Sulopan T, Khattiya S, Watanarawee W. The Marketing Mix and Perception of Brand Personality in Modern Retail Businesses Affect Consumers’ Purchasing Decisions in Mueang Chiang Rai District, Chiang Rai Province: A Case Study Lotus’s go fresh. J. Mange. Sci. CRRU [internet]. 2025 May 15 [cited 2026 Sep. 28];19(2):150-74. available from: https://so03.tci-thaijo.org/index.php/jmscrru/article/view/274694