Pratum T, Lakpetch P. The Influence of Entrepreneurial Characteristics, Entrepreneurial Orientation and Entrepreneurial Marketing on Organizational Effectiveness After the COVID-19 Crisis: A Study of Micro, Small, and Medium Enterprises (MSMEs) in the Catering Business in the Central Metropolitan Region. J. Mange. Sci. CRRU [internet]. 2026 Jun. 29 [cited 2026 Sep. 11];21(1):1-27. available from: https://so03.tci-thaijo.org/index.php/jmscrru/article/view/290087