THANAJITCHAI, N.; BOONCHAROEN, S.; EAPSIRIMETEE, S. Requirements and User Experiences of Electric Vehicle (EV) Users in Nakhon Ratchasima: A Perspective through the 4Cs Marketing Mix Strategy. Journal of Innovation and Management, [S. l.], v. 11, n. 1, p. 185–199, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/journalcim/article/view/298355. Acesso em: 16 sep. 2026.