Journal of Management Science Chiangrai Rajabhat University

A Study of The Success of Big Data Technology Using Traceability System in Guizhou to Enhance The Quality of Ban Phaeo Aromatic Coconut Samut Sakhon Province

Kobboon Viriyayingyong; Banthita Pathravishkul — Tue, 16 Jul 2024 00:00:00 +0700

Nowadays, Big data technology plays a significant role in the traceability of food and agricultural products to increase consumer confidence in products. Guiyang District in Guizhou Province is China's first national big data pilot zone, which uses Big Data technology to ensure traceability and safety standards certification. To increase customer confidence, including the benefit of reputation and outstanding agricultural products. Therefore, this article studies the success of the development of Big Data technology systems for agricultural product traceability in Guizhou, through a literature review and analysis of supporting documents. To be used as a model to promote the traceability system of food and agricultural products in Thailand in raising the quality of Ban Phaeo aromatic coconuts in Samut Sakhon Province to be digital and achieve market needs. As a result, the traceability system in Thailand still encounters problems in using Big Data technology throughout the food chain. There is a lack of systematic traceability from the beginning of the manufacturing process until the product reaches the consumer, a food safety control system that requires cooperation between the government and all stakeholders. To promote and solve the problems of Thailand’s traceability system and increase the quality of Ban Phaeo Aromatic Coconut Samut Sakhon Province.

Enhancing Safety Reporting: The Relationships Among Motivation, Safety Climate, and Psychological Safety for Airport Employees in Thailand

Sirimart Chaiwoot, Sittipat Mongkolapibalkul, Zhou Fan — Mon, 29 Jan 2024 00:00:00 +0700

Safety reporting is not only necessary for responding to current safety concerns but also plays a vital role in proactively identifying and forecasting risks. It helps organizations take preventive measures to mitigate risks and enhance overall safety and security. Employees play a vital role in reporting safety. Understanding intrinsic and extrinsic motivation, safety climate in the organization, and psychological safety are crucial factors for reporting safety. The objectives of this research are to: (1) investigate the intrinsic motivation and extrinsic motivation, safety climate, and psychological safety on safety reporting among airport employees in Thailand; and (2) develop predictive equations for safety reporting behavior within aviation organizations. A sample of 500 employees was selected using a stratified random sampling method. Data were collected through questionnaires and analyzed using statistical measures such as frequency, percentage, mean, standard deviation, Pearson’s Product Correlation, and stepwise multiple regression. The findings indicate that: (1) The four factors including intrinsic motivation, extrinsic motivation, safety climate, and psychological safety were related to the safety reporting of employees working at airports in Thailand at a significant level of 0.01, and (2) the equation that predicts the safety reporting of employees working at airports in Thailand was: safety reporting (Ŷ) = 0.245(X₁) + 0.317(X₂) + 0.158(X₃) + 0.082(X₄), ZŶ = 0.231_zx1 + 0.294_zx2+0.184_zx3+0.107_zx4, R² = 0.389, R² Adjusted = 0.384 In conclusion, the study demonstrates the critical interplay between intrinsic motivation, extrinsic motivation, safety climate, and psychological safety in shaping effective safety reporting practices in Thailand's aviation sector. These elements are crucial for fostering effective safety reporting and enhancing the overall awareness and responsiveness of aviation organizations. The study suggests that to improve safety reporting in Thai aviation, organizations must cultivate employee intrinsic motivation, establish a positive safety climate, and reinforce psychological safety, guided by predictive models from the study.

Factors Influencing the Adequacy of Retirement Planning of State Enterprise Employees Case Study of Provincial Electricity Authority Area 3 (South) Yala Province

