RATTANAWONG, P.; CHANNUWONG, S. Defining the Premium Thai Brand: A Qualitative Exploration of Cultural Identity Design and Global Strategy through Expert Perspectives. Journal of Innovation and Management, [S. l.], v. 11, n. 1, p. 263–275, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/journalcim/article/view/292374. Acesso em: 16 sep. 2026.