Muangmoolchai, C., kittnaphdol, S., & Wongwirach, kajohnsak. (2023). Effects of Integrated Marketing Communications to Decision Making for Choosing Beauty Clinic Services of Generation Y-Z Consumers. Journal of Innovation and Management, 8(2), 102–115. Retrieved from https://so03.tci-thaijo.org/index.php/journalcim/article/view/270164