dynamics and analyze power relations and the politics of security at the subregional level, using a Critical Political Economy and Contemporary Security framework. The findings indicated that regional cooperation mechanisms such as GMS and ACMECS, while advancing trade, faced challenges from cross-border labor, informal economies, and inequitable benefit distribution. Special Economic Zones (SEZs) also exacerbated inequality and weaken community bargaining power. Findings original contribution was the Integrated Borderland Dynamics Model, which interlinks state–capital–community relations with multiple dimensions of security, offering a policy framework to foster comprehensive security and promote a sustainable border economy.

TAX INJUSTICE IN THE INCOME TAXATION OF ORDINARY PARTNERSHIPS: A JURISPRUDENTIAL ANALYSIS UNDER THAI TAX LAW AND CONSTITUTIONAL PRINCIPLES

2025-07-15T20:14:37+07:00

This article focuses on analyzing the problem of unfairness in the collection of personal income tax on partners of ordinary partnerships and unincorporated joint ventures in Thailand. These entities are required to pay tax at the business level, and when profits are distributed to the partners, such income must again be included in the calculation of personal income tax without the right to claim a tax credit for taxes already paid. This results in double taxation, which conflicts with the principles of ability to pay, tax fairness, and the rule of law. The analysis is conducted from a legal perspective and through comparison with tax systems in other countries, namely the United States, Germany, Malaysia, Singapore, and the United Kingdom, in order to propose solutions to the problem of double taxation in business. The findings indicate that the United States has a partnership and LLC structure that allows partners to directly receive foreign tax credits and investment credits, effectively reducing the burden of double taxation. Germany, Malaysia, Singapore, and the United Kingdom employ pass-through systems for partnership income, but foreign tax credits and investment credits are not passed directly to the partners, with only international tax credit mechanisms available within treaty frameworks. The practice of double taxation in Thailand may be inconsistent with the principles of equality and justice under Section 27 of the Thai Constitution, which stipulates that taxation must be fair and lawful. This article therefore proposes solutions such as legislating to allow partners to claim tax credits or formally adopting a pass-through tax system for ordinary partnerships, as well as making effective use of double taxation agreements. These measures aim to uphold the rule of law and strengthen the competitiveness of Thai businesses in the global arena.

BALADHAMMA AND THE SUSTAINABLE SELF-DEVELOPMENT OF ATHLETES

2025-07-29T09:53:05+07:00

This article proposes the application of the five spiritual strengths (Baladhamma) faith (saddha), energy (viriya), mindfulness (sati), concentration (samadhi), and wisdom (pañña) as inner powers that foster profound and sustainable self-development for athletes in physical, mental, and intellectual dimensions. The study demonstrates that these strengths are not merely abstract principles but can be transformed into practical approaches compatible with the world of sports. Faith inspires motivation and confidence, energy strengthens perseverance and discipline, mindfulness enables awareness and emotional regulation, concentration cultivates stability under pressure, and wisdom allows athletes to learn and accept outcomes rationally. Together, these qualities form a process of self-cultivation that goes beyond physical success toward enduring inner growth. Case studies of athletes, both Thai and international such as the meditation practice of Thailand’s national badminton players, the mindfulness training of Panipak Wongpattanakit, and Novak Djokovic’s mental discipline clearly reflect how Baladhamma can be applied in both competition and daily life. The new conceptual knowledge emerging from this study is the notion of the inner game of the athlete, which emphasizes that the true competition lies within oneself, and that overcoming one’s own mind through Baladhamma is the essence of becoming a complete athlete. The conclusion affirms that Baladhamma is not merely an alternative but a crucial framework for developing the qualities of modern athletes, enabling them to cultivate stable inner strength, understand the meaning of success, and live in balanced and sustainable ways both on and off the field.

THE CONCEPTS OF MOVEMENT IN THE PRASANNAPADĀ

2025-06-27T09:54:13+07:00

Objectives of this article were to study the disputation on Motion in the second chapter of the Prasannapadā, titled gatāgataparīkṣā in order to elucidate its perspective on motion and to identify the philosophical schools it seeked to challenge. The primary source used in this study was written in the Sanskrit Devanagari script, compiled by Louis de La Vallée Poussin in the book Madhyamakavṛttiḥ: Mālamadhyamakakārikās (Mādhyamikasūtras) de Nāgārjuna avec la Prasannapadā Commentaire de Candrakīrti. The study was found that, in the Prasannapadā, Chapter II, motion did not truly exist but was merely an illusion arising from ignorance (avidyā). It also revealed that this chapter aimed to refute the Vaibhāṣika school’s notion of the three times (trikāla) to motion by rejecting the existence of the present moment as real, and to refute the Yogācāra school’s view concerning the starting point and the endpoint of motion, by demonstrating the inherent contradictions within these conceptual frameworks.

LEGAL ANALYSIS ON THE ADMINISTRATION OF PHUTTHAMONTHON LAND: INTEGRATING DONOR’S INTENT, LEGAL PRINCIPLES, AND RELIGIOUS AUTONOMY

2025-05-22T09:17:04+07:00

This academic article aims to analyze the legal status of the Phutthamonthon land, a significant religious site in Thailand. The origin of the land stems from the intention of laypeople who donated it as an offering to the Buddha and for the establishment of a national center for the dissemination of Buddhism on the occasion of the 25th Buddhist Century. However, a legal dispute later emerged when the Treasury Department attempted to register the land as state property (ratchapatsadu) under Sections 8 and 17 of the State Property Act B.E. 2562 (2019), on the grounds that the land was acquired using the national budget. In contrast, the National Office of Buddhism and the Sangha Supreme Council argued that the land should be classified as central ecclesiastical property in accordance with Section 40 of the Sangha Act B.E. 2505 (1962), which assigns custodianship to the National Office of Buddhism on behalf of the religion This article employs documentary research to examine relevant domestic legal principles, including Section 171 of the Civil and Commercial Code, which emphasizes the true intention of the person expressing legal intent, and compares them with international legal doctrines concerning the autonomy of religious organizations. An example is the principle of Religious Autonomy as established in the U.S. Supreme Court decision in Watson v. Jones, which held that the state should refrain from intervening in or claiming direct ownership over religious property. The study concludes that the state should uphold the original intent of the donors and the rule of law, and refrain from claiming ownership of Phutthamonthon land. Instead, the state should play a supportive and protective role. The article recommends legislative amendments, the establishment of a central ecclesiastical property management committee, and the development of a systematic registration of religious properties to ensure legal and ethical consistency with both secular legal frameworks and Buddhist principles.

THE NEOLIBERAL MODE OF THOUGHT AND THE DECLINE OF LIBERAL DEMOCRACY

2025-08-02T11:40:17+07:00

Neoliberalism is generally presented as a concept compatible with liberal democracy because it emphasizes individual freedom of choice in a free market. This emphasis thus aligns with the concept of individual liberty as one of the core principles of liberal democracy. However, this article argued that neoliberalism as a mode of thought centered only on utility, measurable outcomes and quantitative success can undermine liberal democracy since it marginalized the humanities and some parts of social sciences – disciplines whose main objective was not to produce utility or measurable success but to cultivate rational, responsible and tolerant citizens essential to the persistence of liberal democratic society. Therefore, a possible consequence of the said circumstance is the decline of liberal democracy.