Seetaboot, S. and Wimoonard, T. (2025) “Service Marketing Mix Factors Influencing Decision Making of Using Restaurants Service in Nong Khai”, Journal of Innovation and Management, 10(1), pp. 68–81. available at: https://so03.tci-thaijo.org/index.php/journalcim/article/view/288240 (accessed: 13 September 2026).