Tue, 25 Jun 2024 00:00:00 +0700

This research investigated factors influencing the adequacy of retirement savings for Provincial Electricity Authority (PEA) officials in Yala Province, Thailand. The data was collected from 323 PEA officials. The questionnaire was mainly focused on the participants' retirement savings behavior and the adequacy of retirement savings. The data was analyzed using one-way ANOVA and multiple regression. The result shows that officials typically saved 1-2 times
per month. The average monthly savings amount exceeded 5,000 baht. They had been saving for more than 5 years. The primary goal of saving was for retirement, with a preference for provident funds. Moreover, the results indicated that factors including age, marital status, education level, average monthly income, and number of family member significantly influenced the adequacy of retirement funds for PEA employees at the 0.05 level. There are several factors significantly influenced the adequacy of retirement funds for PEA employees including economic factors as inflation rates and interest rates; political and social factors and saving perception factors as return on investment rates and financial skills. Based on the results, the research suggests implementing training and knowledge programs on financial planning for PEA employees. Annual financial skills surveys are recommended to assess the development of employees' financial literacy. Policies encouraging participation in these surveys could be established. Thus, the findings from these initiatives can be used to formulate a development plan to promote financial literacy among PEA employees.

Factors Enhancing Cosmetic Tourism in Chiang Mai from the Thai Tourists’ Perspectives

Oratai Krutwaysho, Nipapat Prompijarn, Worawuth Thongkum, Sreepan Sae-Yang — Tue, 23 Jul 2024 00:00:00 +0700

The research on “Factors Enhancing Cosmetic Tourism in Chiang Mai from the Thai Tourists’ Perspectives” aims to 1) examine Thai Tourists’ perceptions on cosmetic tourism in Chiang Mai and 2) analyze factors enhancing cosmetic tourism in Chiang Mai from the Thai Tourists’ perspectives. The research employed a quantitative method with purposive samplings. The population included 400 Thai tourists who traveled to Chiangmai. Descriptive statistics and multiple regression analysis were used for data analysis. The research findings revealed that Thai tourists’ main purpose for coming to Chiang Mai was leisure. Their key mode of travel was by personal or private cars. The average length of stay was between 3-4 days and the tourists mostly stayed at hotels or resorts with expenditure of over 4,001 THB per trip. The tourists mostly agreed that Chiang Mai has its timeliness for cosmetic tourism, specifically with its beauty institutes and clinics. The multiple regression analysis highlighted that the model for factors enhancing cosmetic tourism in Chiang Mai can collectively predict the effects at 62.5 percent. Three factors are statistically significant to enhance cosmetic tourism in Chiang Mai. They are 1) beauty and medical services, 2) accessibility and convenience, and 3) sociability needs. These infer that to promote Chiang Mai’s reputation as a cosmetic tourism destination, beauty and medical service development is required, including an improved level of accessibility and convenience, notably in transportation and information and finally, the ability to respond to sociability needs of the service users.

The Mediating Role Intellectual Capital and the Moderating Effect of Organizational Culture on Human Resource Management toward Employee Performance of Private Organization in the Northern Region of Thailand

Sun, 28 Jul 2024 00:00:00 +0700

The purpose of this research was to study (1) the importance of intellectual capital, organizational culture, human resource management, and employee performance, (2) the effect of human resource management and intellectual capital on employee performance, (3) and to study the mediating role intellectual capital and the moderating effect of organizational culture on human resource management toward employee performance of the company in the Northern Region of Thailand. It is quantitative research. The sample group was 600 employees working in registered private organizations in 5 provinces: 1) Chiang Mai 2) Kamphaeng Phet 3) Nakhon Sawan 4) Chiang Rai and 5) Lamphun. The research instrument was a questionnaire using descriptive statistics to find percentages, mean, and standard deviation. The inferential statistics were analyzed using structural equation models (SEM) with the PLS and Sobel test program. The results of the research found that all factors are important at a high level, with employee performance results being the most important, followed by human resource management, organizational culture, and intellectual capital. Human resource management has a direct influence on employee performance, followed by intellectual capital, which has a direct influence on employee performance. Human resource management has a direct influence on intellectual capital. The analysis results show that the mediating role of intellectual capital increases only slightly with a path coefficient of 0.013. However, the moderating effect of organizational culture on human resource management toward employee performance, the path coefficient was -0.025. Therefore, it was found that there was no statistical significance. Therefore, the organization should find ways to create knowledge and foster a strong organizational culture in the private sector because it indicates operating standards and beliefs that are shared systematically in the organization. Ultimately, it will give the organization a competitive advantage and stability.

