Khamcharoen P, Panomjerasawat J, Aksornphim J, Peebung P, Thongdee N. Community Festival Communication for the Sam Peng Festival: Full Moon of the Third Lunar Month, Lanna Tradition Worshiping Phra That Saeng Chan to Enhance and Create Local Identity for Cultural Tourism Promotion in Suthep Subdistrict, Mueang District, Chiang Mai Province. J. Mange. Sci. CRRU [internet]. 2025 Jul. 27 [cited 2026 Sep. 14];20(1):149-95. available from: https://so03.tci-thaijo.org/index.php/jmscrru/article/view/285748