Supaphol S, Khaowisade T, Someran L, Klanpaitoon C, Duangsup W. SERVICE INNOVATION FACTORS AND SERVICE QUALITY FACTORS AFFECTING THE DECISION TO USE THE SERVICE OF HOTEL IN CHAINAT. MCU SSR [Internet]. 2021 Sep. 19 [cited 2024 May 5];10(3):278-91. Available from: https://so03.tci-thaijo.org/index.php/jssr/article/view/251459