Fostering Misinformation Resilience through Active Learning

Nitta Roonkaseam — Wed, 07 Aug 2024 00:00:00 +0700

This research aims to (1) investigate the perception of fake news among students and community representatives residing along the Prem Prachakon canal in Bangkok, Thailand, and
(2) develop their fake news literacy skills. The study draws upon the concepts of media literacy, fake news, and game-based learning, utilizing both quantitative and qualitative research methodologies. Participants include 121 communication arts students from the Faculty of Management Science at Phranakhon Rajabhat University and community representatives from the Prem Prachakon canal area. Research tools included an active learning plan, surveys, in-depth interviews, and observation records.

The findings revealed that (1) both students and community members primarily encountered fake news through online channels, particularly Facebook, with health-related information and online scams being the most common types, particularly phone scams by call center gangs (42.1%), sales scams (35.5%), and romance scams (14.0%). (2) The active learning plan "Developing Fake News Literacy Skills" effectively enhanced fake news literacy skills in both groups. Community representatives demonstrated increased awareness and intention to verify information, while students better understood fake news verification principles and types of misinformation. Additionally, both groups exhibited improved fake news literacy skills, including identifying fake news characteristics, assessing information credibility, and recognizing the impact of fake news.

Factor Influencing Internet-mediated Working of Thai Millennial Labours

Patiphan Pholmat, Dusadee Ayuwat — Wed, 07 Aug 2024 00:00:00 +0700

The objective of this research is to determine the factor influencing internet-mediated working of Thai Millennial labours. The quantitative research methodology was utilized. The sample included 9,247 Thai Millennial laborers aged 19-39 years (born 1981-2001), drawn from the National Statistical Office's 2020 Household Survey on the Use of Information and Communication Technology micro-data set. The data were gathered by an interview schedule in October-December 2020 and analyzed using descriptive statistics and multiple regression analysis for the factor that influence internet-mediated working of Thai Millennial labors. According to the study's findings, the majority of Thai Millennial labours were males aged 35-39 years (mean age 32.4 years, S.D. = 4.9), had a high school education and a vocational certificate, and lived in the urban area and central regions. 41.7 percent were adept at agricultural work and controlling machinery. Thai Millennial labours were most likely to use smartphones to access the internet. 95.1 percent used one or more types of internet access devices, and 94.3 percent could connect to the internet at speeds faster than 256 kbps. Almost half of Thai Millennial labours (49.0 percent) had internet-mediated working in all four areas (basic operation, information navigation, content creation, and social networking) at a high level (has skills in 4 areas and was at a high level in more than 2 areas). But it is worth noting that internet-mediated working in content creation is lower than other areas, at only 34.0 percent. There were 6 factors that influenced internet-mediated working of Thai Millennial labours. Those included age, number of years of education, residence in Bangkok and vicinity areas; type of work- clerical work, service, and product sales, number of devices for internet access, and internet access at speeds higher than 256 Kbps. All independent variables could explain internet-mediated working of Thai Millennial labours 37.8 percent (R square = 0.378).

Evaluation of Economic Impact on the Frog (Hoplobatrachus rugulosus) Farmers' Community in Phayao Province to Strengthen the Community

Wed, 07 Aug 2024 00:00:00 +0700

This Study aims to analyze the economic impacts of frog farming in Phayao Province, fifteen purposefully selected farmers, actively engaged in frog farming, participated in the research. The research methodology involved collaborative research to develop frog farming practices and the use of survey tools to analyze the economic impacts. Data analysis employed content analysis and return on investment analysis. The research findings reveal that the economic impacts of frog farmers in Phayao Province, as assessed through the survey, interviews, and Benefit cost analysis (BCA), involve an investment of 3,656,000 Baht. The Net Present Value (NPV) is 12,028,911 Baht. The return on investment within the project's lifespan, calculated as the Internal Rate of Return (IRR) or the discount rate, is 23.32%, higher than the bank interest rate. Considering the overall ratio of the present value of returns to the present value of costs throughout the project's lifespan is 1.65, it indicates that investing 1 Baht in the project yields a return of 1.65 Baht. This suggests that continuing the project would generate income greater than expenses, with a return of 1.65 times the investment. The development of frog farming includes breeding parent frogs, farming practices, supplemental frog feed, sales, and processing.