1.
Pahuwattanakorn S, Joungtrakul J, Chitwattanakorn T. STUDY OF CAUSAL FACTORS INFLUENCING THE DEVELOPMENT OF A MARKETING INNOVATION MODEL 5.0 TO ENCOURAGE REPEAT USAGE AMONG GEN Y CUSTOMERS OF LOW-COST AIRLINES IN THAILAND. MCU SSR [internet]. 2024 Dec. 31 [cited 2025 Apr. 26];13(6):374-85. available from: https://so03.tci-thaijo.org/index.php/jssr/article/view/283192