Seetaboot, Siribodee, and Thanapon Wimoonard. “Service Marketing Mix Factors Influencing Decision Making of Using Restaurants Service in Nong Khai”. Journal of Innovation and Management 10, no. 1 (June 24, 2025): 68–81. accessed September 12, 2026. https://so03.tci-thaijo.org/index.php/journalcim/article/view/288240.