Thanajitchai, N., S. Booncharoen, and S. Eapsirimetee. “Requirements and User Experiences of Electric Vehicle (EV) Users in Nakhon Ratchasima: A Perspective through the 4Cs Marketing Mix Strategy”. Journal of Innovation and Management, vol. 11, no. 1, June 2026, pp. 185-99, https://so03.tci-thaijo.org/index.php/journalcim/article/view/298355.