Journal of Management Science Chiangrai Rajabhat University

Management of Medium Sized Hotels in Chiang Rai Province During The COVID-19 Crisis

2024-05-15T14:04:04+07:00

This research is quantitative research that uses basic statistics. The purpose of the descriptive statistics was to study the management of the COVID-19 pandemic in medium-sized hotels in Chiang Rai. The population and sample are hotel business operators, senior executives, middle-level executives, and lower-level executives of medium-sized hotels based on the hotel account data for hotel operations in Chiang Rai. According to the Chiang Rai Provincial Statistics Office in 2018, there were 104 medium-sized hotels. The sample group of Thai tourists who visited Chiang Rai consisted of 400 people, according to the Ministry of Tourism and Sports statistics in 2020. The study tools were questionnaires regarding decision-making for hotel accommodation during the COVID-19 pandemic and how the medium-sized hotels in Chiang Rai were handling the COVID-19 crisis. The Cronbach’s Alpha Coefficient was found between 0.97. The results showed that the influencing tourists’ decision to stay at a hotel during the COVID-19 pandemic were service, price, hygiene, safety, facilities, and environment, respectively. The COVID-19 responses of medium-sized hotel operators in Chiang Rai were service, environment, safety, hygiene, facilities, and price, respectively. The medium-sized hotel operators in Chiang Rai can manage more than tourists’ needs during the COVID-19 pandemic, namely environment, safety, and service.

The Impact of Sustainability Disclosure the Reporting on the Firm Value of Industrial Businesses Listed on the Stock Exchange of Thailand.

2024-07-06T17:58:29+07:00

The purposes of this research were to study: 1) sustainability disclosure the reporting of industrial businesses listed on the Stock Exchange of Thailand. 2) sustainability disclosure the reporting that affect the firm value. 3) sustainability disclosure the reporting that affect the rate of return of the business. 4) Comparison the firm value between business groups that had disclosure and those that had not disclosure information in the sustainability report. and 5) Comparison the rates of return of businesses between business groups that had disclosure and those that had not disclosure information in the sustainability report. It is quantitative research. Data were collected from annual reports, annual information disclosure form (Form 56 -1 One Report) and sustainability report of a sample group of 92 companies. Data were collected for 5 years (from 2018-2022), totaling 460 data sets, using Panel Regression analysis by using the Fixed-Effect Panel OLS method. The research finding showed that 1) Sustainability disclosure the reporting of industrial businesses listed on the Stock Exchange of Thailand is at 45%. 2) Sustainability disclosure the reporting affects the firm value at the statistical significance, (p < .05). 3) Sustainability disclosure the reporting, it is not statistically significant enough to explain the relationship with the rate of return of the business.
4) The firm value between business groups that had disclosure and those that had not disclosure information in the sustainability report no different. 5) The rates of return of businesses between business groups that had disclosure and those that had not disclosure information in the sustainability report different at the statistical significance, (p < .05). In conclusion, sustainability disclosure the reporting of industrial businesses listed on the Stock Exchange of Thailand affect the firm value and the rates of return of businesses between business groups that had disclosure and those that had not disclosure information in the sustainability report different.

Behavioral Intention Regarding Faith-Based Tourism in Maha Sarakham Province

2023-08-23T13:35:38+07:00

This research has specific goals and aims. The objectives of this study are: 1) to examine the behaviour of tourists, 2) to analyse the tourist attractions they visit, and 3) to investigate the behavioural intentions of tourists in terms of their beliefs and attitudes in Maha Sarakham Province. The study will be conducted from October 2021 to September 2022, use a questionnaire with a sample size of 400 individuals engaged in faith-based tourism in Maha Sarakham Province. The researchers employed purposive sampling. Subsequently, the data underwent analysis by the application of descriptive statistics. The research revealed that behaviourists have a specific motive for their travels based on their observed behaviour. 63.7 percent of people enjoy travelling to different places. Monthly travel frequency. Infrequently, the percentage is 58.3 percent. Number of companions for travel: 1 individual. The value is 26.4 percent. 2. The type of vehicle you utilise for transportation. Individual-owned vehicles: 59.9% of the respondents had a travel duration of less than 24 hours; 49.0% had travel costs amounting to 1,000 baht or below; 51.9% obtained information about tourist sites in this province from which media source? The Internet, websites, and social networks contribute significantly (48.9%) to the overall appeal of tourism. Specifically, they have a high level ( \bar{x} =4.40) of influence on the value of tourist attractions. Does it reach the maximum level ( \bar{x} = 4.49)? The sub-factors include "Introduction to the family," which has the highest level of ( \bar{x} =4.59), and the general issue of loyalty to travelling, which is at a high level of ( \bar{x} =4.38). Regarding the sub-factor, loyalty towards travelling and visiting is observed. Is it the maximum level ( \bar{x} =4.59)