PINTHONG, C.; SITANAROM, J.; THAMACHART, P. The Influence of Service Marketing Mix and Electronic Word-of-Mouth on the Purchase Decision of Housing Estates in Si Racha District, Chonburi . Journal of Innovation and Management, [S. l.], v. 11, n. 1, p. 232–246, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/journalcim/article/view/297900. Acesso em: 16 sep. 2026.